• Title/Summary/Keyword: Platform Use

Search Result 1,878, Processing Time 0.031 seconds

A Study on the Factors Influencing the Satisfaction and Continued Use Intention of the Subscription Economy Service: Focusing on Use Motivations, Platform & Service Characteristics (구독경제 서비스 만족과 지속사용의도에 영향을 미치는 요인 연구: 이용동기와 플랫폼, 서비스 특성요인을 중심으로)

  • Minjung Kim;Tae-eun Kim
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.5
    • /
    • pp.535-542
    • /
    • 2023
  • This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

AStudy of Potential CustomerUsage Intentfor in-Vehicle Apps and App Markettype (차량용 앱 및 앱 마켓 유형에 대한 잠재고객의 사용의도 분석 연구: 스마트폰과의 상호 운용성의 중요성)

  • Hong, Joo Hey;Lee, Chang Hoon;Park, Kyu Hong
    • The Journal of Information Systems
    • /
    • v.32 no.3
    • /
    • pp.225-251
    • /
    • 2023
  • Purpose The purpose of this study is to examine the future direction of in-vehicle app development and service, the relationship between potential customers' intention to use and the factors that affect it was explored. It was also checked whether the two types of app development platform and the experience of the existing smartphone app platform had a moderating effect on these relationships. Design/methodology/approach Data was gathered through surveys, collecting responses from 904 potential consumers of vehicle app services in Korea. Structural equation modeling was utilized to analyze the data. Findings According to the empirical analysis result, it was found that potential customers considered enjoyment as the most important benefit factor in in-vehicle app service, and the most important external factor affecting enjoyment was functional compatibility with smartphone. The type of vehicle app development platform did not have a meaningful moderating effect on the factor relationship, whereas the smartphone app platform experience showed a meaningful moderating effect on the relationship between factors. It was analyzed that the risk of app performance, personal information privacy, and driving safety data did not have a negative effect on the intention to use the vehicle app service.

Economic Perspectives on Online Platforms: Scenario-based Case Studies (플랫폼 서비스 가치와 수수료에 대한 경제적 고찰)

  • Kyeonghan Bae;YeonSu Park;JungWon Park;Jiyoung Alex Kim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.18 no.6
    • /
    • pp.117-132
    • /
    • 2023
  • With the recent spread of COVID-19, the size of the online shopping market continues to increase, and various online platforms are appearing in the market, and many small and medium businesses are entering the platform. As the recent increase in the use of the platform by small andmedium businesses as raised the issue of appropriate platform fees, the need for social discussions on the use of the platform and fees is raised. Currently, most discussions regarding fees primarily focus on specific cases from a negative perspective, and discussions that comprehensively consider the platform's utilization value and fees are insufficient. Therefore, this study aims to systematically and comprehensively understand platform fees by considering the value of using platform services and commission costs together. To achieve this, the economic value of each platform service was estimated and analyzed in detail. It selected two industries that are actively using online platforms, delivery services and e-commerce, and paid attention to changes in expected profits generated by sellers using platform services, and compared and analyzed expected profits based on estimated sales and costs for each scenario, such as whether sellers entered the platform and whether they used the service. As a result of the study, our results that entering the platform and using the platform service enable sales increase and cost reduction, which have a positive effect on the seller's expected profit. Through this study, we intend to understand platform fees from the perspective of user fees for platform service use and value acquisition, and based on this, estimate the economic value of platform services and fees to expand the value and cost of using platform services to a comprehensive and systematic discussion.

  • PDF

Research on the Influence of Interaction Factors of mobile Phone Dance Live Broadcast on User's Intention of Use -Centered on Perceived Usefulness and Perceived Accessibility

  • Wu, Nuowa
    • Journal of the Korea Society of Computer and Information
    • /
    • v.24 no.8
    • /
    • pp.51-58
    • /
    • 2019
  • In this paper, we propose to characteristics of mobile phone dance live broadcast platform and the second-generation technology acceptance model TAM2, this paper established the user acceptance model of mobile phone dance live broadcast platform, aiming to study the influencing factors of users' acceptance on mobile phone dance live broadcast platform. Based on the empirical analysis of user survey, the model is validated, and the relationship between variables in the model is clarified. It is also confirmed that human-computer interaction, scene interaction, relationship interaction and other factors will affect the user's acceptance on mobile phone dance live broadcast platform. At the same time, based on the relationship among variables obtained in the research, this paper tries to analyze how the variables affect each other based on the actual practice of mobile phone dance live broadcast platform. In addition, the video design strategy and marketing strategy for further development of mobile phone dance live broadcast platform are given to help the platform and dance creators to carry out better promotion on the mobile side. In the end, this paper summarizes the shortcomings of this study and points out further research directions in the future, providing a reference for researchers in the field of mobile phone dance live broadcast platform acceptance.

Development of Bioinformatics Capacity in Support of the KOICA-UPLB-IRRI Agricultural Genomics Research Center

  • Ramil P. Mauleon;Lord Hendrix Barboza;Frances Nikki Borja;Dmytro Chebotarov;Jeffrey Detras;Venice Juanillas;Riza Pasco;Kenneth L. McNally
    • Proceedings of the Korean Society of Crop Science Conference
    • /
    • 2022.10a
    • /
    • pp.34-34
    • /
    • 2022
  • Capacity building for bioinformatics could be achieved with the systematic training of research staff and higher degree students in the current best practices for analysis of data from 'omic-type experiments. It is anticipated that the KOICA-University of the Philippines Los Baños - International Rice Research Insitute Agricultural Genomics Research Center activities will focus on the use of next generation sequencing technology for genome sequencing and annotation, genome variant discovery for use in GWAS and QTL mapping, and transcriptome analysis of organisms important to agriculture and food security. Such activities require that researchers have high levels of knowledge and skills in bioinformatics in order to gain insights from the results of the experiments performed. In this talk the bioinformatic tools/solutions and online training materials already available will be presented, as well the upcoming resources under development in support of the project.

