• Title/Summary/Keyword: Perception of Users

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An Analysis of Customer Preferences of Recommendation Techniques and Influencing Factors: A Comparative Study of Electronic Goods and Apparel Products (추천기법별 고객 선호도 및 영향요인에 대한 분석: 전자제품과 의류군에 대한 비교연구)

  • Park, Yoon-Joo
    • Information Systems Review
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    • v.18 no.2
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    • pp.59-77
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    • 2016
  • Although various recommendation techniques have been applied to the e-commerce market, few studies compare the intent to use these techniques from the customer's perspective. In this paper, we conduct a comparative analysis of customers' intention to use five recommendation techniques widely adapted by online shopping malls and focus on the differences in purchasing electronic goods and apparel products. The recommendation techniques are as follows: best-seller recommendation, merchandiser recommendation, content-based recommendation, collaborative filtering recommendation, and social recommendation. Additionally, we examine which factors influence customer intent to use the recommendation services. Data were collected through a survey administered to 220 e-commerce users with prior experience with recommendation services. Collected data were examined using analysis of variance and regression analysis. Results indicate statistically significant differences in customers' intention to use recommendation services according to the recommendation technique. In particular, the best-seller recommendation technique is preferred when purchasing electronic goods, whereas the content-based recommendation technique is preferred for apparel purchases. Factors such as personal characteristics and personality, purchasing tendency, as well as perception of the product or recommendation service affect a customer's intention to use a recommendation service. However, the influence of these factors varies depending on the recommendation technique. This study provides guidelines for companies to adopt appropriate recommendation techniques according to product categories and personal characteristics of customers.

A Study on the Librarians' Perception about the Future of Libraries in the era of the 4th Industrial Revolution (4차 산업혁명 시대 도서관의 미래상에 대한 사서 인식조사)

  • Park, Tae-Yeon;Gang, Ju-Yeon;Kim, Yong;Kim, Tae-Kyung;Oh, Hyo-Jung
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.1
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    • pp.203-229
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    • 2018
  • This study examined current status and futurity of libraries based on the survey of librarians awareness in the era of the $4^{th}$ Industrial Revolution and sought to find effective response strategies for future changes. For this purpose, this study reviewed research issues against the $4^{th}$ Industrial Revolution based on preceding researches in our library area and other fields. The awareness survey was conducted of librarians of several types including national libraries and public libraries. The results are as follows: First, librarians were interested in the $4^{th}$ Industrial Revolution, but they thought that new technologies are poorly adopted in their libraries. Second, librarians were most frequently using Desktop PCs, mobile phones, RFID tags, and QR codes for library services. Third, librarians were required intelligent-information services because of their effectiveness, but their libraries did not provide them for users. Fourth, librarians expected that the $4^{th}$ Industrial Revolution brings positive influences to libraries' future. On the other hands, they also concerned about their job losses. Fifth, librarians agreed with necessity of new technologies of the $4^{th}$ Industrial Revolution and they especially wanted educations and training related with technologies. Also, technical supports for online services and simply repeated works are required.

Optimal Path Searching for Efficient Migration of Mobile Agent (이동 에이전트의 효율적 이주를 위한 최적 경로 탐색)

  • Kim, Kwang-Jong;Ko, Hyun;Kim, Young-Ja;Lee, Yon-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.3
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    • pp.117-124
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    • 2006
  • In this paper, we propose the optimal migration path searching method including path adjustment and reassignment techniques for an efficient migration of mobile agent which has an autonomous ability for some task processing. In traditional agent system, if the various and large quantify of task processing were required from the users, it could be derive excessive network traffic and overload due to increasing the size of agent. And also, if an agent migrates from node to node according to routing schedules specified by the user at which the most of network traffic occurs, it could not actively cope with particular situations such as communication loss and node obstacles and required much cost for node traversal Therefore. this paper presents the migration method of agent which can try to adjust and reassign path to the destination automatically through the optimal path search using by network traffic perception in stead of the passive routing schedule by the user. An optimal migration path searching and adjustment methods ensure the migration reliability on distributed nodes and reduce the traversal task processing time of mobile agent by avoiding network traffic paths and node obstacles.

