DOI QR코드

DOI QR Code

The Impact of the Relationships among the Motivation, Benefits and Satisfaction derived from Rural Outdoor Recreation for Urban Residents

도시민의 농촌 야외여가활동의 동기, 여가혜택과 만족간의 영향 관계

  • Son, Ho Gi (Rural Development Administration, National Academy of Agricultural Science Dept. of Agricultural Environment Rural Environment & Resources Division) ;
  • Jo, Lock Hwan (Rural Development Administration, National Academy of Agricultural Science Dept. of Agricultural Environment Rural Environment & Resources Division) ;
  • Lee, Jung Eun (Rural Development Administration, National Academy of Agricultural Science Dept. of Agricultural Environment Rural Environment & Resources Division) ;
  • Kang, Myeong Bo (Rural Development Administration, National Academy of Agricultural Science Dept. of Agricultural Environment Rural Environment & Resources Division)
  • 손호기 (농촌진흥청 국립농업과학원 농업환경부 농촌환경자원과) ;
  • 조록환 (농촌진흥청 국립농업과학원 농업환경부 농촌환경자원과) ;
  • 이정은 (농촌진흥청 국립농업과학원 농업환경부 농촌환경자원과) ;
  • 강명보 (농촌진흥청 국립농업과학원 농업환경부 농촌환경자원과)
  • Received : 2016.10.30
  • Accepted : 2016.11.10
  • Published : 2016.11.30

Abstract

This study was performed to identify the tendency and benefits of outdoor recreation in rural areas. The preferences and importance of the benefits of outdoor recreation activities in rural areas were simultaneously compared and analyzed through the discussion of a four quadrants portfolio map using importance-performance analysis. The social benefits in quadrant i had the characteristics of 'sharing nice experiences with others', 'having contact/interchange with others', 'colleagueship/helping each other', 'being together with friends', and 'making new friends.' These social benefit types were perceived as very important characteristics, but the real level of achievement was rather low. Thus it seems necessary, in the process of program development, to apply the social benefit types to the characteristics of the participants. The experience of nature and relaxation benefits in quadrant ii had the characteristics of 'relaxation and recreation', 'understanding nature', 'nature experience', 'getting away from everyday life', and 'experiencing new things.' These benefits and experience of nature were regarded as very important characteristics by the participants in outdoor recreation and, at the same time, their real achievements were highly recognized, thus they seemed to be proper types for the goals involved in developing an outdoor recreation activity program in rural areas. The personal and challenge benefits in quadrant iv had the characteristics of 'training of mental ability', 'improvement of self-esteem', 'fitness', 'increase in determination', 'possible danger', 'achievement', 'excitement', and 'adventure.' These benefits had less importance to the participants, but had relatively high achievement, thus it might be important to make further suggestions for the direction of development according to the participants' tendency, seasons and facilities.

