• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.1-16
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• 2022

Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.

• Korean journal of communication and information
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• v.78
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• pp.116-140
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• 2016

The present study examined the factors influencing individuals' risk information seeking and processing using the case of 2015 MERS outbreak in Korea. Analyses of two-wave online panel data demonstrated that perceived risk, negative affect, subjective norm, and information insufficiency predicted the risk information seeking/avoiding as well as information processing mode, which validates the Risk Information Seeking and Processing(RISP) model. More importantly, this study found new evidence that information seeking and systematic processing promoted MERS preventive behaviors. In addition, active SNS use moderated the link between perceived risk and negative affects about MERS crisis as well as the relationship between social normative pressure and to seek the risk related information.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.29-38
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• 2017

The purpose of this study was to examine the effects of users' organization-public relationship of the donation activities of corporate via social network service on corporate image and reputation focused on social network service users. The subjects were 228 SNS users selected. The data were analyzed by the correlation analysis, reliability analysis and structural equation modeling analysis using SPSS 21 and AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on corporate image. Second, Organization-public relationships influenced positively on corporate reputation. Third, Corporate image influenced positively on corporate reputation. These results will contribute to develop a marketing strategy via social network service of corporate.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.79-88
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• 2018

Previously, there have been many studies on the fraud of employees, internal customers of the company, but there have been a lot of studies on military affairs that are closely related to the improvement of army's combat power. Therefore, this study investigates how communication satisfaction is influenced by the characteristics of SNS. For empirical verification, 240 soldiers were surveyed in this study. The analysis method was to investigate the correlation between each variable using the Structural Equation Model (SEM). The results of this study show that the SNS characteristics have a positive effect on the overall model related to organizational communication satisfaction. Organizational communication satisfaction has a positive impact on military fraud and organizational communication satisfaction has been shown to mediate between army and SNS traits. Through this research, we intend to promote the morale of soldiers by activating communication among group members using appropriate level of social networking.

• Journal of Information Management
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• v.42 no.1
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• pp.137-156
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• 2011

In this paper, our goal is to examine the factors of user's satisfaction and information sharing in Social Network Services(SNS). Based on the theoretical framework like attachment theory and self-presentation theory, we develop and test a theoretical model, propose hypotheses and analyze the effects of emotional attachment and self-presentation on the satisfaction and information sharing of SNS users. For this research, questionnaire survey was conducted with literature study and the PLS(Partial Least Square) was used to analyze the measurement model and hypotheses testing. The PLS analysis results indicate that emotional attachment affects SNS users' satisfaction and information sharing. Further, information sharing is influenced by self-presentation of SNS users. Practical implications of these findings and future research implications are also discussed.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.107-116
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• 2022

In the Chinese workplace, the use of SNS such as Wechat and QQ for work delivery out of duty hours has become a very common phenomenon, which is also known as the "new night shift". This study is to empirically analyze the effect of work delivery using SNS out of duty hours on job performance. A questionnaire survey was conducted with 310 Chinese workplace employees. In order to verify the hypothesis, structural equation model analysis will be implemented. Analyzing the questionnaire data and receiving frequent work delivery using SNS out of duty hours will increase job stress, aggravate the conflicts between work and family, and lead to the decrease of job engagement and job performance. The study provides implications for the establishment of related theories by providing a different view form previous research results that work delivery using SNS out of duty hours will definitely improve job performance. In addition, in future studies, it will be necessary to analyze the effect of the moderating effect in converging these conflicting views.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.851-859
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• 2017

Today, with the advent and development of Social Network Service (SNS), various types of information that have been difficult to observe have been pouring out. Recently, Vertical Social Networking Service (SNS), a service that shares specific interests with users' Vertical Social Networking Service) is emerging as a major research area. Especially, various human, social and spatial characteristics can be observed through geolocation data and social data collected through mobile GPS, and it is used in various studies. In this study, we analyze the social data collected through the image - based vertical SNS Instagram, and measure the user 's experience based on the social media based on the user' s spatial context. Therefore, in this study, we investigate what types of spatial patterns exist between experiential elements of sharing experiences and geographical characteristics through social data, and examine a new model of shared experience structure through extracted data.

• Korean Journal of Childcare and Education
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• v.10 no.6
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• pp.165-184
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• 2014

The purpose of this study is to examine the effect of SNS use by prospective early childhood teachers in PBL class on flow and problem-solving skills. For this purpose, the PBL class was conducted for eight weeks with 44 prospective students in the early childhood social studies course, and measured the classroom situation in terms of usefulness of SNS, flow, and problem-solving skills by using a cognitive test. To analyze the measured values, frequency analysis, reliability analysis, factor analysis, and correlation analysis were performed. Also, to verify the hypotheses set in this study, structural equation modeling was used based on AMOS. The result is as follows: First, in PBL-based class, use of SNS had a positive effect on flow. Second, flow had a direct influence on problem-solving skills. Third, however, use of SNS did not have a direct influence on problem-solving skills and, therefore, flow plays a mediating role for problem-solving skills. Based on the result, in the study, it was found that the use of SNS in PBL class can increase interest, motivation, and participation of students and they then become more willing to contribute to class activities.

• Information Systems Review
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• v.16 no.3
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• pp.191-214
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• 2014

In this study, based on Privacy Calculus Model, we study whether users' intention of continuous use of closed-type SNS is affected by information privacy concern. In addition, we propose a model that studies if the major factors of the intention of continuous use which are trust, satisfaction and benefits could control the information privacy concern's effect on the intention of use. As a result, companies have to consider protecting the psychological privacy and information privacy of the individual when they design SNS.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.481-488
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• 2016

This study is about comparing the mobile user experience of Facebook and Instagram which are most often used among the recent SNSs by the people in their 30s and under. This study analyzed the user experience level after dividing the user experience factors through the Creating Pleasurable Interfaces model, and suggested the mean analysis as well as the result of Wilcoxon rank test which is a nonparametric statistics method. As a result of study, the Display information visually factor in functional factor and the configuration of the main page in convenient factor were a statistically significant difference in the mobile user experience of Facebook and Instagram. It is expected that this study may help seeking the user experience factors to be promoted preferentially in a competitive situation through the statistical comparative evaluation of the experience of two SNS users.