• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.518-526
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• 2018

The purpose of this study is to analyze the effect of social trust on risk perception. In other words, I tried to analyze empirically how the generalized trust about other people they have based on subjective perception of Seoul citizens affects the perception of risk factors. First, the risk factors that Seoul citizens face in everyday life are classified into five categories: natural disaster, technical disaster risk, economic risk, social disintegration risk and health risk. Then, the influence of social trust on each of these risk perception was analyzed by multiple regression model. The results show that social trust has a statistically significant negative impact on all types of risk perception. These results imply that social trust makes low-risk assessments of various risk factors around people. The implication of this study is that the responsibility for risk is given to the central and local governments in the modern risk society. In order to prevent effective risk, it is necessary to make efforts to promote social trust through various activities together with efforts to prevent the spread of unfounded risk will be. And trust among people also promotes cooperation in coping with risks, so it is necessary to promote communication and mutual understanding that can build trust among people in their daily life.

• Anxiety and mood
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• v.18 no.2
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• pp.92-100
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• 2022

Objective : The purpose of this study was to investigate the association among the fear of COVID-19, depression, risk perception, health belief, and preventive health behaviors related to COVID-19 among university students in Jeonbuk region. Methods : A cross-sectional study was conducted using an online questionnaire survey. The questionnaire included The Korean Version of Fear of COVID-19 Scale, the Korean Version of the Patient Health Questionnaire-9, and measurement tools adapted from previous studies for risk perception, health belief, and preventive health behaviors of subjects. We analyzed data using Pearson's correlation analysis, confirmatory factor analysis, and path analysis using SPSS 22 and AMOS 21. Results : The fear of COVID-19 showed significant positive influence on health belief as well as risk perception. Depression had a significant negative impact on preventive health behaviors and risk perception. Health belief showed a significant positive impact on preventive health behavior. Conclusion : Rresults revealed that the higher the level of depression was, the lower risk perception and performance of preventive health behavior were among university students in Jeonbuk region. As the level of the fear of COVID-19 became higher, the level of health belief and risk perception became higher. The higher the level of health belief was, the higher the performance level of preventive health were. Thus, it is prudent to increase the level of health belief, and lower the level of depression, in promoting preventive health behavior.

• The Journal of Information Systems
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• v.28 no.2
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• pp.129-152
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• 2019

Purpose The purpose of this study is to empirically identify the risky behavior of mobile device users using the Internet of Things on a situational perspective. Design/methodology/approach This study made a design of the research model based on model of the determinants of risk behavior. Data were collected through a survey including hypothetical scenario. SmartPLS 2.0 was used for the structural model analysis and t-test was conducted to compare the between normal and situational behavior. Findings The results were as follows. First, the central roles of risk propriety and risk perception were verified empirically. Second, we identified the role of locus of control as a new factor of impact on risky behavior. Third, mobile risk propensity has been shown to increase risk perception. Fouth, it has been shown that risk perception does not directly affect risky behavior and reduce the relationship between mobile risk propensity and risk behavior. According to the empirical analysis result, Determinants of risk behavior for mobile users were identified based on a theoretical framework. And it raised the need to pay attention to the impact of locus of control on risk behavior in the IS security field. It provided direction to the approach to risky behavior of mobile device users. In addition, this study confirmed that there was a possibility of taking risky behavior in the actual decision-making.

• Journal of Internet Computing and Services
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• v.16 no.4
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• pp.83-91
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• 2015

The purpose of this study was to examine the effect of trust toward digital risk management organization on risk perception and cognition of risk management focused on expert survey. The results were as follows. First, Trust toward digital risk management organization influenced negatively on risk perception. Second, Trust toward digital risk management organization influenced positively on cognition of risk management organization. Third, risk perception on digital risk influenced not significantly on cognition of risk management organization. Findings of this study requires an effort to increase trust of digital risk management organization and to develop trust-based decision-making on digital risk.

• Journal of the Korea Safety Management & Science
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• v.18 no.3
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• pp.33-45
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• 2016

Construction sites have gradually become bigger and bigger according to Korea economic growth. Also use of tower crane and other heavy equipment has been increased. The increased use of heavy equipment like tower crane is leading to fatality incident. This study will verify hazards to influence tower crane incident through structural and positive verification and find which hazard influence incident risk. The result of this study is as follows. First, while there is a significant difference between safety managers and tower crane operators for working environment, safety management, personal manage among risk factors, we can not find any evidence on the difference in perception of tower crane incident risk between them. Second, task manage risk and personal manage risk has a significant positive effect on perception of tower crane incident risk. Third, while site environment risk has a significant positive moderating effect of task type between risk factors and perception of tower crane incident risk, personal environment risk has a significant negative moderating effect between them.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2002.05a
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• pp.610-615
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• 2002

