• Title/Summary/Keyword: Rural Experiences Tourism

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Planning of Exhibit Halls in Rural Tourism Villages Applying Experience Factor(4Es) Theory (체험요소(4Es) 이론을 적용한 농촌마을의 테마전시관 계획 연구)

  • Lee, Jeung Won;Kim, Eun Ja
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.4
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    • pp.1067-1094
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    • 2012
  • Building of exhibit halls in rural area has been a new trend with increasing investments in rural development. Exhibit hall can be an effective way to specialize rural village with amenity resources which is now in a flood of agritourism. However, most of exhibit halls being operated by rural villages have similar display on similar themes and are poorly managed. To aggressively promote rural amenity resources in villages and make visitors satisfy through their experiences, this research reviewed experience economy theory of Pine and Gilmore(1998) and derived planning guidelines of rural theme exhibit hall applying experiential factors(Educational, Esthetic, Escapist, and Entertainment experiences). Finally, we applied these planning guidelines to a site, Igil village which is located in Cheorwon County, Gangwon-do, with a theme of a red-crowned crane for verification.

The Impact of the Relationships among the Motivation, Benefits and Satisfaction derived from Rural Outdoor Recreation for Urban Residents (도시민의 농촌 야외여가활동의 동기, 여가혜택과 만족간의 영향 관계)

  • Son, Ho Gi;Jo, Lock Hwan;Lee, Jung Eun;Kang, Myeong Bo
    • The Korean Journal of Community Living Science
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    • v.27 no.4
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    • pp.739-753
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    • 2016
  • This study was performed to identify the tendency and benefits of outdoor recreation in rural areas. The preferences and importance of the benefits of outdoor recreation activities in rural areas were simultaneously compared and analyzed through the discussion of a four quadrants portfolio map using importance-performance analysis. The social benefits in quadrant i had the characteristics of 'sharing nice experiences with others', 'having contact/interchange with others', 'colleagueship/helping each other', 'being together with friends', and 'making new friends.' These social benefit types were perceived as very important characteristics, but the real level of achievement was rather low. Thus it seems necessary, in the process of program development, to apply the social benefit types to the characteristics of the participants. The experience of nature and relaxation benefits in quadrant ii had the characteristics of 'relaxation and recreation', 'understanding nature', 'nature experience', 'getting away from everyday life', and 'experiencing new things.' These benefits and experience of nature were regarded as very important characteristics by the participants in outdoor recreation and, at the same time, their real achievements were highly recognized, thus they seemed to be proper types for the goals involved in developing an outdoor recreation activity program in rural areas. The personal and challenge benefits in quadrant iv had the characteristics of 'training of mental ability', 'improvement of self-esteem', 'fitness', 'increase in determination', 'possible danger', 'achievement', 'excitement', and 'adventure.' These benefits had less importance to the participants, but had relatively high achievement, thus it might be important to make further suggestions for the direction of development according to the participants' tendency, seasons and facilities.

Analysis of a 6th Industrialization Model in the Saemangeum Grain Complex (새만금 복합곡물단지의 6차산업화 모델 분석)

  • Kim, Yooan;Jung, Chanhoon;Kim, Solhee;Kim, Chanwoo;Suh, Kyo
    • Journal of Korean Society of Rural Planning
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    • v.25 no.2
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    • pp.63-74
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    • 2019
  • As the awareness of food security has increased, the Korean government has established national projects, such as Saemangeum proclaimed land, to secure sources of grain. Saemangeum is a large-scale agricultural area that was constructed to maintain preparedness for unstable food markets. This study aims to develop a $6^{th}$ Industrialization Model (SIM) for Saemangeum Grain Complex by applying feasible strategies to wheat and two-rowed barley which have low self-sufficiency rates. In addition, this study estimates the potential economic value of each development strategy associated with a sixth industrialization model to create higher added values from production, processing and tourism experiences. The strategic plan for primary, secondary, and tertiary industries is to combine cultivating and processing wheat and two-rowed barley for sales and linking them to tourism experience. This study shows value added from the combination of the primary, secondary and tertiary industry of wheat and two-rowed barley are 7.5 and 23.0 times more than those of the primary and tertiary industry combination, respectively. Through branding Saemangeum Grain Complex's products, such as Saemanguem bread and craft beer, would further enhance the economic benefits derived from the complex.

