• Title/Summary/Keyword: Social Variables

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A Study on the Effect of Consumer Characteristics on Intention to Use in Mobile Location-Based Advertising (모바일 위치기반 광고에서 소비자 특성이 이용의도에 미치는 영향에 관한 연구)

  • Cho, Won-Sang;Han, Dong-Gyun;Whang, Jae-Hoon
    • Informatization Policy
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    • v.29 no.1
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    • pp.38-59
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    • 2022
  • The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

A Study on the Satisfaction of Non Face to Face Real Time Education Focused on Firefighter in COVID-19 (코로나19 상황에서 소방공무원을 대상으로 한 비대면 실시간 교육 만족도에 관한 연구)

  • Park, Jin Chan;Baek, Min Ho
    • Journal of the Society of Disaster Information
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    • v.18 no.1
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    • pp.91-103
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    • 2022
  • Purpose: After COVID-19, changes in the educational ecosystem take place and fire service academy education system have shifted from face-to-face into non fact-to-face. So, the educational effect of fire officials is decreased and the satisfaction level is also decreased. In this study, we want to examine the current status of non-face-to-face real-time remote education and supplement the problems to improve the educational methods, the educational environment, etc. Method: This study is an independent variable that affects non-face-to-face real-time remote education, consisting of education system environment, self-efficacy of computers, contents (education contents, structure, design, etc.), and proper interaction. A dependent variable was selected with satisfaction for non-face-to-face real-time remote education. In addition, it was selected and analyzed as an active property of learning motivation and learning attitude as control variables. Result: The better the content and the more active the learning motivation and the attitude toward learning, the higher the satisfaction of non-face-to-face real-time remote education, and the more active the learning motivation and the attitude toward learning, the more positive the computer self-efficacy and the satisfaction of learning Conclusion: In order to increase the satisfaction of non-face-to-face real-time education due to COVID-19, education designers or professors need to provide non-face-to-face education contents that can increase the aggressiveness of their learning motivation and learning attitude, and to increase the satisfaction of education for learners by increasing computer self-efficacy through pre-education of non-face-to-face education systems.

Effect of the Distributive Justice on Turnover Intention of Workers in Community Rehabilitation Centers : Focusing on the Mediating Effect of Job Satisfaction (장애인복지관 종사자의 분배공정성이 이직의도에 미치는 영향 : 직무만족의 매개효과를 중심으로)

  • Lee, Byoung-Rock
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.203-212
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    • 2021
  • The research purpose is analyzing the relationship between the distributive justice and turnover intention of the workers in community rehabilitation centers. This study also examines the mediating effect of job satisfaction between the distributive justice and the turnover intention. For this purpose, the survey was conducted to workers of 14 community rehabilitation centers in Daejeon and Chungnam area, and the 365 data were used for analysis. The results of analysing as follows: 1) the distributive justice of the workers in community rehabilitation centers effected the turnover intention negatively and the job satisfaction positively. In addition, the partial mediating effect of job satisfaction was proved between the distributive justice and the turnover intention. The analysis results show that the distributive justice is the important independent variable of the turnover intention and the job satisfaction is the important parameter between the two variables. According to these analysis results, several suggestions were made to reduce the turnover intention of the workers being engaged in community rehabilitation centers in terms of the improving their distributive justice and job satisfaction.

The Factors of Leisure Affecting Happiness of the Elderly by Sex in Korea (성별에 따른 노인의 행복감에 영향을 미치는 여가 요인 연구)

  • Park, Chanje
    • 한국노년학
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    • v.40 no.1
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    • pp.163-178
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    • 2020
  • The purpose of this study is to analyze leisure factors affect happiness of the elderly by sex in Korea and then to discuss implications for the findings. Data of National Leisure Activity Survey conducted by Korea Culture & Tourism Institute in 2016 were used for this study. From this dataset, 891 male elderly and 970 female elderly aged above 65 were selected for this study. Ordered logistic regression model was used by considering the nature of the dependent variable. The results of this study can be summarized as follows. First, choice proportions of leisure activities classified by four type are different by sex of the elderly. Second, among control variables, household income, residential area, joining a club have different significant effect on happiness of the elderly by sex but volunteering have same significant effect on happiness of the elderly by sex. Third, any type of leisure activity have no significant effect on happiness of both the male elderly and the female elderly. Fourth, cost of leisure has significant positive effect on happiness of both the male elderly and the female elderly but has different significance by sex. Fifth, focus on leisure rather than work has very significant positive effect on happiness of both the male elderly and the female elderly. Sixth, leisure life satisfaction has very significant positive effect on happiness of both the male elderly and the female elderly.

