• Title/Summary/Keyword: Public Relations Communication

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A Study on the News Frames of Regional Daily Newspapers Related to the Selection of the 'New 7 Wonders of Nature' ('세계 7대 자연경관' 선정 캠페인 관련 지역일간지의 뉴스 프레임 연구)

  • Lee, Seo-Hyeon;Ko, Young-Churl
    • Korean journal of communication and information
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    • v.63
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    • pp.26-52
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    • 2013
  • This study started from the questions on how the selection of the 'New 7 Wonders of Nature' was repeatedly reported, and whose voice was emphasized on which perspective in regional daily newspapers. This is a subject that received the attention of the media with the tag of 'fraud on a national scale'. The results of this study showed that there was no difference among newspapers in all frames excluding the frame of public confidence in relation to the N7W Foundation. Furthermore, after examining the change before and after six media companies' conclusion of MOUs, a significant difference was discovered between newspapers concerning the frame of public confidence pertaining to the N7W Foundation. However, no significant difference was discovered in all frames after the MOUs were concluded. The tone of the press mostly displayed a positive or supporting perspective, and almost no negative or critical reports were published. Second, 68.0% of all the articles displayed use direct quotes. The speakers of direct quotes were mostly from official organizations that initiated the selection event for the 'New 7 Wonders of Nature', and almost no civilians or representatives from civil social groups were quoted. On the other hand, direct quotes of anonymous sources were used rather frequently, and most of these sources were confirmed to be official sources and related parties that initiated the selection event for the 'New 7 Wonders of Nature'. As a result, regional daily newspapers displayed support and advocated for the voices of the entities that initiated the selection event for the 'New 7 Wonders of Nature', including the district government, by emphasizing and repeating their perspectives in the newspaper coverage.

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A Study on the Characteristics and Direction of Spatial Composition of Shared Culture in European City Square (유럽 도시 광장에서 나타나는 공유문화기반의 공간적 구성 특성 및 방향 연구)

  • Hwang, Mee-Young
    • Korean Institute of Interior Design Journal
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    • v.26 no.4
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    • pp.75-83
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    • 2017
  • The cultural tendency based on sharing and cooperation, which has recently been a hot issue, accelerates throughout the world. This study began with a perception that a sharing culture is inherent in urban public spaces. This study aims to conduct a theoretical study of the sharing culture and to analyze the characteristics of the design composition of public spaces. This study selected squares in 16 European cities as cases for analysis. The results are summarized as follows:1)To analyze the design characteristics of public spaces in which a sharing culture is inherent, this study drew the shape and type of planes and sharing elements such as accessibility, symbolism and activity with the squares in the cases. 2)The shape of planes in the squares in the cases has been formed in close relations with the historic meaning and events of the area and the process of the construction of buildings surrounding the square. The squares in the cases were classified into seven plane types, and these squares have developmentally contributed to the formation of a sharing culture as a place for free participation and communication concerning social issues. 3)In the squares in the cases, the weight of road-centered access appears high, and in terms of the construction of human-friendly / environment-friendly infrastructure in the city or judging from the trend of the recent increase of pedestrian-centered plans for public space, it is judged that approaches with a high utilization rate of sidewalk or public transportation would be desirable. 4)Symbolic elements of the square become a device by which citizens can share the historic symbolism, along with artistic inspiration. In addition, by serving as an observatory from which people can take a view of the landscape of the city, it allows visual sharing of the entire city as well as the square. 5)A square is common pool resources in the community, and it is necessary to vitalize that in a direction of increasing the possibility of sharing, through the characteristics and methods of the composition of public design.

A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome (지질자원기술 연구개발성과에 대한 홍보 전략 및 방안 연구)

  • Kim, Chan-Souk;Kim, Seong-Yong;Lee, Jae-Rock
    • Economic and Environmental Geology
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    • v.40 no.6
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    • pp.797-804
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    • 2007
  • This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of "the year of earth science" on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.

