Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
권호 표지
DOI QR코드

DOI QR Code

Effect of Social Network Service (SNS) Users' Object Relations Factors on User Satisfaction through Pleasure and Self-efficacy

소셜네트워크서비스(SNS) 이용자의 대상관계 요인이 즐거움과 자기효능감을 통해 이용자 만족에 미치는 영향

  • Chae, Su-in (Department of Global Business Administration, Chungwoon University) ;
  • Choi, Hyo-geun (Division of Liberal Arts, Chungwoon University) ;
  • Kwon, Do-Soon (Division of Liberal Arts, Chungwoon University) ;
  • Park, Dong-cheol (Department of Electrical and Electronic Engineering, Sejong Cyber University)
  • 채수인 (청운대학교 글로벌경영학과) ;
  • 최효근 (청운대학교 교양대학) ;
  • 권두순 (청운대학교 교양대학) ;
  • 박동철 (세종사이버대학교 전기전자공학과)
  • Received : 2021.12.01
  • Accepted : 2022.02.20
  • Published : 2022.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.

본 연구는 소셜네트워크서비스(Social Networking Service; SNS) 이용자들의 대상관계 요인들에 대해 파악하고 이들 요인이 즐거움과 자기효능감을 통해 이용자 만족에 얼마만큼의 영향을 미치는지에 대한 인과관계를 실증 연구함으로써 SNS에서 효과적이고 효율적인 발전방안을 제시한다. 본 연구모형을 소셜네트워크서비스를 이용한 경험이 있는 이용자들을 대상으로 설문조사를 실시하였다. PLS 구조방정식 모형을 이용하여 신뢰도 및 타당성 분석, 탐색적·확인적 요인분석, 판별 타당성, 적합도 검증, 직접·매개 경로분석을 실시하였다. 첫째, 비소외는 즐거움에 유의한 영향을 미쳤지만, 자기효능감에는 유의한 영향을 미치지 못했다. 둘째, 안정애착은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 셋째, 사회적능력은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 넷째, 자아중심성은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 다섯째, 즐거움은 자기효능감과 이용자 만족에 모두 유의한 영향을 미쳤다. 여섯째, 자기효능감은 이용자 만족에 유의한 영향을 미쳤다.

Keywords

References

  1. K. Y. Kim & S. B. Kyung. (2018). The effect of social network service (SNS)-based food content information quality on user satisfaction, intention to use, and information sharing intention. Korea Tourism Research Association, 132(8), 177-192. DOI : 10.21298/IJTHR.2018.08.32.8.177
  2. C. B. Ko & J. S. Yoon. (2014). A Study on the Factors Influencing Usage Intention of SNS. Korea Internet Electronic Commerce Association, 114(4), 65-80.
  3. W. S. Kim. (2014). A Study on the Effects of Professional Baseball Clubs Social Netwrok Service on Club Trust, Club Commitment andRelationship Continuity Intention. Journal of Sport and Leisure Studies, 56(1), 441-453. DOI : 10.51979/KSSLS.2014.05.56.441
  4. M. K. Lee. (2014). The Structural Relationships among SNS(Social Networking Service) Characteristics, Reliability, Commitment, Purchase Intention. - Focusing on K Airline. Korea Entertainment Industry Association, 8(4), 57-71. DOI : 10.21184/jkeica.2014.12.8.4.57
  5. M. J. Noh. (2019). The Relationship Analysis of Online Security, Social Network Service, and Smartphone Expenses. The Korea Contents Society, 19(1), 648-659. DOI : 10.5392/JKCA.2019.19.01.648
  6. S. H. Lee & M. S. Kim. (2012). The Effects of SNS Website Quality on User Satisfaction, Purchase Intentions and Brand Loyalty in a Hotel Industry. The Korea Academic Society of Tourism and Leisure, 24(6), 261-281.
  7. Y. M. Park, S. B. Kang & O. W. Kim. (2014). Effects of the Perceived Value of Administrative Agencies on the Intention to Use Social Network Service (SNS). Korean Academic Society of Business Adiministration, 14(8), 3611-3642.