This study is to evaluate the risk perception of noise of the ground-crews in the Korean airbases who exposed to noise of jet plane. 1148 ground-crews and 231 pilots of 2 airbases participated in this study. The questionnaires of risk perception with visual analogue scale were completed by the participants. For comparison, the perception of other risks such as beef contaminated with dioxin, AIDS, lung cancer, otitis media, shigellosis, driving, drinking, and smoking were also included in the questionnaire of risk perception. The results of this study suggested the necessity of risk communication about noise and activation of effective hearing conservation program in the Korean air-force.

• Environmental Analysis Health and Toxicology
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• v.14 no.4
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• pp.175-187
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• 1999

To investigate the risk perception of environmental issues, two consequtive surveys were conducted to environmental professionals using a standardized questionnaire from September to October in 1999. The number of subjects were 72 for the first survey and 68 for the second one. The questionnaire was consisted of items such as the degree of environmental pollution in Korea, risk perception of some issues on human health and ecosystem, and seriousness of the problems in the real situation in Korea. For the degree of environmental pollution in Korea, the average risk rating in the second test (7.4 point) was significantly higher than that in the first test (7.2 point). The risk perception on the general human health and ecosystem, and the seriousness in Korea situation were analyzed in the order of ′air pollution′, ′water pollution′,′soil contamination′,′waste′,′toxic chemical pollutants′,′food contamination′,′ocean contamination′, ′odor pollution′, and ′noise pollution′. Also ′toxic chemical pollutants′ problem was perceived to be the highest risk on general human health or ecosystem, and on present situation in Korea. ′Automotive vehicle exhaust′ problem was perceived to be the most severe environmental problems among specific 30 items. ′Industrial source air pollution′,′toxic air pollutants′, and ′domestic and industrial source pollutants to surface water′ were relatively severe environmental problems comparing to other problems. The pollution issues were classified into four categories by two aspects of perception; risk in general setting and seriousness in Korea situation. If the issues were highly serious in Korea and low risk perception in general setting then it is named "the Korea-specific group". Those that were all high score in two aspects, named "the Common group". Those that were all low in two aspects, named "the Nonsignificant group". And the issues were high risk perception in general setting and low seriousness in Korean situation, named "the Latent group".

• The Journal of Economics, Marketing and Management
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• v.6 no.4
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• pp.51-64
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• 2018

Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.

• Korean journal of communication and information
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• v.78
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• pp.7-34
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• 2016

The purpose of this study is to examine the factors that influence the risk perception of reality on social media. Specifically, we analyzed how exposure to risk issues through media and bridging/bonding social capital influence social and personal risk perception. Here, we categorized risk issues into infectious diseases, sex crimes, and radioactive contamination. Findings are as follows. The effect that the type of media and social capital have on risk perception vary depending on the risk issues. Regarding issues of disease and radiation, bridging social capital had a positive effect on social risk perception whereas bonding social capital had a negative effect on personal risk perception. In the case of sex crimes, bonding social capital affected both social and personal risk perception negatively, and an interaction effect between exposures and social capital could be found. The significance of this study is that it considers both media variables from previous studies and social capital variables essential to social media studies and combines the two in order to study the factors that influence risk perception.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.159-173
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• 2013

This research investigates the mechanism of ethical fashion consumption by examining the effects of benefit and risk perception on ethical fashion consumption attitudes and behavioral intention. To test the hypotheses, 300 female consumers between the ages of 20 and 49 were invited as study participants. The reliability and the validity of multi-item constructs were tested by Confirmatory Factor Analysis. The hypotheses were tested by utilizing Structural Equation Analysis and hierarchical multiple regression analysis. The benefit perception of ethical consumption was composed of three benefit types, which were altruistic benefit, social image benefit, and self-oriented benefit. Benefit perception, except social image benefit, had significant effects on consumer attitudes towards ethical fashion consumption; similarly, benefit perception had significant effects on behavioral intention (except self-oriented benefit) which had an effect on behavioral intention only when it was mediated by attitudes. Further analysis was conducted to understand the reason for the weak relationship between attitudes and behavioral intention. Financial and performance risk perceptions were tested for the moderating roles of attitudes and behavioral intention; subsequently, only financial risk interacted with attitudes and showed that the positive effects of attitudes on behavioral intention were weakened by a high financial risk perception. Performance risk had a main effect on behavioral intention independent of attitudes. Managerial implication and future study directions are also discussed.