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User Perception about O2O Order·Delivery App Using Topic Modeling and Revised IPA (토픽 모델링과 수정된 IPA를 활용한 O2O 주문·배달 앱에 대한 사용자 인식 연구)

  • Yun, Haejung;An, Jaeyoung;Park, Sang Cheol
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.253-271
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    • 2021
  • Due to the spread of COVID-19, the use of O2O order·delivery applications are becoming very common. Unlike the past, where customers could choose the desired transaction method and channel, these days, where customers' choices are very limited, it is urgent to consider the concept of shadow labor which has been hindered by the convenience and the benefits of order·delivery app. To this end, in this study, the service quality factors perceived by users of O2O order·delivery app and their shadow work attributes were identified, and priorities according to their relative importance and satisfaction level were suggested. In order to fulfill research objectives, first, after collecting user reviews for an O2O order·delivery app, the subject words were derived using topic modeling. Research variables were selected by linking 11 keywords with the concepts of previous studies on service quality of mobile apps and those about shadow labor. Eight variables of usefulness, ease of use, stability, design quality, personalization, responsiveness, update, and presence were selected. Based on 32 measurement items from the variables, a revised IPA was conducted, and finally, 'keep', 'concentrate', 'low priority', or 'overkill' service quality factors are revealed.

An Exploratory Study for the Introduction of Standard Electronic Documents for Bonded Logistics Warehouse in Port Hinterland (항만배후단지 보세물류창고 표준전자문서 도입을 위한 탐색적 연구)

  • Chang, Su-Jin;Nam, Jung-Woo;Kim, Yul-Seong
    • Journal of Korea Port Economic Association
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    • v.39 no.3
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    • pp.1-19
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    • 2023
  • After being kept in bonded areas and bonded logistics warehouses, the level of information sharing and progress confirmation on the process until the cargo is released is insufficient, resulting in disputes and legal disputes related to unauthorized and illegal delivery of cargo. This study attempted to present the introduction of standard electronic documents as a way to solve problems such as delivery practices raised in the delivery of existing imported cargo and legal disputes related to unauthorized illegal delivery among import-related entities. The service provider who manages the bonded warehouse/logistics center in the hinterland of Busan New Port and the shipper service user who use the service were classified into two groups, and a survey was conducted to analyze the difference in perception between the two groups. As a result of the analysis, both groups judged that the introduction of standard electronic documents was necessary, and showed high expected effects in preventing and reducing erroneous shipments and preventing and improving unauthorized and illegal shipments. Discussions between related organizations, related parties, and subjects are needed first to introduce standard electronic documents of the entry and warehouse management system, and the actual participation of related entities such as service providers and service users will play a very important role in establishing the system.

A Study on the Tangible Interface Design System -With Emphasis on the Prototyping & Design Methods of Tangibles - (실체적 인터페이스 디자인 시스템에 관한 연구 - 텐저블즈의 설계 및 프로토타입 구현을 중심으로 -)

  • 최민영;임창영
    • Archives of design research
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    • v.17 no.2
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    • pp.5-14
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    • 2004
  • Introducing human capacities of control and sensation which have been overlooked into Human-Computer Interaction(HCI), Ubiquitous computing, Augmented Reality and others have been researched recently. New vision of HCI has embodied in Tangible User Interface(TUI). TUI allows users to grasp and manipulate bits with everyday physical object and architectural surface and also TUI enables user to be aware of background object at the periphery of human perception using ambient display media such of light, sound, airflow and water movement. Tangibles, physical object which constitutes TUI system, is the physical object embodied digital bit. Tangibles is not only input device but also the configuration of computing. To get feedback of computing result, user controls the system with Tangibles as action and the system represents reaction in response to User's action. User appreciates digital representation (sound, graphic information) and physical representation (form, size, location, direction etc.) for reaction. TUI's characters require the consideration about both user's action and system's reaction. Therefore we have to need the method to be concerned about physical object and interaction which can be combined with action, reaction and feedback.

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Exploring Users' Desired Emotion in Product Light Focusing on the Refrigerator (제품 조명에 기대하는 소구 감성 탐색: 냉장고 사례를 중심으로)

  • Jeong, Kyeong Ah;Suk, Hyeon-Jeong
    • Science of Emotion and Sensibility
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    • v.21 no.3
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    • pp.3-16
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    • 2018
  • Despite the substantial changes made in the product design field to adopt light as an essential design element, there has been little effort to define how customers respond emotionally to the light design of products. Therefore, it is necessary to analyze the emotional effect of light as a new design element. However, previous research focuses solely on deriving optimal lighting conditions to achieve particular emotional effects. Therefore, this paper investigates the customers' desired emotional effects of product's light design. We studied refrigerators that utilize light as the main design element of the product. We applied mixed methods by combining close-ended questions and open-ended question to efficiently derive the desired emotion. Participants were asked to choose the most favorable refrigerator image in each of the twelve image groups and indicate why they choose that image with the short-answer survey form. Approximately one thousand terms were collected, and those terms were classified into 29 groups using thesaurus relationships. The term groups were again classified into the four big emotion categories and labelled as "abstract quality," "light property," "space perception," and "visual comfort." Also, a model of the relationship between desired light style and light properties was proposed, since we observed the light properties related to three other categories. This study used mixed methods to identify the emotional value of a new design element. We suggest that the emotional categories derived and the proposed relationship model could be used to evaluate the product's light design.