  • PDF

A Design for URC Robot S/W Platform (URC 로봇 소프트웨어 플랫폼 설계)

  • Im, Sung-Ho;Kwon, Kee-Koo;Lim, Dong-Sun;Kim, Sung-Jung
    • Proceedings of the KIEE Conference
    • /
    • 2005.10b
    • /
    • pp.252-254
    • /
    • 2005
  • In this paper, we present a design for URC (Ubiquitous Robotics Companion) robot S/W platform. The URC robot S/W platform is based on the Qplus/Esto which is developing in ETRI and applied for URC robot reference S/W platform that we use it in case of many different robots with same interface. We expect the platform to save the developing time, to improve the compatibility and to reuse the developed contents.

  • PDF

The Effect of Mobile Foodservice Platform Service Characteristics on Ease of Use, Usefulness and Reuse Intention (모바일 외식 플랫폼서비스특성이 사용용이성과 유용성 및 재사용의도에 미치는 영향)

  • Jeon, Jang Chul
    • The Journal of the Convergence on Culture Technology
    • /
    • v.5 no.2
    • /
    • pp.31-37
    • /
    • 2019
  • This study examined the sub - dimensions of mobile food platform service characteristics and verified how they affect the usability, usability and re - use intention. The data collection is from February 11, 2019 to February 28, 2019. The researcher visited the food service company and presented the questionnaire by direct interview. The results of the analysis are summarized as follows. First, the ubiquitous connectivity and interactivity of the mobile eater platform service have a significant effect on ease of use, but the situational awareness has no significant effect. Second, ubiquitous connectivity, situational awareness, and interactivity have a significant effect on usability, and ease of use has a significant effect on usability. Third, ubiquitous connectivity has a significant effect on re - use intention, and situational awareness and interactivity have a significant effect on re - use intention. Fourth, ease of use has no significant effect on re-use intention, but usefulness has a significant effect on re-use intention.

Development of Contents Platform for Bus Tour Service based on the bus stop (버스관광 서비스 제공을 위한 버스정류소 기반 콘텐츠 플랫폼 개발)

  • Kim, Min-Kyo;Kim, Sang-Hoon
    • Journal of Digital Contents Society
    • /
    • v.19 no.6
    • /
    • pp.1091-1096
    • /
    • 2018
  • The purpose of this paper is to provide a convenient platform for bus users and a platform to provide tourist services suitable for bus tourism as integrated services. Recently, the number of FIT tourists for recreational purposes using public transportation is increasing as the bus use environment is improved. Accordingly, we need a tourist platform that meets the needs of tourists. In particular, a bus information providing algorithm is implemented using a bus information public API to more conveniently use the bus information providing system, and a user use behavior data collection module and a data mining module To develop a contents platform based on a bus stop for bus tourism services to FIT tourists using public transportation.

Relationship between Supply Chain Orientation, Smart Logistics Platform Utilization, Logistics Service Network and Foreign Market Performance (공급사슬지향성과 스마트물류플랫폼을 활용한 물류서비스 네트워크와 해외시장 성과 관계에 관한 연구)

  • Park, Young-Tae;Kim, Dong-Yoon;Cho, Yeon-Sung
    • Journal of Korea Port Economic Association
    • /
    • v.38 no.1
    • /
    • pp.87-100
    • /
    • 2022
  • This study analyzed overseas market performance factors, focusing on the use of smart logistics platforms by companies entering overseas markets. Research design, data, methodology : Nine hypotheses were established among four potential variables, including the use of a smart logistics platform. An empirical analysis was carried out targeting 175 companies entering the overseas market, and hypothesis testing was performed using a structural equation model. As a result of the analysis, it was possible to confirm the mediating effect of the use of the smart logistics platform, and the effect of the supply chain orientation and the logistics service network was confirmed. In this study, it was confirmed that the use of a smart logistics platform mediates the effect of supply chain orientation on the logistics service network. In this regard, it was pointed out that it is necessary to increase the ability to utilize the smart logistics platform.

Feasibility analysis of RPSD(Rope type Platform Safe Door) on the simulation (시뮬레이션을 통한 로프타입 상하개폐식 승강장 안전문 적용성 검토)

  • Kang, Hee-Chan;Kim, Hyun;Chung, Younshik
    • The Journal of The Korea Institute of Intelligent Transport Systems
    • /
    • v.12 no.2
    • /
    • pp.22-29
    • /
    • 2013
  • The platform safety door is difficult to install in platform because the doors of railway vehicles and existing Passenger Safety doors should be alined. To be able to solve this problem, we propose the use of Rope Type Platform Safe Door (RPSD) which is a vertically retractable platform that is designed to close from top to bottom. This platform has installed safety gate pillars at intervals of 20-40 m which accommodates different types of train regardless of train length, gate opening and location. In this paper, we reviewed the application of existing PSD and RPSD in various train stops in Seoul Gyeongbu Line platform. The results of the review showed that the existing PSD may cause problem in construction, safety and cost efficiency. The use of RPSD however shows that minimal problems will be encountered.