• 복식문화연구
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• 제28권4호
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• pp.409-419
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• 2020

Building on Technology Readiness and Acceptance Model(TRAM), the study aimed to examine how technology readiness affects consumers' perceptions of ease of use, usefulness, and risk, which in turn predict their intention to use retail service robots. Specifically, the study proposed that technology readiness motivators (optimism and innovativeness) would influence perceived ease of use and usefulness, while technology readiness inhibitors (discomfort and insecurity) would affect perceived risk. The study further examined if the perception factors (ease of use, usefulness, and risk) contribute to intention to use retail service robots. A survey method was used with data collected from Korean consumers. The final sample size was 418. The data was analyzed using structural equation modeling. Findings of the study revealed that technology readiness motivators positively affected perceived ease of use and usefulness while innovativeness had no impact on usefulness. All the inhibitors increased perceived risk. Lastly, as hypothesized, perceptions of ease of use, usefulness, and risk predicted intention to use retail service robots. This study extended the retail technology literature by applying and validating TRAM to the context of consumer acceptance of retail service robots. The study further helped marketers and retailers by highlighting the importance of technology readiness in improving consumer perceptions and responses towards retail service robots.

• 한국초등과학교육학회지:초등과학교육
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• 제37권2호
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• pp.219-231
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• 2018

This study surveyed the elementary school teachers' use of visual representations and their perceptions of the functions of visual representations in the teaching of electricity unit. A total of 110 elementary teachers who have experiences in teaching electricity unit responded to online survey. The result showed firstly that most of the teachers use visual representations in their teaching and it is mostly limited to those presented in textbooks or images that they can get easily from internet search. Secondly, elementary teachers thought that they have high ability in using visual representations and low ability in understanding students' visual presentation ability. Thirdly, visual representations are more often preferred to be used as teacher-centered ways than student-centered ways for motivating students and conceptual understanding. However, in case of scientific inquiry, both teacher-centered and student-centered ways were equally preferred. Lastly, the teachers' perceptions of the functions of visual representations were categorized into 'teaching-instrumental function', 'learning-instrumental function', 'communicative-instrumental function' and 8 subcategories were found. The most frequent function was the 'information delivery function' in the 'teaching-instrumental function' category. Implications for teacher education and further studies were discussed.

• 가정과삶의질연구
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• 제26권4호
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• pp.1-11
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• 2008

This study investigated consumers' energy saving behavior and perceptions concerning the effectiveness of their energy saving behavior. A nation wide survey was conducted involving 2000 households in urban areas and the data from 1767 households were used for the analysis. excluding cases with incomplete responses. Descriptive analysis, factor analysis, and regression analysis were applied. The results were as follows. First, electricity saving behavior was classified into three categories: Thrift (reducing energy consumption), Purchase (buying energy saving appliances), and Control (checking the energy consumption). Second, consumers rated Thrift as the best way to save energy. Third, education, age, and household income were significantly related to energy saving behavior and perceptions on the effectiveness of energy saving behavior. Consumers using above average levels of electricity tended not to practice energy saving behavior and not to positively evaluate effectiveness of the energy saving behavior. Lastly, the implications for public policies to promote energy saving behavior are suggested.

• 한국지역사회생활과학회지
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• 제25권2호
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• pp.147-161
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• 2014

This study explores the factors influencing employees' use of family-friendly programs. Although recent years have witnessed an increasing number of family-friendly programs offered in the workplace, many studies have reported a lack of their actual use. This study considers various socio-demographic and workplace characteristics such as attitudes toward gender roles, and the perceptions of the work environment to better understand the reason behind this insufficient use. For this, data from the 2nd National Korean Family Survey in 2010 were employed. The results based on a total of 408 employees with diverse occupations indicate that among the four family-friendly programs evaluated(flexible working hours, child care, dependant care, and employee wellbeing), child care programs were most frequently provided by employers. In addition, the factors influencing employee participation in family-friendly programs were associated mainly with workplace characteristics or attitudes toward gender roles. The work environment including the employee's perceptions of how comfortable it is to accept assistance from family-friendly programs was also a key factor. Personal characteristics such as age and attitudes toward gender roles except for family needs had significant effects on employee participation in family-friendly programs. Future research should examine the effects of various environmental factors on employees' responses to family-friendly programs and investigate additional factors that can further enhance the effectiveness of such programs.

• 한국산학기술학회논문지
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• 제11권12호
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• pp.4742-4751
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• 2010

본 연구는 학교급식서비스의 활성화를 위한 로컬푸드의 사용 확대를 위해 우선적으로 로컬푸드에 대한 인식을 알아보기 위한 것이었다. 이를 위해서 로컬푸드의 개념이 한국에서 활용되면서 한국적인 정의와 한국에서의 로컬 푸드의 활용에 관해 전문가 인식조사를 실시하였다. 전문가 집단은 학교 급식관련 운영자 또는 로컬푸드 운영자, 소비자, 생산자 등으로 구성되었다. 따라서 본 연구 결과는 로컬푸드의 한국적인 정의와 도출하고, 로컬푸드에 대한 일반 소비자의 인식조사를 위한 기초자료를 제공할 수 있었다.