Review on Artificial Intelligence Education for K-12 Students and Teachers (K-12 학생 및 교사를 위한 인공지능 교육에 대한 고찰)

  • Kim, Soohwan;Kim, Seonghun;Lee, Minjeong;Kim, Hyeoncheol
    • The Journal of Korean Association of Computer Education
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    • v.23 no.4
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    • pp.1-11
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    • 2020
  • The purpose of this study is to propose the direction of AI education in K-12 education through investigating and analyzing aspects of the purpose, content, and methods of AI education as the curriculum and teacher training factors. We collected and analyzed 9 papers as the primary literature and 11 domestic and foreign policy reports as the secondary literature. The collected literatures were analyzed by applying a descriptive reviews, and the implications were derived by analyzing the curriculum components and TPACK elements for multi-dimensional analysis. As a result of this study, AI education targets were divided into three steps: AI users, utilizer, and developers. In K-12 education, the user and utilizer stages are appropriate, and artificial intelligence literacy must be included for user education. Based on the current computing thinking ability and coding ability for utilizer education, the implication was derived that it is necessary to target the ability to create creative output by applying the functions of artificial intelligence. In addition to the pedagogical knowledge and the ability to use the platform, The teacher training is necessary because teachers need content knowledge such as problem-solving, reasoning, learning, perception, and some applied mathematics, cognitive / psychological / ethical of AI.

Design and Implementation of ifttt-based Smart Home Remote Controller for Intelligent Smart Home Service (지능적인 스마트홈 서비스를 위한 IFTTT기반의 스마트홈 리모컨 설계 및 구현)

  • Kim, Dong-min;Lim, Ji-yong;Oh, Am-suk
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.10a
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    • pp.72-75
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    • 2018
  • Internet of Things (IOT) technology is rapidly becoming a reality in many parts of our lives through various products and services. Currently, the perception of Internet services for things is becoming common, and the B2C (Business to Consumer) market is explosively increasing as consumers are increasingly willing to purchase Internet devices. In particular, the economic effects of the Internet based smart home sector are known to be very large, and global manufacturers are launching various consumer oriented products based on smart home services.However, current smart home service products are closed systems because they provide independent devices for each manufacturer and provide only specific devices and services linked to them. There is a need for an environment that can provide intelligent smart home service through linkage between objects or services, and a controller that can provide smart control is needed. Therefore, this paper proposes a smart home remote control that can control the Internet devices and services of objects. The proposed smart home remote control provides an environment in which users can directly rescue services through the IFTTT automated service platform, which is an independent platform for each manufacturer.

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Exploratory Research on the Success Factors of YouTube Music Cover Channel Based on the Post Acceptance Model(PAM) and Flow Theory (후기기술수용모형(PAM)과 플로우(Flow)이론을 기반으로 한 유튜브 커버음악 채널의 성공 요인에 대한 탐색적 연구)

  • Lee, Jin-Hyung;Chae, Myung-Sin;Jang, Jun-Geun
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.91-107
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    • 2020
  • The purpose of this study is to explore quantitatively the success factors of YouTube's music cover channel. Along the process, constructing and testing the measurement for music cover channel's characteristics. The research constructed the measurement items based on results of qualitative studies. To perform the purposes the study suggest a research model which integrated the Post Acceptance Model with five music cover channel's characteristics based on the recent case studies. The five characteristics were contents, video, creator, interactivity, and publicity. The characteristics were integrated with Post Acceptance Model. After testing reliability and validity the research model was revised then, the research hypothesis was tested. The research results show: first, it was found that the content characteristics did not meet the expected value of users. Second, among the five factors of channel characteristics presented in creator's characteristics have the largest effect on user's value perception Third, in the factor analysis process, the content factor and the video were loaded on the same factor thus integrated as one factor. Fourth, satisfaction and intention for continual usage were also loaded on the same factor thus integrated as one factor. The research results suggest that music cover channel operators need to enhance the creator's attraction, communication with user, and publicity in various ways.