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A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome  

Kim, Chan-Souk (Cheongju University)
Kim, Seong-Yong (Korea Institute of Geoscience and Mineral Resources (KIGAM))
Lee, Jae-Rock (Cheongju University)
Publication Information
Economic and Environmental Geology / v.40, no.6, 2007 , pp. 797-804 More about this Journal
Abstract
This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of "the year of earth science" on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.
Keywords
PR; Outcome; Geo-technology; PR program by stage; SMTCR;
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