• 제목/요약/키워드: Recommend intention

검색결과 155건 처리시간 0.03초

경고표시 인지정도가 소비자행동에 미치는 영향연구 (A study on the influence of warning signs perception on consumer behavior.)

  • 김창남;유한주
    • 품질경영학회지
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    • 제38권3호
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    • pp.322-332
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    • 2010
  • In this study, the effectiveness of the warning signs was investigated. n order to survey, adult men and women surveyed 131 peoples. Findings are as follows. Warning level, warning statements, warning size, warning location, warning color is influenced consumers' perception level. However, the location of warning labels, the number of alerts, warnings, symbol type, fonts had no impact on the level of perception. In addition, Awareness have a positive impact on repurchase intention and recommend intention.

대학생의 건강관련 생활태도와 모유수유의지에 관한 연구 (A Study on Health-related Lifestyles and Intention Toward Breast-Feeding in Korean University Students)

  • 이조윤;현화진;이강욱
    • 한국식생활문화학회지
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    • 제28권2호
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    • pp.125-134
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    • 2013
  • This study investigated the effect of a health-related lifestyle on knowledge, attitude, control belief and behavior intention toward breast-feeding of male and female university students in order to develop a breast-feeding education program for students of childbearing age. The subjects were 445 university students (125 male and 325 female) residing in eight provinces in Korea. The overall percentage of subjects intending to breast-feed their baby was 80.7% (73.6% of males and 84.2% of females). Overall, 84.2% of the subjects had high concerns about their health status. Scores reflecting a positive attitude, knowledge, and control beliefs toward breast-feeding were significantly higher (p<0.05~p<0.001) in female students, students majoring in medicine, and higher grades. The students who scored high at attitude, knowledge, and control beliefs also had a significantly higher (p<0.001) intention to breast-feed. When we investigated the sub factors of attitudes toward breast-feeding, significantly more students taking nutrient supplements scored high for physiological factors (p<0.05) and health-related factors (p<0.01). Significantly more non-smoking and non-drinking students scored high for health-related factors (p<0.001) and physiological factors (p<0.001), respectively. The intention to breast-feed was found to be significantly higher (p<0.01) in students who did not smoke, but not with other health-related lifestyles. In summary, these results indicate that the majority of university students intend to breast-feed, with students having a positive attitude, higher knowledge, and stronger control beliefs having a higher intention to breast-feed. Although a student's health-related lifestyle affects their attitudes on the physiological and health-related aspects of breast-feeding, only smoking status had an observable connection on the intention to breast-feed. Thus, when developing breast-feeding education programs for students, we recommend efforts to enhance a favorable attitude, knowledge, and control beliefs toward breast-feeding.

평생교육에 대한 참여동기와 관여가 평생교육 학습자의 만족, 지속수강의도, 권유의도에 미치는 영향 (The Effect that Participating Motives and Involvement about Lifelong Education have on the Learners' Satisfaction, Continuous Intention to Take Courses, and Recommendation Intention)

  • 김철호
    • 한국콘텐츠학회논문지
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    • 제15권6호
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    • pp.575-588
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    • 2015
  • 본 연구의 목적은 평생교육에 대한 참여 동기와 관여가 평생교육 학습자의 만족, 지속 수강 의도, 그리고 권유 의도에 미치는 영향을 실증적으로 살펴보는데 있다. 평생교육 참여 동기는 실용적, 오락적, 관계적, 목표지향적 참여 동기로 구분하고, 평생교육에 대한 관여는 상황적 관여와 지속적 관여로 구분하였다. 정량적 연구 결과, 실용적 참여 동기와 오락적 참여 동기는 평생교육에 대한 상황적 관여와, 목표지향적 참여 동기와 관계적 참여 동기는 평생교육에 대한 지속적 관여와 상관관계가 높은 것으로 나타났다. 아울러, 교수 방법에 대한 만족에는 실용적 동기가, 시설 편리성에 대한 만족에는 오락적 동기가, 소통에 대한 만족에는 관계적 동기가, 콘텐츠 품질에 대한 만족에는 목표지향적 동기가 상대적으로 더 높은 영향을 미치는 것으로 나타났다. 평생교육에 대한 상황적 관여는 콘텐츠 품질에 대한 만족에, 지속적 관여는 교수 방법에 대한 만족에 상대적으로 더 큰 영향을 미치는 것으로 나타났다. 평생교육 지속 수강 의도에는 콘텐츠 품질에 대한 만족이, 평생교육 권유의도에는 시설편리에 대한 만족이 상대적으로 더 큰 영향력을 미치는 것으로 나타났다.