Regional Characteristics of the COVID-19 Pandemic Recession and Resilience: Focusing on the Urban Employment Crisis and Recovery (코로나19 팬데믹 경기침체와 회복력의 지역적 특성: 도시 고용위기와 회복을 중심으로)

  • Yim, Seokhoi;Song, Juyoun
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.3
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    • pp.281-298
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    • 2022
  • The COVID-19 pandemic has so far given the world a great shock and fear that cannot be compared to other infectious diseases, and local economies are experiencing a serious economic crisis accordingly. This paper examines the regional characteristics of economic recession and resilience due to the COVID-19 pandemic, focusing on the employment fluctuations in 85 cities nationwide. Although the overall trend is in line with national employment indicators, there are some differences in the shock response and the recovery of employment in individual cities. The difference between cities is somewhat greater in the resilience of the recovery stage than the resistance, which is the shock-response stage. In terms of resilience, cities in the capital area have relatively good condition compared to cities in the non-capital area. The weak resilience of large cities such as Seoul, which has a high population density, can be explained to be the effect of the COVID-19 pandemic of infectious diseases. Regarding the economic structure of the city, the ratio of service and sales workers, wholesalers and retailers, and food and lodging businesses are analyzed as valid explanatory variables for the resilience of cities.

Knowledge and Attitudes of Indonesian General Practitioners Towards the Isoniazid Preventive Therapy Program in Indonesia

  • Winardi, Wira;Nalapraya, Widhy Yudistira;Sarifuddin, Sarifuddin;Anwar, Samsul;Yufika, Amanda;Wibowo, Adityo;Fadhil, Iziddin;Wahyuni MS, Hendra;Arliny, Yunita;Yanifitri, Dewi Behtri;Zulfikar, Teuku;Harapan, Harapan
    • Journal of Preventive Medicine and Public Health
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    • v.55 no.5
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    • pp.428-435
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    • 2022
  • Objectives: The Indonesian Ministry of Health launched isoniazid preventive therapy (IPT) in 2016, with general practitioners (GPs) at the frontline of this program. However, the extent to which GPs have internalized this program remains uncertain. The aim of this study was to identify the knowledge and attitudes of GPs towards the IPT program in Indonesia. Methods: This study used an online, self-administered questionnaire distributed via e-mail and social messaging services. A logistic regression model was employed to identify the explanatory variables influencing the level of knowledge and attitudes toward IPT among GPs in Indonesia. An empirical analysis was conducted separately for each response variable (knowledge and attitudes). Results: Of the 418 respondents, 128 (30.6%) had a good knowledge of IPT. Working at a public hospital was the only variable associated with good knowledge, with an adjusted odds ratio (aOR) of 1.69 (95% confidence interval [CI], 1.02 to 2.81). Furthermore, 279 respondents (66.7%) had favorable attitudes toward IPT. In the adjusted logistic regression analysis, good knowledge (aOR, 0.55; 95% CI, 0.34 to 0.89), 1-5 years of work experience (aOR, 2.09; 95% CI, 1.21 to 3.60), and having experienced IPT training (aOR, 0.48; 95% CI, 0.25 to 0.93), were significantly associated with favorable attitudes. Conclusions: In general, GPs in Indonesia had favorable attitudes toward IPT. However, their knowledge of IPT was limited. GPs are an essential element of the IPT program in the country, and therefore, adequate information dissemination to improve their understanding is critical for the long-term viability and quality of the IPT program in Indonesia.

The Effects of Self-esteem, Shopping Motivations, and Shopping Tendencies on the Clothing Purchase Behavior of the MZ Generation (MZ세대의 자아존중감, 쇼핑동기 및 쇼핑성향이 의복구매행동에 미치는 영향)

  • Lee, Myeong-Jin;Lee, Min-Ji;Kim, Hye-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.308-321
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    • 2022
  • The purpose of this study is to understand how self-esteem, shopping motivations, and shopping tendencies affect the clothing purchase behavior of the so-called "MZ generation," a cohort that includes both millenials and Generation Z and exerts significant influence in various areas. The results of this study can be summarized as follows: First, it was found that extrinsic purchase motivations (purchased made due to the influence of other people), trend-seeking shopping tendencies, and pleasure-seeking shopping tendencies had a positive and significant effect on personal needs among the sub-factors of clothing purchase behavior of the MZ generation. Second, it was found that the MZ real purchase shopping motivations, trend-seeking shopping tendencies, pleasure-seeking shopping tendencies, and convenience-seeking shopping tendencies had a positive and significant effect on actual needs among the sub-factors of clothing purchase behavior among the MZ generation. Third, it was found that social self-esteem, extrinsic purchase motivations, and convenience-seeking shopping tendencies had a positive and significant effect on clothing marketing strategies among the sub-factors of clothing purchase behavior of the MZ generation. On the other hand, personal self-esteem was found to negatively affect the marketing strategies of clothing purchase behavior. In other words, the expectation that the MZ generation would buy clothes in accordance with their individual preferences and beliefs was not supported by the findings of this study. It would appear that the beliefs and behaviors of the digitally savvy MZ generation are changed by the fashion trend-related information they readily access when purchasing clothing. From the above research results, it can be concluded that there many variables that influence the clothing purchase behavior of the MZ generation and it is thus necessary to consider this cohort a new consumer segment and establish marketing strategies accordingly.