• 유통과학연구
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• 제17권11호
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• pp.63-72
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• 2019

Purpose: Black Friday is a globally used as a promotion event. A lot of South Korean retailers also have used it as their promotion concepts. But South Korean Consumers' response to Black Friday has never been investigated academically. This study examined Black Friday shopping of South Korean consumers, including experiences, perceptions, motives and shopping mechanism. Research design, data and methodology: To verify the purposes of this research, a survey was conducted with 462 participants. This study analyzed descriptive features of experiences, perceptions and motives and developed and tested the model of shopping mechanism. Results: South Korean consumers perceive Black Friday as one of the credible marketing tactics offering a big price discount. They have generally positive perceptions and shopping experiences toward Black Friday. The key motive of Black Friday shopping is for saving cost. In addition, for South Korean consumers, perceived deal value, perceived innovativeness, saving cost motive and fun motive are important antecedents of shopping on Black Friday, and attitude toward Black Friday plays a mediating role between antecedents and shopping behavior. Conclusions: The findings of this study provide practical and theoretical insight to understand the impact of Black Friday in South Korea.

• 산학경영연구
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• 제18권2호
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• pp.61-81
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• 2005

본 연구는 조직구성원 개인의 정치지각에 초점을 맞추어 조직내 정치행위에 대한 구성원의 인식이 직무태도와 어떠한 관련성을 갖고 있는지를 실증분석함으로써 조직정치 현상에 대한 이해의 폭을 넓히는데 목적을 두고 있다. 이를 위해 조직정치에 대한 선행연구들을 토대로 연구모델 및 가설을 도출하였으며, 전국 51개 육군 부대에 근무하는 초급간부 이상을 대상으로 실증분석을 하였다. 분석결과 구성원들의 조직내 정치행위에 대한 지각은 직무만족, 조직몰입, 조직시민행동에 부적(-)인 영향을 미치는 것으로 나타났다. 또한 상사에 대한 신뢰는 조직정치지각과 조직시민행동간의 관계에 있어서 조절효과가 있는 것으로 확인되었으며, 끝으로 본 연구의 시사점과 향후 연구방향을 제시하였다.

• 한국의류산업학회지
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• 제18권1호
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• pp.27-37
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• 2016

This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

• 복식문화연구
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• 제13권1호
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• pp.75-86
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• 2005

The objectives of this study were to investigate differences between image perceptions according to gender, place of residence, and fashion trend; and to examine how the image of preferred clothing was evaluated in each given area of fashion trend. Subjects were 386 schoolchildren (boys:196, girls:190) in Seoul, Daejeon, and Jinju, Korea. Based on a quasi-experiment study, a survey was conducted with a questionnaire providing different clothing images of fashion trend. Stimuli were 5 colored photo pictures of a girl wearing clothing according to fashion trend. The clothing used in the study met requirements of 2004 S/S trend of children's clothing. The high valued clothing sold in three target places were used. There was a significant difference in image perceptions between two sexes. Girls showed more positive attitude in image perceptions toward fashionable clothing in most areas than boys. Children from smaller towns evaluated the model clothing more fashionable. Schoolchildren preferred sporty clothing to the other fashionable clothing. In view of trend, romantic clothing normally viewed less dynamic were evaluated preferable clothing when children viewed the clothing active. Sports-wears were considered fashionable when they viewed the clothing neat and vigorous.

• 정보관리학회지
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• 제31권4호
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• pp.133-159
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• 2014

본 연구의 목적은 맞춤형 이용자교육을 시행하고 있는 국내 대학도서관의 맞춤형 이용자교육담당 사서들의 인식을 조사하는 것이다. 맞춤형 이용자교육을 제공해 본 경험이 있는 8명의 사서를 대상으로 일차적으로 심층면담하고, 그들의 응답과 문헌조사를 토대로 설문지를 개발하여 해당 교육을 제공해 본 전국 94개 대학도서관의 사서 94명을 대상으로 설문조사하였다. 연구결과, 응답자 대부분이 맞춤형 이용자교육에 대해 긍정적으로 인식하는 가운데, 교육 운영에서 교수진과의 협력을 가장 중요하다고 여기는 것으로 나타났다. 또 맞춤형 교육사서에게 필요한 것으로 석사학위나 주제지식보다 교육에 대한 의지나 봉사정신 등 태도적 측면을 더 중요한 것으로 인식하고 있었으며, 담당인력 부족을 교육 운영의 가장 큰 어려움으로 파악하고 있었다. 본 연구결과는 현장에서 맞춤형 이용자교육을 확대, 제공하는데 활용할 수 있을 것이다.