임상간호사의 근거기반실무 신념과 연구 관련 행동의도에 따른 온 요법 간호 (Heat Application According to Nurse's Belief on Evidence-Based Practice and Behavioral Intention Related to Research)

  • 윤수경;신용순
    • 기본간호학회지
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    • 제23권3호
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    • pp.264-274
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    • 2016
  • Purpose: This study was done to compare heat applications by nurses in accordance to belief in evidence-based practice and behavior intention related to research. Methods: A cross-section survey design was used. Participants were 228 nurses from 5 institutions who completed the research questionnaire. Data were collected during July and August 2015. Results: The nurses reported that duration of heat applications was 2.5 minutes to 90 minutes. Frequently used heat application devices, in order of frequency, were rubber bag, gel pack and red clay pack. Most of the nurses (78%) responded that advice from colleagues was the most frequently used basic evidence for heat application. There was a statistically significant difference for the necessity of heat application practice guidelines between the high evidence-based practice belief cluster and the low cluster ($x^2$=15.39, p<.001). Conclusion: There were difficulties in providing consistent nursing interventions because of practical differences and absence of evidence-based guidelines for heat application. The researchers recommend that basic studies with various instruments be conducted and proper practice guidelines developed for heat application.

Knowledge, Attitude and Practices Regarding HPV Vaccination Among Medical and Para Medical in Students, India a Cross Sectional Study

  • Swarnapriya, K;Kavitha, D;Reddy, Gopireddy Murali Mohan
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권18호
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    • pp.8473-8477
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    • 2016
  • Background: High risk human papilloma virus (HPV) types 16 and 18 have been proven as central causes of cervical cancer and safety and immunogenicity of HPV vaccines are sufficiently established. Knowledge and practices of HPV vaccination among medical and paramedical students is vital as these may strongly determine intention to recommend vaccination to others in the future. The present study was therefore undertaken to assess the knowledge, attitude and practices regarding cervical cancer screening and HPV vaccination among medical and paramedical students and to analyze factors influencing them. Materials and Methods: The present cross sectional study, conducted in a tertiary care teaching hospital in south India, included undergraduate students aged 18 years and above, belonging to medical, dental and nursing streams, after informed written consent. Results: Out of 957 participants, only 430 (44.9%) displayed good knowledge and only 65 (6.8%) had received HPV vaccination. Among the unvaccinated, 433 (48.54%), were not willing to take the vaccine. Concerns regarding the efficacy (30.5%), safety (26.1%) and cost of the vaccine (21.7%) were responsible for this. Age, gender, family history of malignancy and mother's education had no influence on knowledge. Compared to medical students, nursing students had better knowledge (OR-1.49, 95% CI 0.96 to 2.3, p = 0.072) and students of dentistry had poor knowledge (OR-0.50 95% CI 0.36 to 0.70, p<0.001). Conclusions: The knowledge and uptake of HPV vaccination among medical and paramedical students in India is poor. Targeted health education interventions may have huge positive impact not only on the acceptance of vaccination among them, but also on their intention to recommend the vaccine in future.

데이터마이닝 기법을 이용한 융복합 외래 의료서비스 환자경험조사 연구 (Convergence outpatient medical service patient experience research using data mining)

  • 유진영
    • 디지털융복합연구
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    • 제18권7호
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    • pp.299-306
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    • 2020
  • 본 연구는 환자중심성 의료문화 변화에 따라, 데이터마이닝 기법을 이용한 융복합 외래 의료서비스 환자경험조사 연구를 시행하여 환자중심성 의료기관 경영전략에 도움이 될 수 구체적 방안을 모색하고자 하였다. '2018 의료서비스경험조사' 원시자료를 이용하여 외래 의료서비스 환자경험이 있는 만 15세 이상 8,843명을 분석하였다. 의사결정나무분석을 수행하였다. 외래 의료서비스 환자경험에 대한 전반적 만족도 결정요인은 의사와 환자 권리보호였으며 추천의사 결정요인은 의사와 시설의 안락함과 편안함이었다. 여성이 남성에 비해 전반적 만족도에서 경험을 긍정적으로 평가했으며 60세 이상이 전반적 만족도와 추천의사에 대한 경험을 긍정적으로 평가했다. 외래 의료서비스 환자경험 의사결정예측 모형을 제시하고 의사 영역과 환자권리보호 영역, 시설의 안락함과 편안함이 중요한 요인임을 확인한 점이 의의가 있다. '의료서비스경험조사'에 대한 종단적 연구가 필요하며 입원 의료서비스경험에 대한 연구가 필요하다.