  8. Korea Internet & Security Agency(2012). 2012 Internet Usage Survey Summary Report(PDF). kisa(Online). http://www.kisa.or.kr
  9. S. K. Hwang. (2014). A Study about the Writing Influence of the SNS(Social Networking Service). The Korean Society for Thinking and Communication, 7(1), 133-159. DOI : 10.19042/kstc.2014.7.1.133
  10. Korea Internet & Security Agency. (2010). Final Report of the Internet Use Survey(PDF). kisa(Online). http://www.kisa.or.kr
  11. S. J. Park, J. J. Kim & H. Y. Jang. (2012). An Empirical Study of a Social Network Service(SNS) Task-Media Fit and Performance in Political Field. The Korean Association of Political Science & Communication, 15(2), 233-267.
  12. H. K. Byeon & H. Y. Cho. (2013). A Study on the Using of Social Network Services of Libraries in Korea. Journal of Korean Library and Information Science Society, 44(4), 255-275. DOI : 10.16981/kliss.44.4.201312.255
  13. S. T. Ha. (2012). Use of Social Network Service and Socio-Political Interest and Participation. Korean Regional Communication Research Association, 12(4), 575-606.
  14. Y. S. Kim & H. C. Shin. (2020). The Effect of the SNS Oral Information Feature of Food Service Enterprises on Consumer Attitudes and Purchase Intends: Focused on the Mediating Effects of Consumer Attitudes. Korean Tourism Industry Research Association, 45(2), 47-66. DOI : 10.32780/ktidoi.2020.45.2.47
  15. H. D. Kim. (2020). The Impact of SNS Advertising Attribute on Advertising Likeability and Purchase Intention: A Comparison of Difference According to Use Motive and Use Intensity of SNS. Korea Convergence Society, 11(11), 155-163. DOI : 10.15207/JKCS.2020.11.11.155
  16. Y. S. Park. (2017). A Study on the Effects of Social Network Service Tourism information Characteristics on Tourism Attraction and Satisfaction Preference. Korea Internet Electronic Commerce Association, 17(6), 199-215.
  17. J. H. Lee & G. Y. Hwang. (2018). An Influence of Service Quality of SNS on Users' Satisfaction and Word of Mouth Intention. Global e-Business Association, 19(1), 123-134. DOI : 10.20462/TeBS.2018.2.19.1.123
  18. D. M. Boyd & N. B. Ellison. (2007). Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, 13(1), 210-223. DOI : 10.1111/j.1083-6101.2007.00393.x
  19. S. N. Choi. (2016). SNS Factors Affecting Fans' Team Identification in KBO League : Focused on the Interaction Effects with Game Factors. The e-business studies, 17(6), 3-20. DOI : 10.20462/TeBS.2016.12.17.6.3
  20. K. J. Park, J. Koh & S. B. Park. (2015). Why Do Social Network Service Users Stop Using the Services? : Focusing on Perceived Costs and Coupling Effect. Korea Internet Electronic Commerce Association, 15(1), 1-16.
  21. W. K. Lee. (2010). Social Network Revolution, New in Urban Revitalization A new opportunity. BDI Focus, (73), 1-12.
  22. C. H. Park, S. Y. Kim, S. J. Jang, Y. H. Park, K. S. Kim, H. Y. Um, U. B. Kwon, K. M. Rhee. (2014). Proposing Social Networking Service Model for People with disabilities in communication and social participating. Rehabilitation Engineering And Assistive Technology Society of Korea, 2014(11), 131-133.
  23. D. S. Kwon, S. J. Kim, J. E. Kim, H. I. Jeong, K. S. Lee. (2016). Study on the Effect of Self-Disclosure Factor on Exposure Behavior of Social Network Service. Information Systems Review, 18(3), 209-233. DOI : 10.14329/isr.2016.18.3.209
  24. C. K. Lim. (2014). The Impacts of Acceptance Decision Factors of Tour Social Network Service on Continuous Use Intention from the Viewpoint of User Participation : Focusing on Mediating Effect of Perceived Value and Satisfaction. Journal of the Korea Industrial Information Systems Research, 19(2), 119-135. DOI : 10.9723/jksiis.2014.19.2.119
  25. S. H. Kim & H. S. Park, (2012). An Empirical Study on the Influence of Social Network Services(SNS) and Individual Characteristics on Intention to Continuous Use of SNS. Journal of Information Technology Services, 11(3), 17-38. DOI : 10.9716/KITS.2012.11.3.017
  26. C. R. Yang. (2011). A Study on Object Relations Theory and Counseling Application : Focusing on the Theories of Klein and Winnicott. ATE, 1(2011), 113-127.
