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http://dx.doi.org/10.22156/CS4SMB.2022.12.02.001

Effect of Social Network Service (SNS) Users' Object Relations Factors on User Satisfaction through Pleasure and Self-efficacy  

Chae, Su-in (Department of Global Business Administration, Chungwoon University)
Choi, Hyo-geun (Division of Liberal Arts, Chungwoon University)
Kwon, Do-Soon (Division of Liberal Arts, Chungwoon University)
Park, Dong-cheol (Department of Electrical and Electronic Engineering, Sejong Cyber University)
Publication Information
Journal of Convergence for Information Technology / v.12, no.2, 2022 , pp. 1-16 More about this Journal
Abstract
Social network service (SNS) using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in social network service (SNS). This study is to identify the target relation factors of social network users and to empirically study the causal relationship of how much these factors affect user satisfaction through pleasure and self-efficacy. To present an effective and efficient development plan in. In order to empirically verify the research model of this study, a survey was conducted with the general public who had experience using social network services (SNS). Path analysis was performed. As a result, it was possible to verify the correlation of the object relational factors on user satisfaction through pleasure and self-efficacy.First, non-excluded had a significant effect on pleasure, but did not significantly affect self-efficacy. Second, stability attachment did not significantly affect both enjoyment and self-efficacy. Third, social ability did not significantly affect both enjoyment and self-efficacy. Fourth, self-centeredness did not have a significant effect on both enjoyment and self-efficacy. Fifth, pleasure had a significant effect on both self-efficacy and user satisfaction. Sixth, self-efficacy had a significant effect on user satisfaction.
Keywords
Social Network Service(SNS); Object Relations Theory; Pleasure; Self-Efficacy; User Satisfaction;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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