어머니의 자궁경부암 진단 유무와 사춘기 딸에 대한 자궁경부암 예방 관련 태도의 관련성 (Relationship between Mothers' Diagnosis of Cervical Cancer and Attitudes toward Preventing Cervical Cancer in Their Pubertal Daughters)

  • 이다빛;김혜원
    • 여성건강간호학회지
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    • 제25권4호
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    • pp.434-445
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    • 2019
  • Purpose: This study was conducted to examine the relationship between a mother's diagnosis of cervical cancer and attitudes toward cervical cancer prevention in their daughters. Their intention to recommend human papillomavirus (HPV) vaccination for their daughters, their confidence in 8 methods for cervical cancer prevention with their daughters, and their negative emotions about the assumption of their daughter's HPV infection. Methods: This study was a secondary analysis of data from the study of maternal health beliefs about preventing cervical cancer. The study sample were women who reported whether ever diagnosed with cervical cancer, who had pubertal daughters (n=1,578). Data were analyzed by cross-tabulation analysis, Spearman's rank correlation analysis, and logistic regression. Results: Mothers diagnosed with cervical cancer were more confident in using methods to prevent cervical cancer in their daughters (Z=-4.42, p<.001) and were more likely to feel negative emotions about the assumption of their daughters' HPV infection (Z=-2.44, p=.015) than mothers who were not diagnosed. Significant factors influencing their intention to recommend the HPV vaccination to their daughters were the mother's confidence in preventing cervical cancer in their daughters (odds ratio [OR], 1.003; 95% confidence interval [CI], 1.002-1.004) and their negative emotions about the assumption of their daughters' HPV infection (OR,1.016; 95% CI, 1.004-1.028). Conclusion: For the early prevention of cervical cancer in pubertal daughters, the education of their mothers should include interventions to increase confidence in preventing cervical cancer in their daughters and sensitivity of HPV infection toward daughters.

한국과 중국 소비자의 인삼 소비문화 비교 연구 -대학생 소비자의 인삼에 대한 태도와 구매 의도를 중심으로 (A Comparative Study on the Ginseng Consumption Culture of College Consumers in Korea and China - Focused on Attitudes Toward Ginseng and Intention to Purchase it -)

  • 김시월
    • 인삼문화
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    • 제6권
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    • pp.135-151
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    • 2024
  • 한국과 중국 대학생 소비자의 인삼 소비문화 비교를 위하여 그들의 인삼 제품구매현황, 인삼에 대한 태도, 그리고 인삼 제품에 대한 만족도를 살펴보고, 인삼제품의 구매 및 추천 의도를 조사하였다. 인삼 제품을 섭취한 경험이 있는 한국대학생 267명, 중국 대학생 318명을 대상으로 하였다. 조사 결과, 한국 대학생 소비자의 경우, COVID-19 이전에 비해 인삼 제품에 대한 관심이 증가하여 인삼 제품의 구매 및 추천 의사가 증가하였다. 또한 평소 인삼에 대한 만족도가 높을수록, 인삼구매 경험 빈도가 많고 인삼에 대한 사회적 혜택 태도가 높을수록, 그리고 연령이 높을수록 인삼 제품의 구매 및 추천 의도가 높은 것으로 나타났다. 중국 대학생 소비자는 가정 내에서 부모의 구매 정도가 한국보다 높고 사회심리적인 혜택에 대해 긍정적인 집단에서 구매 및 추천 의도가 높았으며, 한국에 비해 이미 20대도 관심이 높고, 친근감이 있는 것으로 보인다. 한국 대학생과 중국 대학생 소비자의 공통점은 COVID-19 이전에 비해 이후에 건강이나 안전, 그리고 환경에 대한 관심이 증대했고, 더불어 인삼 관련 제품에 대한 관심이 증가했다는 것이며, 다른 점은 개인별 경험에서 차이가 있었는데, 한국 대학생 소비자는 개인의 경험이 중요했고, 중국 대학생 소비자는 부모의 영향을 많이 받는 것으로 나타났다. 특히 COVID-19는 20대에게도 중요한 건강의 중요성에 대한 인식의 계기가 되며, 실제로 구매의도와 관련되었다. 이러한 결과를 중심으로 대학생 소비자를 위한 선호하는 제품으로의 확대, 그리고 가족의 영향 정도 및 소비문화에 따른 마케팅 전략의 차별화 등이 이루어져야 할 것으로 보이며, COVID-19로 인한 이러한 새로운 변화는 적기의 기회로 보인다. 즉, 건강과 안전에 대한 관심이 증대한 이즈음에, 제품의 섭취를 용이하게 하는 제품의 다양성과 융합화, 소비자의 대상별 소비가치에 부응하는 마케팅 매체 변화와 온라인으로의 확대, 그리고 소비자의 가족 유형, 예를 들면 단독가구 등으로의 변화에 부응하는 미래의 소비사회를 대비한 전략적인 준비가 필요하다.