  27. O. F. Kernberg. (1984). Object relations theory & clinical psychoanalysis.
  28. J. H. Lee & E. J. Yang. (2003). Object Relations Theory and Clinical Psychoanalysis. Seoul: Korea Psychotherapy Research Institute.
  29. O. H. Kwon, J. S. Kang & Y. S. So. (2016). A study on the objective relations and emotional experience of the cosplay online cafes members - Focused on Objective Relations Theory and mimesis -. Education Reserch Institute, 22(5), 313-334. DOI : 10.24159/joec.2016.22.5.313
  30. C. D. Kim. (2002). The Implications of Object Relations Theory for Character Education in Korea. Asian journal of education, 3(1), 109-130.
  31. S. Y. Yang. (1999). A Study on Women's Psychological Development in Object Relations Theory. Journal of Korean feminist theology, (39), 79-93.
  32. J. S. Kim. (2002). Understanding Object Relations Theory. Korean Art Therapy Association, 40(0), 43-59.
  33. S, O. Lee. (2009). A Single Case Study of the Effect of Art Therapy with Object Relation Theory on Aggression and Self-esteem. Master's Thesis, Dankook University Graduate School of Special Education, Seoul.
  34. J. H. Lee. (2004). The View Point of the Obj ect Relation Theories on the Factors Causing Child Aggression. Korea Journal of Counseling, 5(4), 1155-1168.
  35. H. J. Kim. (2013). The Character Education Study based on Object Relations Theory and Ethics of Care. Master's Thesis, Yeungnam University Graduate School, Gyeongsan.
  36. Van der Heijden, H. (2004). User acceptance of hedonic information systems. 28(4), 695-704. DOI:10.2307/25148660
  37. B. S. Kang, S. K. Woo & S. H. Lee. (2019). Effects of Online Information Characteristics of Food Service Franchise on Enjoyment, Anxiety, and Visit Intention. The Korean Journal of Franchise Management, 10(1), 7-17. DOI : 10.21871/KJFM.2019.3.10.1.7
  38. S. I. Lee. (2019). A Study on Aristotle's 'Pleasure' - Focused on Aristotle's Nicomachean Ethics. SaehanPhilosophy, 96(2), 339-364. DOI : 10.20433/jnkpa.2019.04.96.339
  39. T. K. Scanlan & , J. P. Simons. (1992), The construct of sport enjoyment. In G. C. Roberts (Eds.), Motivation in sport and exercise. Champaign, IL: Human Kinetics. 199-215.
  40. J. H. Jang & B. Kim. (2018). Influence of Selection Attributes of a Private Indoor Swimming Pool on Customer Satisfaction, Pleasure, Swimming Pool Identification and Relation Continuity Intention. Journal of Sport and Leisure Studies, (72), 93-106. DOI : 10.51979/KSSLS.2018.05.72.93
  41. S. K. Lee. (2017). Impact of the Famous Restaurant Experience Quality on Enjoyment, Anxiety, and Customer Royalty. Journal of Foodservice Management, 20(3), 55-78.
  42. E. Y. Kim, M. S. Lee. (2012). A Study on the Element of Fun in Fashion Design by Jeremy Scott. Journal of the Korean Society of Fashion Design. 12(3), 43-58.
  43. J. K. Kim. (2017). The effects of job enjoyment, organizational support and emotional labor on employee performance in amusement park worker's service. Ph.D.'s Thesis, Sangji University Graduate School. Won-ju.
  44. J. Y. Son. (2018). Young children enjoyment in science activity. Ph.D.'s Thesis, Konkuk University Graduate School, Seoul.
  45. H. K. Kim. (2006). (The) Study about ceramic kettle with the visual pleasure. Master's Thesis, Kookmin University Graduate School, Seoul.
  46. A. Bandura. (1997). Self-efficacy: The exercise of control. New York: Freeman.
  47. S. Y. Lee & S. Y. Choi. (2019). The Role of Entity Theory in the Relationships among Defender Self-Efficacy, Collective Efficacy, and Defending Behavior in School Bullying. Korean Journal of Youth Studies, 26(4), 243-266. DOI : 10.21509/KJYS.2019.04.26.4.243
  48. M. E. Gist & T. R. Mitchell. (1992). Self-efficacy: A theoretical analysis of its determinants and malleability. The Academy of Management Review, 17(2), 183-211. DOI : 10.2307/258770
  49. H. W. Jang, H. Y. Kim & S. B. Lee. (2019). The effects of uniform design components on self-efficacy, job attitude, job satisfaction and organizational commitment : Focused on five-star hotel employees in Seoul, Korean Journal of Hospitality & Tourism, 28(2), 147-162. DOI : 10.24992/KJHT.2019.02.28.02.147.
