• Knowledge Management Research
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• v.19 no.3
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• pp.31-46
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• 2018

Despite the organizational benefits of knowledge sharing among employees, many workers are reluctant to share their knowledge with their colleagues. Most organizations have taken a lot of actions to facilitate knowledge sharing among employees, including developing reward systems, enhancing social networks and interpersonal relationships and crafting organizational cultures that support knowledge sharing. To date, however, earlier studies have demonstrated that knowledge doesn't flow easily when an organization makes a concerted effort to facilitate knowledge sharing. The issue whether or not employees are motivated to share their knowledge with others is definitely the main concern in knowledge sharing. The purpose of this study is to explore the conditions under which employees are inclined to share knowledge with other members. Specifically, we examine the effect of knowledge self-efficacy on knowledge sharing intention. In addition, we attempt to investigate medicating effects of personal outcome expectation and performance-related outcome expectation on the relationship between knowledge self-efficacy and knowledge sharing intention. To test the proposed hypotheses in our study, we collected data via a survey with a sample of 210 employees in 23 firms in Korea. The major findings of the empirical research are as follows: 1) knowledge self-efficacy was positively related with knowledge sharing intention. 2) personal outcome expectation has turned out to have a mediation effect on the relationship between knowledge self-efficacy and knowledge sharing intention. 3) performance-related outcome expectation also mediates the relationship between knowledge self-efficacy and knowledge sharing intention That is, this result indicates that knowledge self-efficacy has indirect effect on knowledge sharing intention through personal outcome expectation and performance-related outcome expectation. Based on these findings, implications of the research findings and recommendation for future research are discussed.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.319-333
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• 2017

This study is aimed at investigating the factors that influence the profits of Internet personal broadcasting to improve unstable benefit structure. 50 viewers of game broadcasting that includes most of internet personal broadcasting's personalities are surveyed, who are watching the broadcasting everyday more than an hour and backing to a broadcast conductor. For investigating Benefit Structure Analysis of Internet Personal Broadcasting, independent variables are composed of Social viewing experience, Parasocial relationship, and Information seeking motive and mediator is composed of viewing satisfaction that influences dependent variable, purchase intention. As a result the study founds that only two independent variables(Parasocial relationship, Information seeking motive) affect to mediator and viewing satisfaction affected to dependent variable.

• Knowledge Management Research
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• v.7 no.2
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• pp.97-122
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• 2006

The purpose of this study is to investigate the relationships between knowledge sharing antecedents and knowledge sharing intention in a financial institute and knowledge sharing behavior, knowledge sharing behavior and knowledge sharing performance. This paper first reviews the influencing factors of knowledge sharing and presents the research framework on knowledge sharing with categorized four factors such as structural factors, relational factors, personal and task characteristics. Based on a research framework, survey analysis was conducted with financial institution members. This paper examined the relationship between antecedents of knowledge sharing and knowledge sharing intention, knowledge sharing intention and knowledge sharing behavior. Also it analyzed the relationship between knowledge sharing behavior and the knowledge sharing performance. As a result, the paper suggested that the knowledge sharing intention consist of two dimensions. The first is voluntary knowledge sharing intention. The second is solicited knowledge sharing intention. The former has a significant positive relationship with the innovativeness, communication, personal creative propensity and perception of the knowledge sharing. The later has a significant positive relationship with the task interdependence but has a significant negative relationship with the knowledge sharing evaluation system. Knowledge sharing intention has a significant positive relationship with the knowledge sharing behavior. Also knowledge sharing behavior has a significant positive relationship with the knowledge sharing performance. Finally, the implications and limitations of the study are discussed.

• Journal of Engineering Education Research
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• v.20 no.4
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• pp.51-60
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• 2017

The purpose of this research is to analyze the educational experiences of competent engineering students and finding the reason why they invest their time and efforts engaging in school activities. Five students with high GPA, high K-CESA scores and successful employment or entrance test scores, participated in the survey and the interview. In checking their responses, their activities' records were gathered from school DB. According to the modified framework based on the personal investment theory, the interviews, survey and DB records were analyzed on the sense of self, the social cultural environment, and pattern of behaviors in schools. The competent engineering students are able to manage themselves, in maintaining a good relationship with the collegiate, and in having high self-efficiency. They also tend to put effort into their studies and participate in inbound and outbound school activities. At the last part, freshmen foundation, relationship within college, students' activity related future career, economic stability during studies are suggested for supporting students in universities.

• International Commerce and Information Review
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• v.10 no.2
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• pp.211-232
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• 2008

This research intends to explore two questions: 1) how the service qualities of trade exhibitions affect the participant's satisfaction, and 2) how participation motivation moderates the relationship's between the service quality and satisfaction. For this purpose, the service qualities were measured with respect to three components: 1) core services, 2) physical environments, and 3) personal services of trade exhibitions. The results showed that the core services had largest impact on the participant's satisfaction among three components. The influence of the personal services was next strong, and the impact of the physical environment was weakest. Participation motivation was shown to moderate the effects of core services and personal services on satisfaction, but its moderating impact on the relationship between physical environments and satisfaction was not observed.