전화추후관리가 위,장관계 수술환자의 자기간호수행 및 환자만족도에 미치는 효과 (The Effect of a Telephone follow-up on the Self-care and the Satisfaction on Nursing Care in G-I Surgical Patients)

  • 나인재;이병숙
    • 간호행정학회지
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    • 제5권2호
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    • pp.355-368
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    • 1999
  • This study was a quasi-experimental study to investigate the effect of a telephone follow-up on the self-care and the satisfaction on nursing care in G-I surgical patients. The subjects of the study were 38 patients, 19 in experimental group and 19 in control group, who discharged after gastrointestinal surgery at a university hospital in Taegu between August 11. 1998 and October 16, 1998. The telephone follow-up program for the experiment was developed by the researcher, which contained consultation, support and encouragement for self-care after discharge. Number of the instruments used for measurement of the outcome variables were 5, self-care after discharge, satisfaction(1)${\sim}$(2) on Nursing care. intention to visit the hospital again. intention to recommend the hospital to others. The results of this study were as follows ; 1. The first hypothesis, "The subjects of experimental group will show a higher level of self-care than the subjects of control group" was rejected (F=.48. p=.4937). 2. The Second hypothesis. "The subjects of experimental group will show a higher level of satisfaction than the subjects of control group" was accepted partly as follows. 1) The hypothesis 2-1, "The subjects of experimental group will show a higher level of satisfaction(1) than the subjects of control group" was accepted(F=4.04. p=.0496). 2) The hypothesis 2-2. "The subjects of experimental group will show a higher level of satisfaction(2) than the subjects of control group" was accepted(F=8.48. p=.0064). 3) The hypothesis 2-3, "The subjects of experimental group will show a higher level of intention to visit hospital again than the subjects of control group" was rejected(F=1.95. p=.1723). 4) The hypothesis 2-4. "The subjects of experimental group will show a higher level of intention to recommend the hospital to others than the subjects of control group" was rejected(F=1.43. p=.2411) . From the results of this study, the telephone follow-up can be regarded as an effective nursing intervention for the discharged patients.

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흡연 청소년의 신념, 친구교제, 통제력, 흡연 의도 및 자기효능에 대한 비교연구 (Comparison of Beliefs about Social Rules, Differential Peer Association, Perceived Behavioral Control, Intention of Smoking, and Self Efficacy for Rejecting Smoking Among Smokers, Reformed Smokers, and Non Smokers in Adolescence)

  • 김희경;최은숙;문선순;강현숙;강희숙;박연숙;신연순;안정선;조순자
    • 보건교육건강증진학회지
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    • 제21권1호
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    • pp.197-216
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    • 2004
  • The purpose of this study was to compare beliefs about social rule, differential peer association, perceived behavioral control, intention of smoking, and self efficacy for rejecting smoking among smokers, reformed smokers, and non smokers in adolescence. The subjects were 576 adolescents in middle and high school, living in K city. The data was collected through questionnaires from December 1st to 18th, 2002 was analyzed using descriptive statistics, x²-test, and ANOVA. 1) The general characteristics and characteristics related to smoking among smokers, reformed smokers, and non smokers in adolescence showed differences as follows: sex, mother's education, monthly allowance, thinking about teacher's smoking, feelings about the smoking scene, thinking about father's smoking, drinking, satisfaction of school, and sexual experience. 2) Belief about social rule, differential peer association, perceived behavioral control, intention of smoking, and self efficacy for rejecting smoking among the three groups showed differences as follows: smokers have a lower belief about social rule, lower perceived behavioral control, lower self-efficacy for rejecting smoking, but higher differential peer association and higher intention of smoking than those of reformed smokers and non smokers. We recommend the development of a nursing program for anti-smoking behavior including the research factors affecting attitudes of smoking adolescents.