  50. T. S. Yoo & S. H. Kim. (2001). The Influence of Sense of Self-efficiency in the Course of the Decision for Clothing Purchase. Journal of the Korean Society of Costume, 51(2), 105-120.
  51. H. J. Lee. (2018). The effect of hotel middle managers' fun leadership on self-efficacy and customer orientation. Tourism Research Journal, 32(11), 127-139. DOI : 10.21298/IJTHR.2018.11.32.11.127
  52. S. H. Hwang, H. A. Kim & H. Y. Jeong. (2019). Effects of Health Coaching Program through Cooking Activities on Self-Efficacy and Health Promoting Behavior of Elementary School Students. Culinary science and hospitality research, 25(4), 125-134. https://doi.org/10.20878/CSHR.2019.25.4.013
  53. K. H. Lee & J. S. Song. (2010). The Effect of Emotional Intelligence on Self-Efficacy and Job Stress of Nurses : Mediating Role of Self-Efficacy. The Journal of Korean Nursing Administration Academic Society, 16(1), 17-25. https://doi.org/10.11111/jkana.2010.16.1.17
  54. J. E. Choi & S. N. Choi. (2010). A Study on PPAT Response by the Levels of Depression and Self-efficacy of Early Adult. Korean Art Therapy Association, 17(5), 1165-1190. https://doi.org/10.35594/kata.2010.17.5.004
  55. J. G. Jeong. (2012). The Effect of Self-directed Planner Writing Activity on Students' Academic Achievement and Self-Efficacy. Master's Thesis, Korea University Graduate School of Education, Seoul.
  56. E. K. Lee. (2001). (A)study on the effect of self-efficacy upon the career development. Ewha Womans University Graduate School: Department of Psychology, Seoul.
  57. R. N. Bolton. (1998). A dynamic mol of the duration of the customer's relationship with a continuous service provir: The role of satisfaction. Marketing science, 17(1), 45-65. DOI : 10.1287/mksc.17.1.45
  58. R. L. Oliver, & W. S. Sarbo. (1988). Response terminants in satisfaction judgements. Journal of Consumer Research, 14(4), 495-507. DOI:10.1086/209131
  59. H. Y. Jang & J. S. Noh. (2017). The Influence of Fashion SNS Properties and Personal Characteristics on User Satisfaction according to the Involvement and the Interactions with the Continuous Use Intention. Korea Customer Satisfaction Management Association, 19(3), 23-49.
  60. S. A. Kim. (2006). A Study on Customer Satisfaction Framework for Public Library Services. Journal of Korean Library and Information Science Society, 37(3), 193-208.
  61. H. H. Kim. (2006). A Study on User Satisfaction with Public Library Websites. Master's Thesis, Yonsei University Graduate School: Department of Library and Information Science, Seoul.
  62. J. Y. Park. (2014). A Study on Influence Factor of Satisfaction of Senior Welfare Center Users : Focused on Senior Welfare Center in Gangnam and Gangbuk. Master's Thesis, University of Seoul General Graduate School: Department of Social Welfare, Seoul.
  63. H. S. Moon. (2007). A Study on the Factors Affecting the User Satisfaction of Senior Welfare Center : Focused on an Jungnang Senior Welfare Cente in Seoul Metropolitan Government. Master's Thesis, Kyung Hee University Graduate School of Public Administration: Department of Social Welfare, Senior Welfare Major, Seoul.
  64. H. N. Song. (2013). The influence of attachment security and emotion regulation ability on the flow in young children. Korean Psychological Association, Vol.26 No..2, 147-163.
  65. C. K. Jeong. (2019). The effect of adolescents' self-regulation ability and social problem-solving ability on school happiness: Focusing on the mediating effect of interpersonal relationships. Master's Thesis Korea University Graduate School of Education, Seoul.
  66. S. A. Youm. (2018). The Effect of Middle-Aged Interpersonal Ability on Self-Efficacy: Mediating effects of authenticity and intergroup gender. Master's Thesis, Korea Graduate School of Counseling: Counseling Department Counseling General, Seoul.
