• Title/Summary/Keyword: Regional Satisfaction

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Effect of Service Employees' Jeju Dialects on the Formation and Satisfaction of Tourist Destinations: Focusing on Tourists Visiting the Jungmun Tourist Complex in Jeju. (서비스 종사원의 제주 방언사용이 관광지 이미지 형성 및 만족에 미치는 영향: 제주특별자치도 중문관광단지 방문 관광객을 중심으로)

  • Lim, Hwasoon;Nam, Yoonseob
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.520-529
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    • 2018
  • The purpose of this study is to investigate the effect of Jeju dialect of service worker on tourist image, tourist satisfaction and revisit intention. The Regional dialect can be viewed as a cultural element that characterizes the region, It also serves as a medium to inform tourists of the feelings they experience while they are out of their area and visiting other areas. As a result of the study, it was found that the communication factors in the language communication of dialects had a positive(+) effect on the cognitive and emotional images of tourist sites. Interesting factors showed positive(+) effect on cognitive image of sightseeing spot, but did not affect emotional image. As a result of the study, it should be noted that excessive use of regional dialects may not necessarily have a positive effect on the emotions of tourists. If you want to develop tourist products using dialects, you need to pay attention to the use of words and expressions so that there is no misunderstanding.

A Study on the Impact Visitors' Satisfaction on Revisit and Recommend Intention to Other in Onyang Spa Destination (온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향 연구)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.22 no.3
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    • pp.566-575
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    • 2016
  • This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

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A study on Regional Disparity of Youth Cultural Welfare (청소년문화복지 지역격차연구 - 충청지역을 중심으로 -)

  • Kim Minjung;Song Jumi
    • Journal of the Korean Home Economics Association
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    • v.42 no.11
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    • pp.61-84
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    • 2004
  • The purpose of this study is to present foundational data to promote the cultural welfare status of youth. The actual condition of the youth's cultural welfare was investigated by investigating the degree of youth's cultural welfare satisfaction and needs by regional groups. A total of 1486 questionnaires were used for the final data analysis. The analysis revealed the following results. 1. Actual conditions of adolescents cultural welfare. 1) Among various cultural activities, adolescents find leisure and social activity, artistic, mass media and video-media activities very boring and one-sided, Instead, they have greater interest in computer- and Internet-related activities, such as getting and sharing information and communication. 2) While adolescents living in urban areas benefit from well developed social infra-structure, those living in rural areas seldom take advantage of it. 3) The obstacles against cultural welfare of the youth can be categorized as: 'lack of money,' 'lack of time,' and 'lack of cultural facilities. ' In urban areas 'lack of time' becomes an issue, whereas in rural areas 'lack of money' and 'lack of cultual facilities' are important. 2. Degree of cultural welfare satisfaction of the youths. Youths generally appear either 'unsatisfied' or 'neutral' concerning their satisfaction degree about leisure and social activity parts, and art and play-activity paris. On the other hand, they appear 'neutral' concerning their satisfaction degree about computer- and Internet-related information and communication parts, and mass- and video-media activity parts. In addition, urban youths show a higher degree of satisfaction than rural youths. 3. What the youths need To improve their culture welfare status, they need a lot of supplements for cultural activity in the form of cultural infra-structure. Regarding the cultural infra-structure, rural youths need more than urban youths.

Attractiveness of Festivals Affect Satisfaction and Images of the Region -Focused on Anseong Namsadang Baudeogi Festival- (축제 매력성이 만족과 지역이미지에 미치는 영향 연구 -안성 바우덕이 축제를 중심으로-)

  • Chun, Min-Ho
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.1017-1025
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    • 2013
  • As various types of regional festivals are contributing to the growth of local economy, promoting the culture, and enhancing the region's images, representative festivals are getting more important for local governments. This study analyzed the correlation between satisfaction on festivals' attractiveness and images of the region, based on an actual field study taken with respondants who visited 2012 Anseong World's Folkloriada Festivals. Among various facets that affect festivals' attractiveness, 4 factors such as services aside from transportation and promotional guides, programs, convenient facilities, and food significantly affected tourists' satisfaction level. Tourists' satisfaction level was found to have significant impact on the enhancement of local images. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.

The Effect of Tourists' Participative Motivation of a Festival on Satisfaction and Behavior Intention : Case of Baekjae Cultural Festival (관광객의 축제 참여동기가 만족도 및 행동의도에 미치는 영향 - 백제문화제를 대상으로 -)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.18 no.4
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    • pp.433-444
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    • 2012
  • This study aims to examine the effect of tourists' participative motivation of a festival on satisfaction and behavior intention in terms of satisfaction, revisit intention, and recommendation based on Baekjae Cultural Festival. For this study, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were made. The survey was conducted among 287 samples for the study. The results are as follows: According to the factor analysis, five factors were drawn such as new experience, deviation from daily life, family harmony, amusement & novelty, cultural tour of Baekjae, and sociability. Festival satisfaction was affected by amusement & novelty, new experience & deviation from daily life, and cultural tour of Baekjae, while revisit intention was influenced by cultural tour of Baekjae, amusement & novelty, family harmony, and new experience & deviation from daily life respectively. On the other hand, recommendation was affected by cultural tour of Baekjae, sociability, amusement & novelty, and family harmony respectively.

