• 한국식생활문화학회지
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• 제14권3호
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• pp.241-249
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• 1999

This study was undertaken to assess eating out behavior and factors in food choices of 369 college students in Kwangju. 47.1% of subjects ate out at least once a day and lunch was the most frequent meal for eating out. Eating out expenditure was significantly associated with student's allowances. Significant differences were observed in frequency, expenditure of eating out and related factors in food preference between male and female students. Taste was the most considered factor but nutrition was the least considered in food selection of respondents. Among male respondents, the most important nutritive factor was protein followed by calorie and vitamin. However, female counterpart regarded calorie as the most important nutritive factor affecting food selection. Tendency of increased vegetable and fruit consumption was noted in subjects over past a few years. It might be suggested that effective nutrition education for college students be implemented to improve and develop eating out behavior related to nutrition in food selection.

• 무역상무연구
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• 제35권
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• pp.147-178
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• 2007

This study clarified a study of relationship of strategic alliance structure factor, partner selection criteria and performance awareness on the container liners alliance. In order to obtain such objective of study existing literature variables suitable to the container liner were perused and extracted. Research models for research development and three study hypothesis were set out and scope of investigation and samples were chosen. The research hypothesis are followings. H1: The factors of strategic alliance motivation influence the performance awareness. H2: The strategic alliance structure factors influence the performance awareness. H3: The factors of partner selection criteria influence the performance awareness. In the result of the empirical study, the hypothesis 1, hypothesis 2 were supported completely and hypothesis 3 was partially supported.

• International Journal of Contents
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• 제1권2호
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• pp.26-30
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• 2005

According to the fast growth of information on the Internet, it is becoming increasingly difficult to find and organize useful information. To reduce information overload, it needs to exploit automatic text classification for handling enormous documents. Support Vector Machine (SVM) is a model that is calculated as a weighted sum of kernel function outputs. This paper describes a document classifier for web documents in the fields of Information Technology and uses SVM to learn a model, which is constructed from the training sets and its representative terms. The basic idea is to exploit the representative terms meaning distribution in coherent thematic texts of each category by simple statistics methods. Vector-space model is applied to represent documents in the categories by using feature selection scheme based on TFiDF. We apply a category factor which represents effects in category of any term to the feature selection. Experiments show the results of categorization and the correlation of vector length.

• Journal of the Korean Statistical Society
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• 제35권3호
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• pp.261-280
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• 2006

We have developed a new model selection criteria, the partial intrinsic Bayes factor, which is designed for cases when we select a model among a small number of candidate models. For example, we can choose only a few candidate models after exploring scatter plots. By simulation study, we have showed that PIBF performs better than AIC, BIC and GCV.

• Journal of Preventive Medicine and Public Health
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• 제25권1호
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• pp.53-63
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• 1992

There are increasing interest and need for information on health care consumer with the significance of hospital marketing and strategic planning being increasingly emphasized. This study was conducted to investigate the criteria for selection of medical facilities according to the characteristics of health care consumer by the types of medical services on a sample of 1,500 population aged 20 years and above. Major findings are as follows ; 1. When considering the criteria for selection of medical facilities into two factors, namely, quality or convenience factors, convenience factor was the major contributor for outpatient and dental services whereas it was quality factor for inpatient services. 2. Females and those residing in large cities selected medical facilities based on convenience factor in the outpatient services. In the case of inpatient service, persons who considered their present health status to be good and whose ages were 50 years old and above choose medical facilities based on quality factor. 3. Persons who considered medical facilities to be profit-making tended to choose medical facilities based on convenience factor for outpatient services. There were no differences in the cases of inpatient and dental services. 4. There was no significant difference on the criteria for selection of medical facilities according to the decision maker for selection or trust on medical facilities. On the use of health service information, selection of medical facilities was based on quality factor for those who made more use of the information in the cases of outpatient and dental services. 5. Analysis using the logistic regression model on the criteria for the selection of medical facilities with the characteristics of health care consumer as independent variables was performed. The selection of medical facilities was significantly related with residential area, sex, and use of information on medical facilities for outpatient services and with age, average monthly income, and perception of health status for inpatient services. For dental services significant association with residential area and use of information on medical facilities was seen. The results of this study, despite some limitations, can be used as baseline data for marketing and strategic planning of hospital management.

• Journal of the Korean Data and Information Science Society
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• 제16권4호
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• pp.1167-1176
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• 2005

Tweedie (1957a) proposed a method for the analysis of residuals from an inverse Gaussian population paralleling the analysis of variance in normal theory. He called it the analysis of reciprocals. In this paper, we propose a Bayesian model selection procedure based on the fractional Bayes factor for the analysis of reciprocals. Using the proposed model selection procedures, we compare with the classical tests.

