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http://dx.doi.org/10.14400/JDC.2020.18.3.071

The effects of manufacturing and sales companies and manufacturing companies' reputation and product types on the perceived product quality: focusing on cosmetic products  

Lee, Suhaeng (School of Advertising & Public Relations, The Hongik University)
Youm, Dongsup (Dept. of Advertising & Public Relations & Communication, The Mokwon University)
Publication Information
Journal of Digital Convergence / v.18, no.3, 2020 , pp. 71-81 More about this Journal
Abstract
This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies' reputation and product types to the customers on the perceived product quality. For this study purpose, the experiments were conducted targeting 8 groups using 2 × 2 × 2 factor design. Regarding the study results, first, the manufacturing and sales companies and manufacturing companies with higher reputation showed higher perceived product quality than the companies with lower reputation. Second, the reputation of manufacturing and sales companies and manufacturing companies was identified to have interactive effects on perceived product quality. Third, manufacturing and sales companies and product types have interactive effects on perceived product quality. Finally, manufacturing companies and product types have interactive effects on perceived product quality. This study results can provide valuable information for product manufacturing for manufacturing companies and marketing strategy planning for manufacturing and sales companies.
Keywords
Cosmetics; Manufacturing and sales companies' reputation; Manufacturing companies' reputation; Product type; Perceived product quality;
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