Keywords

References

  1. Byun WH, Noh CC(2002) A countermeasure strategy of tourism marketing for activation of Back je cultural tourism: application to IPA model. JTLR 14(2), 25-46
  2. Chung YK(1997) The influence of sport participation motivation, arousal seeking and affects on the behavior of sport commitment. MS thesis Busan University Graduate School
  3. Crompton JL(1979) Motivations for pleasure vacation. ANR 6(4), 408-424
  4. Dann GMS(1981) Tourist motivation: an appraisal. ANR 8(2), 187-219
  5. Devesa M, Laguna M, Palacios A(2010) The role of motivation in visitorv satisfaction: empirical evidence in rural tourism. Tour Manag 31, 547-552 https://doi.org/10.1016/j.tourman.2009.06.006
  6. Gwinner KP, Gremler DD, Bitner MJ(1998) Relational benefits in services industries: the customer's perspective. J Acad Mark Sci 26(2), 101-114 https://doi.org/10.1177/0092070398262002
  7. Han SJ(2015) A new approach to outdoor recreational activities in the community center. proceedings symposium of the Korean Soc Leis Recreat Park Proc, 59-69
  8. Hong HH, Lee YG, Suh KB(2016) Study on relation between outdoor sports participants' leisure motivation and leisure flow, leisuresatisfaction and psychologicalwellbeing. KSLRP 4(1), 1-14
  9. Humaira I(2010) Rural tourism-an overview. Agriculture and Rural Development, Government of Alberta
  10. Jeong C, Seo YS(2010) Re-examination of Importance-Performance Analysis(IPA) used in tourism studies in Korea. JTS 22(1), 119-137
  11. Jung SG, Yang Ho(2013) A study on relationship among relational benefits, satisfaction and customer loyalty; focused on the moderating effects of consumer's informativeness & rationality. JMMR 18(2), 47-71
  12. Kim EH, Yoo SY(2013) Social commerce user motives and benefits and consider factors impact on consumer shopping value. The Korean Psychological Association 2013 Year Conference proceeding, 400
  13. Kim EH, Yoo SY(2014) Cross-model effect of model types, product gender identity and message appeal type. JDC 12(6), 105-114
  14. Kim JO(2015) The impact of nature-based outdoor recreation settings on the healing tourists' attention restoration and quality of life: focusing on the participants' at 'forest healing' program. Hanyang University Graduate School
  15. Kim JO, Kim NJ(2013) Outdoor recreation participants' cognition of climate change influencing on their behaviors: applying extended theory of planned behavior to auto campers in winter. KASTM 37(6), 11-32
  16. Kim H, Kim SC(2006) Market segmentation by the motivation of Rural Tourism. KRTA 13(1), 29-47
  17. Kim SY, Um SH(2009) Analysis on benefits sought and preference of on-site activities based on participation motives of rural tourism. JRT 16(1), 17-37
  18. Ko KS(2006) Visitor evaluations of the tourist destination attractiveness. JeJu University
  19. Kong KY(2006) Evaluation of leisure activity using the IPA method, KASTM 20(3), 285-303
  20. Lee GM, Kim J(2007) Influence of motives of club member to marine sports on participants satisfaction. KJPE 46(2), 117-130
  21. Lee HS, Oh MJ(2005) Market segmentation by the motivation types of the tourists to drama location: the case of the BUCHEON fantastic studio. IJTHR 19(1), 297-311
  22. Lee YK, Choi BH, Moon HN(2002) The effect of relational benefit on customer’s employee and restaurant satisfaction and customer loyalty. KMR 31(2), 373-404
  23. Manning RE(1999) Studies in outdoor recreation: search and research for satisfaction. Corvallis: Oregon State University Press
  24. Marek N(2012) The model of satisfaction in outdoor recreation, theory and methodology of physical recreation in the light of current research. Marek Nowacki Co. 26-69
  25. Ministry of Culture, Sports and Tourism(2014) National Report on leisure activities
  26. Ministry of Culture, Sports and Tourism(2015) Korea National Tourism Survey
  27. Park DB, Kim KH(2011) Structural relationships among rural tourism motivation, satisfaction, and loyalty including the moderating effects of gender. KJCL 22(2), 283-298 https://doi.org/10.7856/kjcls.2011.22.2.283
  28. Park SS(2007) Investigation and study on university students' recognition on outdoor leisure sports and their leisure satisfaction. Major in Physical Education Department of Education Graduate School of Education, Chonnam National University Master's Thesis
  29. Philipp F, Robert A(2010) Benefits and constraints of outdoor recreation for people with physical disabilities: inferences from recreational fishing. Leisure Sci 32, pp55-71
  30. Ryu SM, Bae JN, Yoo SO, Kim SK, Song KI, Kang SK(2003) Green tourism theory and practice. Seoul: Bak-San Pub
  31. Richard J. Reeder, Dennis M. Brown(2005) Recreation, tourism, and rural well-Being, United States Department of Agriculture(USDA), A Report from the Economic Research Service, Economic Research Report(7)
  32. SCORP(2012) The 2011-2016 Wisconsin Statewide Comprehensive Outdoor Recreation Plan. Wisconsin Department of Natural Resources
  33. Shin C, Hwang JH(2010) A study on push and pull motivations of visitors to attend rock music festival: a case of Busan. KASTM 25(4), 69-91
  34. Silvennoinen H, Tyrvainen L(2001) Demand for nature tourism services and the environment in Finland. Outdoor Recreation 8(2), 112-127
  35. Simon B, Liisa T, Tuija S, Ulrike P, Murray S(2007) Outdoor recreation and nature tourism: a european perspective, LRLR 18-25
  36. Statistics Korea(2013) Social survey
  37. Yook SK, Jo HJ(2014) Experience effect relationship analysis through the rural town camping. TOSOK 74th Proceeding 589-605
  38. Yoon IJ, Lee GM, Kang HM, Lee JH, Lee NM, Lee HM(2009) A study of knowing issues of activating marine-leisure sports and the method of its improvement. KJPE 48(6), 111-124