• 한국식생활문화학회지
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• 제1권3호
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• pp.219-229
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• 1986

The consumption of meat processing products in was creased in Korean recently. Morever the demand of tasted meat processing products being gradual increase in general tendency, and so we expect that in the continuing of westernizing for food life and universalizing of urvanism, the demand of meat processing products. In order to improve the marketing strategies for the meat processing industries, consummeris particular behaviors were analyzed as for consummer's recognition, recognition of problem, the evaluation of substitutional proposal, the decision of purchasing intention an purchasing behavior and the evaluation of post-purchasing to the meat processing products.

• 대한지역사회영양학회지
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• 제20권6호
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• pp.399-410
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• 2015

Objectives: This study aims to identify self-resilience factors that drive right dietary and food safety practices in middle school students. Methods: Data was collected from 438 middle school students in Daegu using a self-administered questionnaire in December, 2013. The questionnaire consisted of 81 items with the following categories: general information, self-resilience, right dietary and food safety practices. Statistical analyses to determine frequency, average, ANOVA, factor analysis, reliability analysis, and regression analysis were performed using SPSS 21. Results: The results of factor analysis indicated that self-resilience was classified into challenge, adaptability, patience and achievement needs, and right dietary practices were sub-grouped into family meals, experience of dietary life, eco-friendly, balanced food, economy and bad food control, and food safety practices consisted of management of bacteria, hand washing and eating off a plate, safety food and food purchasing. The score of right dietary and food safety practices showed significant differences by sex, grade, and school achievement (p < 0.05). The economy factor of right dietary practices was significantly affected by the management of bacteria (p < 0.001), hand washing and eating off a plate (p < 0.001), safety food (p < 0.01), food purchasing of food safety practices (p < 0.05). The challenge factor of self-resilience significantly affected family meals, experience of dietary life, balanced food, economy, bad food control, management of bacteria, hand washing and eating off a plate, and safety food (p < 0.05). The adaptability factor of self-resilience was associated with factors such as eco-friendly, balanced food, economy, bad food control, management of bacteria, hand washing and eating off a plate, and food purchasing (p < 0.05). Conclusions: This study suggests that dietary education programs for middle school students could incorporate food safety practices, and self-resilience such as challenge, adaptability, patience and achievement needs to be effective.

• 한국조리학회지
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• 제16권3호
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• pp.14-31
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• 2010

생활양식은 개인의 구매 의도에 가장 막대한 영향을 미치는 요소이다. 최근에 소비자들은 역동적인 환경 변화에 적응해야만 하고, 그를 위해 베이커리 제품이나 기능성 식품에 대해 점점 까다로워지는 경향을 보이고 있다. 구매, 관심, 행동에 있어 구별되는 특징을 발달시킴과 동시에 소비자들의 식생활 유형과 그 유형이 구매 의도에 미치는 영향을 이해하는 것이 중요하다. 이러한 사실에 근거하여 본 연구에서는 소비자들의 행동 양식에 따라 생활양식을 분류하고, 베이커리 제품의 다양성과 질이 소비자의 구매 행동에 어떻게 영향을 미치는지 조사하였다. 설문 대상은 수도권 지역의 30, 40대 주부였으며, AIO(행위, 관심, 의견) 분석법이 생활양식을 분류하고 생활양식과 베이커리 제품의 질과 다양성 사이의 관계 또는 효과를 분석하기 위하여 사용되었다. 생활양식은 합리성 추구형, 실리성 추구형, 편리성 추구형으로 분류되었다. 합리성 추구형의 경우 정보를 가장 관심있는 분야로 선택하였고, 실리성 추구형은 맛을, 편리성 추구형은 편리성을 가장 중요한 항목으로 선택하였다. 흥미롭게도 구매 의도는 제품의 질 자체보다는 베이커리에서 제공되는 서비스에 대한 만족도에 의해 영향을 받는 것으로 나타났다.