An Analysis of Messages Produced by Participants in the Agenda Setting Process during a Government's Crisis Situation: Focusing on the Ministry of Drug and Food Safety's Response to Paraben Toothpaste Issue (정부의 위기 상황에서 의제설정과정 참여자들의 메시지 분석: 파라벤 치약 논란과 정부의 대응을 중심으로)

  • Lee, Mina;Hong, Ju-Hyun
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.460-476
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    • 2015
  • The purpose of this study is to provide practical implications on government crisis management strategies and on the use of SNS in crisis management. Specifically, this study analyzed Ministry of Drug and Food Safety's responses to paraben toothpaste issue, media coverage of paraben toothpaste issue, and public responses to paraben toothpaste issue. Through textual analysis and the network analysis of 45 news articles and 645 tweets, this study found that Ministry used one-way communication strategy and mostly negative issues regarding Ministry's crisis response strategies were diffused via the media and Twitter. This study was meaningful in that it highlighted the importance of media relations and use of SNS in crisis management. The findings of this study provide useful implications for government officials and PR practitioners in their crisis management and communication strategy.

An analysis on Television news frame on irregularities at private schools (사학비리에 대한 텔레비전 뉴스 프레임 분석)

  • Lee, Seohyoen;Choi, Jinbong
    • Korean journal of communication and information
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    • v.80
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    • pp.224-253
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    • 2016
  • In this study, we analyzed the television news frames related to private school irregularities. Television broadcasting stations have not dealt with underlying problems of private school irregularities, but their reporting have been focused more on stating the situations. While Public announcing frame, Interference and solutions frame, Moral hazard frame and Protests and strikes frame have been applied in reporting, Autonomy highlighted frame and Publicity highlighted frame which are fundamental to the existence of private schools hardly appeared. In particular, the adhesion between private schools and political power has been continuously pointed out to be a cause of raising problems, whereas articles with such perspectives were hard to find. As a result, television broadcasting stations are required to change the way in reporting of private school irregularities in order for a lively discussion about them as the social agenda.

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A Survey of Medical Students' Social Participation and Direction in Medical Education (사회참여에 관한 의과대학생의 인식 조사와 의학교육의 방향)

  • Lee, Song I;Chang, Dong-ho;Park, So Youn;Yoon, Tai Young;Kwon, Oh Young
    • Korean Medical Education Review
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    • v.20 no.2
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    • pp.103-111
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    • 2018
  • In the ever-changing medical environment, the social participation of medical doctors is becoming more necessary. Currently, there is not enough participation or action by doctors within our society due to reasons such as a lack of educational curriculum in this area. This study aimed to investigate medical students' opinions and attitudes about social participation and action. A total of 438 medical students were surveyed about their attitudes toward doctors' relations with the public, social participation, social action, and medical education for social participation or action. Regarding doctors' relations with the public, participants responded that the government (73.5%) and the media (82.0%) were causing social distrust of doctors, and more than 70% of the respondents answered that doctors were passive when it comes to social participation. When asked about social participation and social action, 76.7% of the students surveyed had experienced social participation, and 28.3% had experienced taking social action. A total of 73.4% of the students answered that medical education needs to be changed, and it is necessary to introduce subjects such as sociology and law to improve social participation and action. The results are significant in that they show medical students' thoughts on social participation and social action as doctors in the Fourth Industrial Revolution. We believe that a change of medical curriculum to promote active and collaborative social participation by doctors is necessary.

The effects of manufacturing and sales companies and manufacturing companies' reputation and product types on the perceived product quality: focusing on cosmetic products (제조판매원과 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향: 화장품을 중심으로)

  • Lee, Suhaeng;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.71-81
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    • 2020
  • This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies' reputation and product types to the customers on the perceived product quality. For this study purpose, the experiments were conducted targeting 8 groups using 2 × 2 × 2 factor design. Regarding the study results, first, the manufacturing and sales companies and manufacturing companies with higher reputation showed higher perceived product quality than the companies with lower reputation. Second, the reputation of manufacturing and sales companies and manufacturing companies was identified to have interactive effects on perceived product quality. Third, manufacturing and sales companies and product types have interactive effects on perceived product quality. Finally, manufacturing companies and product types have interactive effects on perceived product quality. This study results can provide valuable information for product manufacturing for manufacturing companies and marketing strategy planning for manufacturing and sales companies.