The Classification and Regional Development's Direction of Rural Fishing Area Based on Administrative District (행정구역에 기초한 어촌지역의 유형구분과 지역개발방향)

  • Kim, Jung-Tae
    • Journal of Korean Society of Rural Planning
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    • v.19 no.4
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    • pp.81-93
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    • 2013
  • The selection of land for fishing village development project, and the standard used to classify fishing villages has been determined based on the guidelines developed by fishing village cooperatives. The approach fishing village cooperatives follows is likely to classify fishing villages without first reflecting on the overall development environment of the region, such as other industries and workers in the area. It also acts as a barrier for business promotion or evaluation, because the cooperatives do not match the administrative districts, which are the units of administration, and the main policy enforcement agent in regional development. Against this background, this study aimed to identify categories to situate the development direction, as well as the size and distribution of fishing villages based on eup, myeon, and dong administrative units as defined by the Fishing Villages and Fishery Harbors Act. This study was based on the Census of Agriculture, Forestry, and Fisheries of 2010, and analyzed 826 eups, myeon, and dongs with fishery households using the principal component analysis, and 2-Step cluster analysis methods. Therefore, 95% of the variance was explained using the covariance matrix for types of fishing villages, but it was analyzed as one component focusing on the number and ratio of fishery households, and used the cluster-type analysis, which focused on the sizes of fishing villages. The clusters were categorized into three types: (1) the development type based on the number of fishermen in the eups, myeons and dongs was analyzed as village size (682); (2) administrative district size (121); and (3) total eups, myeons and dongs (23), which revealed that the size of most fishing villages was small. We could explain 73% of the variance using the correlation coefficient matrix, which was divided into three types according to the three principal component scores, namely fishery household power, fishery industry power, and fishing village tourism power. Most fishing villages did not have a clear development direction because all business areas within the region were diversified, and 552 regions could be categorized under the harmonious development type, which is in need of balanced development. The fishery industry type typified by industrial strength included 159 regions in need of an approach based on industrialization of fishery product processing. Specialized production areas, which specialized in producing fishery products, were 115 regions with a high percentage of fishermen. The analysis results indicated that various situations in terms of size and development of fishing villages existed. However, because several regions exist in the form of small village units, it was necessary to approach the project in a manner that directed the diversification of regional development projects, such as places for local residents to relax or enjoy tourism experiences within the region, while considering the overall conditions of the relevant eups, myeons, and dongs. Reinforcement of individual support for fishermen based on the Fisheries Act must take precedence over providing support for fishermen through regional development. In addition, it is necessary to approach the development of fishing villages by focusing on industrializing the processing techniques of fishery products. Areas specialized in the production of fishery products are required to consider the facilities for fisheries production, and must make efforts to increase fishery resources, such as releasing fry.

Visual Specificity of the Pyongyang Landscape - Perspectives of North Korea Tourism - (서구권의 북한 관광을 통해 본 평양 경관의 시각적 특수성)