  67. H. R. Song. (2011). The Relationship between Maternal Object Relationships and Child-Rearing Bebaviors : A Search for Mediating Effects of Self-Efficary. Master's Thesis, Chungbuk National University Graduate School: Psychology, Clinical, Counseling Psychology, Cheongju.
  68. J. I. Shin. (2011). (The) effect of object relations of university students on positive psychological traits : focusing on separation-individuation, self-efficacy and psychological well-being. Researcher, Institute of Engineering Technology, Daegu University, Ph.D.'s Thesis, Daegu University Graduate School of Counseling, Counseling and Clinical Psychology, Gyeongsan.
  69. S. Y. Shin. (2018). Effects of the Emotional Reaction Factor on the Psychological Safety through Self-effective and Appearance Satisfaction. Ph.D.'s Thesis Seoul Venture Graduate University, Seoul
  70. J. H. Jeong, C. S. Yoon. (2019). Effect of the Emotional Response Factors of Mobile Messenger on User Satisfaction through Self-Effectiveness and Flow. Digital Contents Society, 20(9), 1817-1829. DOI : 10.9728/dcs.2019.20.9.1817
  71. Y. J. Lee. (2020). Effect of Fun Factors on Self-Efficacy and Quality of Life in Hair Designers. Asian journal of beauty and cosmetology, 18(4), 481-491. DOI : 10.20402/ajbc.2020.0061
  72. Y. K. Choi & S. Cho. (2014). The Effect of Experience Factors in Special Interest Tourism on Participants' Enjoyment, Satisfaction, and Behavioral Intentions - a case of Jeonju Hanok Village-. Korea Academic of Tourism Management, 29(3), 105-127.
  73. W. H. Ko. (2016). Effect of Early Moring Sport Activity on enjoyment of physical activity and school life satisfaction of Elementary School Students. Master's Thesis, Korea National University of Education Graduate School: Physical Education Department Physical Education Major, Cheongju.
  74. D. Y. Park. (2014). The effects of the templestay's experience factors on memory,enjoyment and satisfaction. Master's Thesis, Graduate School of International Tourism, Hanyang University: Department of International Tourism, Seoul.
  75. J. Y. Hwang. (2012). The Effects of University Student's Major Satisfaction and Major Flow Experience on Career Decision Self-efficacy and Job Search Behavior. Master's Thesis, Dong-A University Graduate School: Department of Education, Busan.
  76. K. M. Na. (2018). A Saju-Myungri Study on the relationship between self-efficacy and job satisfaction of social workers. Ph.D's Thesis, International Brain Education Graduate University, Department of Earth Management, Social Welfare Major, Cheonan.
  77. K. M. Lee. (2016). A study on the structural relationship between food therapy and self-efficacy, life satisfaction, and quality of life. Master's Thesis, Graduate School of Tourism, Youngsan University: Major in Food Service Entrepreneurship, Yangsan.
  78. J. H. Jeon. (2015). A Study on the Public Sphere Analysis Technique for Overcoming Alienation Phenomenon Master's Thesis, Seoul National University Graduate School of Design, Seoul.
  79. S. B. Lim. (2013). TheR elation of College Students' Earned Secure Attachment and Character Strengths. Ph.D's Thesis, Hannam University Graduate School: Department of Counseling, DaeJeon.
  80. M. O. Kim. (2002). A Study on the Effects of Family Variables of Social Competence of Children with Disabilities. Ewha Womans University, 2(0), 22-46.
  81. D. R. Yoo. (2014). A Study on the Eco-Friendly Attitude of Disposal Behavior. According to Personal and Collective Self-Esteem. Korea Consumer Agency, 45(3), 183-206.
  82. I. K. Kim, S. W. Park & H. M. Choi. (2017). The Relationship among Smartphone addiction, Communication ability, Loneliness and Interpersonal relationship for university students. Journal of the Korea AcademiaIndustrial cooperation Society, 18(1), 637-648. DOI : 10.5762/KAIS.2017.18.1.637
  83. Y. K. Kim. (2011). The Evolution of Information Technology and Changes in Human Networks-. Focusing on Twitter. Journal of Humanities Collectionof Writings, 26, 165-184.
  84. S. H. Park & S. M. Kim (2018). Exploration on Secondary Education Undergraduates' SNS Communication Patterns and Perception : Focused on KAKAOTALK. Journal of digital convergence, 16(10), 27-37. DOI : 10.14400/JDC.2018.16.10.02