Research on Factors that Influence Interorganizational Relations of Job Center Consultants (고용지원센터 상담직원의 조직연계 활동에 영향을 미치는 요인에 관한 연구)

  • Shim, Sun-Kyung
    • Korean Journal of Social Welfare
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    • v.61 no.1
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    • pp.239-262
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    • 2009
  • The purpose of this dissertation is to positively analyze the characteristics of job center consultants' interorganizational relations and factors that influence this linkage in order to better understand the employment service of South Korea. The material utilized for analysis was collected by surveying consultants and managers of 38 job centers and 364 middle managers while applying the method of hierarchical regression. The following is the summary of the research results. First, there is a difference in the influence factor between the number of consultant's organization linkage and frequency of contact. As seen from this result, if the number of organizations a consultant links is affected by the organization's objective working conditions such as the organization structure, position, and primary responsibilities, then the frequency of contact which indicates intimacy by frequent contact depends on the professional ability of the person in charge rather than objective conditions. Second, the analysis result of influence factors according to the type of organization also displayed different influence factors based on the type. Public organizations and economics related organizations are existent in all areas in the form of municipal offices, public corporation, the Chamber of Commerce and Industry, and labor organizations. Therefore, rather than the personal ability of the person in charge or the influence of other work environments, information of the organization and the actual activities of the head are more influential. On the other hand, private organizations embrace service organizations, employment target related organizations, corporations; they are differentially distributed, which is why they are more influential in organizational reform, decentralization, communication, and the professional ability of the person in charge is significantly influential.

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Study on Synchronous Online Learning through In-depth Interview with College Students - Centering Around Advertising and Public Relations Courses (심층 인터뷰를 통한 대학생들의 실시간 온라인 수업 만족도 연구 - 광고홍보 관련 이론 및 실습 수업을 중심으로)

  • Um, Namhyun
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.57-67
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    • 2021
  • This study explores what factors influence college students' synchronous online learning satisfaction and what advantages and disadvantages exist when it comes to taking synchronous online learning courses. In-depth interview results suggest that advantages of synchronous online learning are convenience (no need for travel, no limitation for study place), saving money, and no worry for contracting Corona 19. However, disadvantages of synchronous online learning are instability of online learning system, lack of interaction between learners and educators, difficulty of instant communication, low education quality, and unfairness of exams. This study found that college students taking synchronous online course think that synchronous online learning is more appropriate for theory-based course than practice-based courses in that theory-based courses are lecture-oriented while practice-based courses require interactivity between learners and educators. This study provides educators a baseline understanding on how college students think over synchronous online learning and how to enhance students' satisfaction with synchronous online learning.

Content Analysis of Social Media Influencer Research in Korea (한국 소셜 미디어 인플루언서 연구의 내용분석)

  • Choi, Yun-Woo;Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.163-170
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    • 2022
  • The purpose of this study is to examine the research trend on social media influencers in Korea. To this end, a total of 178 papers on social media influencers were analyzed from 2009 to 2021 among the academic papers registered in the Korean Academic Citation Index. As a result, the early social media influencer research, which was limited to only a few fields such as fashion, beauty, and communication, has expanded to various ones as time passed and achieved quantitative growth. The proportion of empirical studies has been on the rise in recent years, and studies that applied qualitative research methodologies have shown a tendency to decrease. The proportion of research focusing on specific media platforms and influencer types gets lower, although both the characteristics of social media platforms and the attitudes of each influencer are very diverse. This study has academic significance in that it is the first empirical study to investigate the current status of the social media influencer research in Korea.