• Journal of information and communication convergence engineering
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• v.21 no.2
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• pp.174-184
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• 2023

In this study, the structural relationship among risk factors, safety motivation, and safety behavior perceived by telecommunications workers was empirically verified. A survey was conducted on field workers at S telecommunications companies in Korea, and the following major results were obtained. First, among the risk factors perceived by telecommunications workers, personal, cultural, and institutional factors were found to have significant positive effects on workers' safety motivation. Second, workers' safety motivation had a significant positive effect on safety behavior. Third, among the risk factors of telecommunications companies, personal, cultural, and institutional factors did not significantly affect workers' safety behavior. Fourth, all risk-causing factors perceived by workers, such as personal, cultural, and institutional factors, indirectly affected safety behavior through safety motivation. This study presents the importance of perceiving risk factors in the workplace to prevent and alleviate industrial accidents by examining the effects of riskcausing factors perceived by carrier workers on safety motivation and behavior.

• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.194-206
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• 2017

This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

• Journal of Fashion Business
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• v.18 no.1
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• pp.37-49
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• 2014

By investigating structural relationships between personal image and self-efficacy, this experimental study purposes to suggest a direction and the meaning of effective education on personal image. Based on scholars' studies on personal image and self-efficacy, this study extracts a revised questionnaire on personal image. The experimental study proved the relationship between the variables of personal image and self-efficacy by using personal image questionnaires which are extracted from the literature study. For this purpose, we have conducted a questionnaire survey including 234 students from women's university in Seoul. The results of this study are as follows. First, for cognitions on personal image, which are components of the internal image, both the visual image and social image impacting on self-efficacy have a significant efficacy in the self-regulation factor. Second, the satisfaction rates of the components for personal image impacting all the factors of self-efficacy showed a significant effect. Third, the significant results are being obtained from the analysis of differences in self-efficacy according to the levels of satisfaction rates on internal image and social image, which are expected to have effects on the self-efficacy between the groups for all factors. However, according to the analysis of differences in self-efficacy in relation to the levels of satisfaction for visual images, only the self-confidence factor in the self-efficacy is different between the groups.

• The Journal of Information Systems
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• v.19 no.3
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• pp.209-236
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• 2010

Recently, utilization of mobile Internet services is rapidly increasing. To properly accelerate the vitalization of mobile Internet usage, we have to know exactly about the factors affecting potential users' value recognition and intention to use. Technology acceptance model (TAM) is one of the most powerful reference framework for the individual user's adoption of IT innovations. This research borrowed core concept of TAM, and tried to explain users' intention to use mobile Internet by understanding the direct and indirect effects of subjective norm and perceived usefulness. To increase the explanatory power of the model, this paper introduced personal innovativeness as a key moderator variable. The research findings include; i) subjective norm has strong positive influence on perceived usefulness and intention to use, ii) perceived usefulness has positive influence on intention to use, iii) the influence of subject norm is greater than that of perceived usefulness, iv) positive influence of subjective norm on the perceived usefulness and intention to use are significantly stronger in the case of low personal innovativeness sub-group than the case of high personal innovativeness sub-group, and v) high personal innovativeness sub-group have shown strongly positive influence of perceived usefulness on the intention to use while there is no such significant relationship in the case of low personal innovativeness sub-group. Based on these findings, this paper proposed several guidelines to increase the adoption and the usage of mobile Internet; i) word-of-mouth is extremely important, ii) to form a good word-of-mouth, it will be very important to make early adopters and heavy users have positive direct experiences of using mobile Internet.

• Journal of dental hygiene science
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• v.18 no.1
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• pp.32-41
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• 2018

This study investigated the relationship between the organizational culture, organizational support, organizational health, personal health, and quality of work life of dental hygienists and analyzed the factors affecting the quality of work life in order to identify ways to improve their quality of work life. A total of 320 dental hygienists completed a self-administered survey; after excluding data from 21 respondents, 299 responses were included in the analysis. Frequency analyses, t-tests, one-way analysis of variation (ANOVA), and correlation analyses were conducted. A path analysis was also conducted to confirm the causal relationships. The findings are as follows. First, there was a significant difference in several general characteristics of the organizational culture including years in the current job and the number of dental hygienists; organizational support including age and the number of dental hygienists; organizational health including years in the current job and annual salary; and personal health including annual salary. Second, the quality of work life showed a positive correlation with organizational culture, organizational support, personal health, and organizational health in that order. Third, the results of path analysis revealed that organizational culture had a positive effect on organizational support; organizational support and personal health on organizational health; organizational support on personal health; and organizational support and organizational health on quality of work life. In addition, organizational support and organizational health had a direct effect on the quality of work life, while organizational culture, organizational support, and personal health had an indirect effect. These results indicated existence of a relationship among organizational culture, organizational support, organizational health, personal health, and quality of work life. It is necessary to identify ways to improve the quality of work life of dental hygienists.