Factors Affecting Sexual Autonomy among Female Students of Colleges (여자 대학생의 성적자율성에 영향을 미치는 요인)

  • Kang, Jungmi;Kim, Miok
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.567-574
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    • 2021
  • This study confirmed factors affecting sexual autonomy with self-esteem and sexual awareness as variables to lay the foundation for nursing intervention that helps female college students grow into subjects who can promote safe sexual activity and sexual health. A self-administered online survey of 139 students from three Colleges was conducted from February 15 to 21, 2021. The data were analyzed using a t-test, ANOVA, Scheffe test, Pearson's correlation coefficients and hierarchical multiple regression. The significant predictors of sexual autonomy were self-esteem (𝛽=0.393, p<.001), experience of dating (𝛽=0.213, p=.008) and sexual consciousness (𝛽=0.175, p=.028) and their explanatory power was 22.1%. In order for female college students to have autonomy as sexual subjects, they must be able to have a positive sense of self-esteem that values themselves and healthy sexual consciousness. Furthermore, they must be able to have a positive experience of socializing with the opposite sex. Therefore, individual efforts and social support to promote self-esteem are required, and educational mediation is needed to contribute to the promotion of sexual autonomy through efficient communication between men and women with a healthy sexual consciousness

Analysis of 2010s Research Trends in Research on Agro-Healing in South Korea

  • Jeong, Sun Jin;Yoo, Eun Ha;Kim, Jae Soon;Jang, Hye Sook;Lee, Geun Woo
    • Journal of People, Plants, and Environment
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    • v.23 no.3
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    • pp.267-276
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    • 2020
  • Background and objective: Agro-healing is crucial with urban farming in the domestic. It is beyond the conventional agriculture. This study was carried out to assess the 2010s researches on domestic agro-healing and predict the future direction of agro-healing development. Methods: Among the articles published from 2010 to 2018, we collected some articles by searching keywords including agro-healing, garden activity, gardening, horticultural activity, horticultural program, horticultural therapy, plant effect, plant environment, plant growing program, plant impact, social gardening, urban agriculture and vegetable garden activity, selected 83 articles that were evaluated in advance, and analyzed by frequency analysis, t-test, and one-way ANOVA with SPSS 20.0. Results: Agro-healing journal articles were published the most in 2010, and have declined since then. In the classification according to the academic society, most of the journal articles were published by the Society for People, Plants, and Environment. The main targets of domestic agro-healing related to activities and programs were preschoolers, children and adolescents, accounting for 52.4% of the total. By the characteristics of the subjects, agro-healing programs and studies were conducted with special participants who needed special care compared to the general participants. The dependent variables were classified into six areas according to their attributes and the share of psychological and emotional areas was highest (42.6%) among them. In terms of the composition of the program, the share of those with 9-12 sessions was highest (36.7%) and the share of those with more than 20 participants was also highest (39.8%). Conclusion: It is recommended to operate agro-healing programs or industries focusing on the socially disadvantaged including those who have special needs or the underprivileged, but in order to create income for farms and expand the demand for agro-healing, it will be necessary to spread the perception that anyone without any physical or emotional issue can be the targets of and experience agro-healing. To meet the different needs of targets of agro-healing, it will be necessary to conduct objective and practical studies on broader areas and in the process the healing functions of agriculture and the strength of agro-healing needs to be further highlighted.

A Comparative Analysis of Economic Terms & Function Notations and Function Graphs in High School <Mathematics for Economics>, <Economics> Textbooks (고등학교 수학과 <경제 수학>, 사회과 <경제> 교과서에 나타난 경제 용어, 함수 기호 및 함수 그래프의 비교 분석)

  • Lee, Kyungwon;Kwon, Oh Nam
    • Communications of Mathematical Education
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    • v.36 no.4
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    • pp.559-587
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    • 2022
  • The purpose of this study is to derive implications for the development of the next curriculum and textbooks by comparing and analyzing the textbooks of the 2015 revised high school mathematics curriculum <Mathematics for Economics> and social studies curriculum <Economics>. In the <Mathematics for Economics> textbooks, economic terms and function notations should be introduced. Additionally, the use of graphs for economic-related functions is different from the use of graphs in mathematics in the <Mathematics for Economics> textbooks. For these reasons, the usage of economic terms, function notations, and function graphs covered in the <Mathematics for Economics> textbooks were compared and analyzed with the usage in the <Economics> textbooks. In the <Mathematics for Economics> textbooks, economic terms that are highly related to mathematics are defined and presented. Contrary to the conventions of mathematics and economics, the function notations in the <Mathematics for Economics> textbooks were used inconsistently because uppercase and lowercase letters were mixed in the function notations. Function graphs in the <Mathematics for Economics> textbooks had differences in the range of values represented by the variables regarding axes and scaling. The <Mathematics for Economics> textbooks did not provide a mathematical interpretation of the translation or slope. In the course of <Mathematics for Economics>, it is necessary to specify considerations for teaching and learning, and assessment in the curriculum to promote students' understanding of mathematics and economics. The descriptions in the curriculum document and textbooks of <Mathematics for Economics> should be supplemented to provide learning opportunities for mathematical interpretation of economics-related contents.