• 한국콘텐츠학회논문지
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• 제12권8호
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• pp.136-145
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• 2012

본 연구는 중국 광주지역 대학생 시청자들의 한국 드라마 선호요인이 한국이나 한국인에 대한 이미지에 어떤 영향을 미치는지를 살펴보았다. 연구결과를 요약하면 다음과 같다. 첫째, 중국 대학생 시청자들의 한국드라마 선호요인은 드라마의 '주제와 내용', 드라마의 '연출과 음악', 드라마 '배우의 스타일' 등 3가지 유형으로 나타났는데 그 중 드라마의 '주제와 내용' 요인이 가장 영향력이 큰 것으로 나타났다. 둘째, 중국대학생 시청자들의 한국과 한국인에 대한 이미지 요인은 '한국인의 정시 및 관광지 이미지 요인', '한국의 문화적 요인', '한국인의 스타일 요인' 등 3가지 유형으로 나타났다. 중국 대학생 시청자들이 드라마를 통해 한국에 대한 현대적 가치에 가장 큰 관심을 보이고 있는 것으로 생각되며, 나아가 한국은 중국과 근접해 있어 문화적으로 친근하고 유교 문화권이라는 유대감 속에서 한국을 호감 가는 국가로 인식하고 있는 것으로 나타났다. 셋째, 한국드라마의 선호요인이 한국의 국가이미지에 미치는 영향에 대해서는 한국인의 정시 및 관광지 이미지 요인, 한국의 문화적 요인, 한국인의 스타일요인 모두에서 긍정적인 영향을 미치는 것으로 나타났다. 즉 이러한 결과는 중국 광주지역 대학생들이 한국드라마 선호요인, 즉 한국드라마의 주제와 내용, 연출과 음악, 배우라는 요인에 초점을 두고 시청하고, 드라마를 평가하며, 한국 드라마 시청을 통하여 한국에 대한 친근감을 형성하게 되고, 나아가 한국의 대중문화에 대한 관심과 선호를 높일 수 있다는 가능성을 보여주었다.

• 복식문화연구
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• 제27권4호
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• pp.323-335
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• 2019

Identifying the selection criteria of wedding planners, who are the main human resource that contribute to the overall satisfaction level of a wedding's preparation, can produce important data for the wedding industry as it faces a transition period. To develop a scale for wedding planner selection criteria, preliminary items were prepared based on in-depth interviews with an experienced wedding planner group and a comprehensive review of previous studies, such as studies on selection criteria in the wedding industry and service work similar to wedding planners and wedding planner selection criteria. The preliminary items were tested for content validity using a focus group interview, comprising people in the wedding industry, and were refined accordingly. Then, the definitive quantitative questionnaire items were developed after conducting a preliminary survey. The main survey for this study was conducted using the responses of 295 consumers taking an Internet questionnaire. Exploratory factor analysis, Cronbach's alpha, and confirmatory factor analysis were adopted to develop the scale, which was tested for convergent validity and discriminant validity. This study is academically significant in that it developed a selection criteria scale tailored to wedding planners to address an area that has not been covered in previous studies. It is recommended that future studies conduct empirical analyses using the selection criteria developed in this study to compare influential variables that could affect behavior intention.

• 한국농촌건축학회논문집
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• 제20권3호
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• pp.1-9
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• 2018

This research aimed to identify walking trails' purpose of its use and the factors that influence the selection. For this, a survey targeting the walking trail users was conducted in 2016 to question the research aim stated above. The mean number of walking trail usage in a month was 2.51 times and the duration of use ranged from one to ten hours, with the average of 2.5 hours. The main reason for the usage was to maintain physical health and the following was for mental relaxation, thus showing more than 90% of the people concerned with physical and mental health. Walking trails near the residences had the greatest percentage and trails that include mountains, rivers, seas and lakes were the following. Trails near historical locations or countryside showed a lower percentage. The choices showed relevance to the proximity as a standard of selection. The next highest percentage was the convenience of transportation. Additionally, people that access the trails three or more times were inclined to be influenced by the installation of exercising equipment. The aspect of facilities showed that the place for relaxation was a significant selection factor such as bathrooms for 20s to 30s and exercising equipments for people older than 50. To access the walking trails, people reach it by automobiles, public transport, walking and bicycles and out of these, automobiles had the highest percentage.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.61-74
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• 2019

본 연구의 목적은 화장품 소비자들의 성향을 파악하고, 소비성향 요인을 중심으로 제품선택속성과 정보탐색행동에 어떠한 영향을 주는지에 대하여 영향관계를 알아보고자 한다. 이를 통해 화장품 시장의 차별화된 마케팅 전략수립 방안을 찾음으로서 기업 경영에 필요한 실무적 시사점을 제안하고 화장품 산업에서 마케팅 방향을 설정하는데 유용한 정보를 제공하고자 하는 것에 의의를 두고 있다. 연구의 결과는 다음과 같다. 각 변수의 요인을 추출한 결과 쇼핑성향은 유행추구 성향, 쾌락 추구 성향, 과시 추구 성향, 경제 추구 성향으로 도출되었고, 제품선택속성은 브랜드 요인, 서비스 요인, 마케팅 요인, 품질 요인으로 도출되었으며 정보탐색행동은 구매 전 탐색, 지속적 탐색으로 도출되었다. 변수 간 영향관계를 알아보기 위해 선행연구를 근거로 3개의 가설을 설정하였다. 검증한 결과 첫째, 소비성향은 제품선택속성에 부분적 영향을 미치는 것으로 나타났다. 둘째, 소비성향은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다. 제품선택속성은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다.