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http://dx.doi.org/10.17703/JCCT.2019.5.2.31

The Effect of Mobile Foodservice Platform Service Characteristics on Ease of Use, Usefulness and Reuse Intention  

Jeon, Jang Chul (Dept. of Foodservice & Culinary Management Graduate School Kyonggi University)
Publication Information
The Journal of the Convergence on Culture Technology / v.5, no.2, 2019 , pp. 31-37 More about this Journal
Abstract
This study examined the sub - dimensions of mobile food platform service characteristics and verified how they affect the usability, usability and re - use intention. The data collection is from February 11, 2019 to February 28, 2019. The researcher visited the food service company and presented the questionnaire by direct interview. The results of the analysis are summarized as follows. First, the ubiquitous connectivity and interactivity of the mobile eater platform service have a significant effect on ease of use, but the situational awareness has no significant effect. Second, ubiquitous connectivity, situational awareness, and interactivity have a significant effect on usability, and ease of use has a significant effect on usability. Third, ubiquitous connectivity has a significant effect on re - use intention, and situational awareness and interactivity have a significant effect on re - use intention. Fourth, ease of use has no significant effect on re-use intention, but usefulness has a significant effect on re-use intention.
Keywords
Mobile Foodservice Platform Service; Ease of Use; Usefulness; Reuse Intention;
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