  • Ahn, Jin-hee;Pae, Jeong-Hann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.4
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    • pp.66-74
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    • 2016
  • In what way is the urban landscape of North Korea used today, and what features do people prefer in the North Korean landscape? This study analyzed the characteristics of Pyongyang landscapes and their effects, based on an analysis of Western tourists motivation for tourism in North Korea and preferred enjoyment-seeking experiences. Using data from the tourist agency specializing in Western tourism in North Korea and a location based photo-sharing service, the study interprets the visual distinctiveness of Pyongyang landscape. The study concluded that widely known risk to travelers in North Korea is in fact an attraction, making people want to visit directly. However, this risk was mitigated in practical experience by the overall intermediation of the tourism agency and locals' conscious behavior to keep their distance from foreigners. Next, the scope of National ritual attributes was expanded to the locals' daily life as well as large-scale events such as mass games and military parades only if for national holidays. Also, the most preferred factors contributing to North Korean tourism were based on departure from routine through mobilization of the residents. This indicates the extension that the nature of North Korea as a theater state. The Pyongyang landscape represents a world politically isolated, people's congregated motion to display to the world, and people's lives hidden beneath a veil. These visualities fulfill the fantasy of Westerners regarding North Korea. Furthermore, these are superficial images that help create a basis to maintain the North Korea regime.

An Analysis of the Experience of Visitors of Fishing Experience Recreation Village Using Big Data - A Focus on Baekmi Village in Hwaseong-si and Susan Village in Yangyang-gun - (빅데이터를 활용한 어촌체험휴양마을 방문객의 경험분석 - 화성시 백미리와 양양군 수산리 어촌체험휴양마을을 대상으로 -)

  • Song, So-Hyun;An, Byung-Chul
    • Journal of Korean Society of Rural Planning
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    • v.27 no.4
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    • pp.13-24
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    • 2021
  • This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

The Educational Needs Analysis on Migration to Mountains Area by City Dwellers (도시민 대상 귀산촌 교육 요구도 분석)

  • Chang, Chu-youn;Kim, Jae-hyun
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.466-475
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    • 2015
  • The purpose of this study was to investigate the educational needs targeted at city dwellers with hope of migration to mountain areas. 80 city dwellers participating in the education program operated by Korea Forestry Promotion Institute were selected. Results showed that city dwellers had higher preference for the education including medium scale(20-40 persons)and the type of camp with field experience. Real experiences and knowledge and understanding of migration to rural area are the most important element of the qualifications of the program teachers. In the contents of education, city dwellers wanted the teaching programs about 'how to have forest land', 'how to produce the forest products', 'field experience' and 'forest tourism' and so on. In other words, city dwellers who wanted to move to mountain areas were interested in basic things for living. In addition, it will need to investigate people who have real experiences migrating to mountain areas and then it is necessary to discuss educational needs and supporting system helping people can settle in mountain areas.

Visitor Circulation in Leisure Spaces using Space Syntax - Focusing on Ouam Traditional Folk Village - (공간구문론을 활용한 전통마을 여가공간의 보행동선 분석 - 외암민속마을을 사례로 -)

  • Song, Na-Guen;Yeo, Jeong-Tae;Ko, Dong-Wan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.1
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    • pp.1-8
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    • 2009
  • User movement is an important factor in determining the amount of the acquired knowledge and information about space contexts. A reasonable circulation plan affects the spatial usage, space revitalization, and activity satisfaction, and is ultimately a means to increase spatial usefulness. On the other hand, a disorderly circulation system causes negative experiences due to difficulties in wayfinding. This research identified the importance of a pedestrian circulation system analyzing the correlation between the spatial configuration index and pedestrian movement, and visitors' movement in the leisure space by using Space Syntax. The research area, Ouam-ri, where numerous guests visit this designated folk village, is a typical case in which a settlement space is used as a leisure space. There was a great deal of risk that visitors would get lost while wandering through the space. Also, it is difficult to induce visitors to tour economically even though the pedestrian circulation configuration of Ouam-ri forms the natural moving line because of its typical tree structure. Additionally adjusting and to supplementing the pedestrian system is required in order for the traditional village, a settlement space, to be used as a leisure space.

Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation (곤충체험 지향성에 따른 동애등에 체험 프로그램의 세분시장 예측)

  • Yang, Jong-Im;Hwang, Dae-Yong;Lee, Jung-Kyu
    • Korean journal of applied entomology
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    • v.54 no.4
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    • pp.409-417
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    • 2015
  • This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.