• 농업과학연구
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• 제44권4호
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• pp.620-635
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• 2017

This study was intended to identify the main factors responsible for the decline in purchase of imported agricultural and fish products after Japan's nuclear power plant accident in 2011 and to compare the effects on imported agricultural produce and imported fish products. Logit model and multiple regression model analyses were performed using consumers' survey data. Psychological and qualitative factors reflecting consumers' food safety awareness and purchasing preferences, which were extracted by Factor analysis, were included as the models' explanatory variables, along with socio-demographic and economic factors. The Logit estimation showed aged, married, and low-income households had significantly higher probability of reducing their purchases of imported agricultural and fish products. However, the multiple regression results pointed out that the actual rate of decrease of imported agricultural and fish products purchases were more significantly affected by non-socio demographic factors such as past experience of purchasing imported agricultural and fish products, future intention to purchasing Japanese agricultural and fish products, and the ratio of imported to domestic agricultural and fish products before the nuclear accident, as well as consumers' feeling of food insecurity and their purchasing preferences. Moreover, the results showed that Korean consumers have reacted more sensitively to the decline in imported fish products than imported agricultural produce after the nuclear accident based on the marginal effects of various socio-demographic and economic factors.

• 한국조리학회지
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• 제23권7호
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• pp.204-219
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• 2017

The aim of this study was to examine the role of celebrity's traits on food service enterprises' media engagement, advertising effect (AD effect) and purchasing intention. Based on advance research, structural model of relationship between celebrity's traits and media engagement, AD effect and promotion of purchase was developed among the proposed constructs. Few empirical studies have been conducted to test the model. Date collection of study was from June 1st, 2017 to June 30th, distributing total of 300 issues and collecting total of 290 issues. Total of 271 questionnaires were used as the final analysis data as the nineteen questionnaires included missing information. The results can be summarized as follows: Celebrity's Traits significantly affected media engagement, AD effect and purchasing intentions. More specifically, mediating effect among the celebrity's traits and AD effect which came from media engagement was valid only if the subject of advertising effectiveness was on brands attitude. Based on the findings, theoretical and managerial implications were discussed to make one conclusion. As the media engagement was identified as a mediator between celebrity's traits and AD effect, certain brands which tend to enhance their AD effectivity should liaison proper celebrity.

• 한국콘텐츠학회논문지
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• 제7권10호
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• pp.302-310
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• 2007

본 연구는 서울시 소재의 특1, 2등급 호텔의 식자재구매관리에 관한 실증분석을 통하여 등급간의 차이를 검증하여 이에 따른 전략을 수립하고자 하였다. 실증분석결과 식자재 구매관리 수준을 높이기 위해서는 특2급의 경우과학적 기법과 시스템이 구축되어야 하며 전문검수원의 육성과 과학적 검수방법의 활용이 개선되어야함을 알 수 있었으며, 구매계약과 효율적인 구매방법의 강구가 이루어져야 함을 알수 있었다. 저장관리 분야에 있어서는 등급간의 차이가 낮게 나타났다. 연구결과를 토대로 한 시사점으로는 첫째, 전산시스템을 도입하여 인력운영의 효용성을 높여야 한다. 둘째, 식자재구매 매뉴얼을 토대로 한 교육훈련이 이루어 져야 한다. 셋째, 인력순환배치를 통한 검수담당자의 전문성을 높여야 한다.

• 대한영양사협회학술지
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• 제13권2호
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• pp.194-206
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• 2007