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A Study on Effects of Service Quality of Local Culture Art Service Quality on Effect and Customer Satisfaction (지역문화예술서비스품질이 경제적·문화적 효과와 고객만족에 미치는 영향에 관한 연구)

  • Moon, Jae-Young;Park, Kyung-Sik;Lee, Eun-Ji
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.558-569
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    • 2020
  • There has been a steady increase in cultural arts recently, and the need for "regional culture and arts" has been raised as local residents have been making efforts to increase income and develop local areas for regional development. Therefore, this study was intended to establish empirically the effects of local cultural and arts service quality on performance effects and customer satisfaction. Research shows that it affects economic and social and cultural effects as a service quality dimension, and performance effects affect customer satisfaction and intention to reuse them. However, research between customers and employees showed some differences. Through this research, we want to identify what important service quality factors are to satisfy the customers and employees who are watching the performance arts, understand the level of awareness of the effects of the performance, and provide an opportunity to enhance customer satisfaction with the audience and staff.

The Effect of Event Program Image of Theme Park on the Visitors' Satisfaction & Revisit Intention (테마파크 이벤트프로그램 이미지가 방문객 만족과 재방문의사에 미치는 영향)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.16 no.2
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    • pp.154-166
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    • 2010
  • This research examines the effect on how the recognizing and emotional image influence on the visitors satisfaction and revisit intention. For this study, actual proofs analysis was conducted on the O-World visitors in Daejeon. The analysis results are as following. First, according to the analysis results about the influence on the whole image of recognizing image factor of event program, three factors have an effect on the whole image of the theme park: 'Atmosphere-service' factor, 'convenience facility - circumstance' factor, and 'event content' factor. Second, three of emotional image factors of event program have an impact on the whole image of the theme park: 'Interest' factor, 'experience' factor, and 'psychology' factor. In conclusion, the whole image of the theme park has an influence on the whole satisfaction and the whole satisfaction affects the revisit intention positively.

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Factors Influencing Housing Satisfaction in the New Middle-Aged Rural Returnee Generation

  • Joong-Ho CHOI;Sun-Ju KIM
    • The Journal of Economics, Marketing and Management
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    • v.12 no.2
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    • pp.51-60
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    • 2024
  • Purpose: The purpose of this study was to analyze the factors influencing the housing satisfaction of the new middle-aged who returned to farming to derive the implications of real estate policies to resolve regional imbalances. Research design, data and methodology: As a result, this study used secondary data, housing survey data, and identified factors influencing housing satisfaction through multiple regression analysis as well as basic analysis such as exploratory factor analysis, reliability analysis, technical statistics analysis, and correlation analysis. Previous studies, in particular, mainly focused on aging, retirement, economic activity, and retirement preparation, but this study was able to derive predictive factors that can increase the persistence of living after returning to farming by analyzing housing satisfaction for the new middle-aged, and as a result, suggest implications for resolving regional imbalances. Results: As a result of the analysis, it was found that housing structure status had the greatest influence among the three factors of housing-related predictors: housing structure status, facility accessibility, and surrounding environment, suggesting that policy alternatives that can improve the quality of the housing structure itself should be prepared rather than facility accessibility and the surrounding environment. Conclusions: Based on these results, we discussed implications for improving the housing structure to increase the continuity of living for the new middle-aged after returning to farming, and presented follow-up research directions on the need for complementary research in addition to individual analysis of influencing factors, limitations of secondary data, and the lighting of research on the new middle-aged and other generations who did not return to farming.

Strategy on the Formation of the Regional Community -focus on the case of Cheonan- (지역공동체 형성전략연구 -천안시를 중심으로-)

  • Park, Jong-Gwan
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.183-193
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    • 2012
  • The purpose of the formation of the regional community is to draw community formation strategy for effective resolve the conflicts. Along with thesis of the regional community theory, this study sought strategy plan through cheonan regional people investigate. Feeling of satisfaction, sense of common bonds, sense of belonging could showed relation of high existence, and know that duplex sense of belonging acts greatly in desire of social activities in interrelationship study finding, regional community and participation of resident. Essential factor of regional community formation is as following. First, it is application to the strategy of the formation of the regional community that can correspond to special quality of various area and request of inhabitantses. Second, the regional community's formation needs the local governments' active support, the cooperation, comprehension and voluntary effort of the regional people. Ideal regional community that we think gets joined conclude the relation as well as physical plenty and equality realization of social structure that is matured because awakening of conduced wholesome accident.

A Study on the Characteristic Analysis of Housing Complex planning by Regional Characteristic (지역성을 고려한 주거단지계획의 특성분석을 위한 사래연구 -대구광역시 'U 대회 선수촌 단지'를 중심으로 -)

  • Seo Ji-Eun;Park Eui-Jeong
    • Journal of the Korean housing association
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    • v.17 no.3
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    • pp.31-40
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    • 2006
  • The purpose of this study is to grasp the present state of a outdoor space planning and to analysis plan characteristics in based on regional characteristics in Housing complex plan. The analysis result of this study is as follows : first, we know that the right of regional characteristics is appearing variously every research workers. also an analysis about regional characteristics that should be considered in housing complex plan was insufficient. Second, regional characteristics can be classified into 5 factors. These are classified as a context of location, city link, life atmosphere, needs of locals and creation of image. Third, it has originality against other housing complex to graft items connected with 'U contest' on outdoor space planning. Also, it has affirmatively effected on image of Buk-gu and recognition of Dong beyn-dong and Seo beyn-dong. It is get out of the uniform design by a planning based on land and surrounding environment in arrangement and forms. Also residents have the satisfaction and pride in arrangement considering the climate of a region and security of the green space.