The purpose of this study was to identify dietitians' perception and purchasing pattern of fruits in elementary school lunch program. This study was conducted using mail survey from September 15 to October 30, 2006. Survey questionnaire was developed based on in-depth interview with three school food service dietitians. A total of 100 school food service dietitians in Seoul were participated. Based on the frequency analysis results, over half of respondents(69%) provides fruits every week, and 23% of respondents provides them twice a week. Strawberry, watermelon, apple, and mandarin were identified as the most frequently served fruits in Spring, Summer, Fall, and Winter, respectively. Sixty two percent of respondents indicated they offered imported fruits, such as banana and pineapple, less than 10% of total fruits. Ninety three percent of respondents selected private contract when they purchase fruits, and forty four percent of dietitians decided fruits purchasing procedure by themselves. Respondents addressed "Apples and Pears were appropriate for a dessert." and "Apples and Pears supply nutrition such as calorie and vitamin." as the advantages of offering apples and pears in school lunch menu. They also indicated difficulty in preparation work and many leftovers as the disadvantages of offering apples and pears. When purchasing apples and pears, dietitians considered taste as the first criteria and price as the second. Respondents perceived that elementary school students preferred apples and pears in a neutral level. Respondents also had higher preference for an-sim apples which can be eaten without peeling for school lunch menu and higher intentions to provide in school lunch menu. The survey results also found that respondents' intention to offer apples in school lunch menu was higher than intentions to offer pears. The implications to increase the chance of fruits offering in school lunch menu were discussed.

• 한국식생활문화학회지
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• 제25권6호
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• pp.764-769
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• 2010

The aim of this study was to examine how customers perceive storytelling at a real local restaurant and to understand how consumption reflects their evaluation by understanding their values. Participants received information from a real local restaurant in the Gangneung area to examine the effects of storytelling and to evaluate their affective attitudes towards local restaurant stories, word-of-mouth intentions, and purchasing intentions using a seven-point Likert scale. A total of 310 consumers were used. A factor analysis was performed to identify consumption value characteristics and factor structure, which consisted economic value, emotional value, and epistemic value. To test whether local restaurant consumers could be classified into homogenous groups based on their consumption values, a three cluster solution was selected, and a Kmeans cluster analysis was performed. As a result, three groups were identified and labeled appropriate for their scores based on each of the consumption values; emotional value-oriented consumers to cluster 1, epistemic value-oriented consumers to cluster 2, and economic value-oriented consumers to cluster 3. An analysis of variance was used to examine the differences in the affective attitudes towards storytelling at the local restaurant, purchasing intentions, and word-of-mouth intentions across the three clusters. The epistemic value-oriented consumers had the highest score for all three variables. In contrast, economic value-oriented consumers had the lowest scores for the three variables. A regression analysis revealed that affective attitudes towards storytelling were significantly affected by these three consumption values. It also showed that positive affective attitudes towards storytelling were associated with higher purchasing intention and word-of-mouth. The significance of this study was to show how customers perceive storytelling at a real restaurant and reflect on their evaluation by understanding their consumption values. As a result, this study examined the potential power of storytelling as an effective marketing communication tool for local restaurants.

• 한국콘텐츠학회논문지
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• 제10권10호
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• pp.429-439
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• 2010

본 연구의 목적은 전자구매시스템의 도입을 통해 구매성과기대에 미치는 영향을 파악하고자 하는 것이다. 선행연구의 고찰을 통해 다음의 가설이 설정되었다. H1 : 근무호텔의 특성(호텔등급, 객실 수, 경영형태, 직원 수)에 따라 전자구매시스템도입에 대한 필요성지각에는 차이가 있을 것이다; H2 : 전자구매 시스템 도입에 대한 필요성 지각은 식자재, 음자재, 객실소모성 및 청소용품, 시설 관련 일반자재 구매에 대한 성과 기대에 유의한 영향을 미칠 것이다; H2-1, H2-1, H2-3, H2-4 : 전자구매 시스템 도입에 대한 필요성 지각이 식자재, 음자재, 객실소모성 및 청소용품, 시설 관련 일반자재 구매성과기대에 미치는 영향에 있어서 직급과 직무는 조절변수역할을 할 것이다. 결과적으로 전자구매시스템도입에 대한 필요성 지각은 구매기대성과에 비례하는 것으로 나타났으며, 직급과 직무의 조절변수역할에 대한 검증은 부분채택 되었다.

• 한국식생활문화학회지
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• 제32권6호
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• pp.549-557
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• 2017

As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.