• Title/Summary/Keyword: Online University

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A Study on the Effect of University Online Learning Platform Usability on Course Satisfaction (대학 비대면 강의 플랫폼 이용성이 강의 만족도에 미치는 영향에 관한 연구)

  • Hyun Soo Chae;Jee Yeon Lee
    • Journal of the Korean Society for Library and Information Science
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    • 제58권1호
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    • pp.225-254
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    • 2024
  • The study aims to understand undergraduates' and graduate students' perceptions and satisfaction with online learning platforms and to verify the relationship between usability factors and satisfaction with online courses. The literature review facilitated the summarization of major factors to be considered in the online learning platform development process and established the research model. The follow-up survey verified the perceptions of university constituents regarding the fulfillment of the university online learning platforms' user interface principles, platforms' usability, satisfaction with platforms, and satisfaction with online courses. Causal relationships between variables were tested and modeled by analyzing survey results. We also confirmed that the same model can be applied to different types of learners and various types of online learning methods. This study is significant in verifying that the fulfillment of the platforms' user interface design principles can affect satisfaction with online courses using the platforms based on learners' evaluation results. We expect that the research model proposed in this study can contribute to the improvement and development of online learning environments in the future.

University students' efficacy in real-time online class as alternative methodology due to Corona virus(COVID-19) events (코로나 바이러스(COVID-19) 사태로 인한 대체 방법으로서의 실시간 온라인 수업 참여에 대한 대학생의 효능감)

  • Baek, Jongnam
    • Journal of Digital Convergence
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    • 제18권11호
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    • pp.539-545
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    • 2020
  • This study was designed to find out the efficacy of college students' lecture participation in online real-time lectures conducted at university due to the Corona virus events. Participants in this study are 701 students attending the W University in the J region and participating in real-time online lectures. The tools of this study consisted of four factors: interaction, learning improvement, adaptation, and accessibility. The results of this study are as follows: First, accessibility is the highest efficacy among college students' real-time online lectures participation and interaction is the lowest. Second, the efficacy of real-time online lecture participation of university students differed according to gender, grade, major, and access devices. This study is meaningful in that it confirmed the applicability of real-time online teaching method due to corona virus and confirmed the applicability of real-time online teaching as a method to prepare for the arrival of full-scale distance education in the post-Corona era. Lastly, it was suggested that the online class management method and support for each college major reflect the changes of the times.

A Case Study on Implementation of Logistics Information System for On-line mall Distribution Center of Off-line Retailer (Off-line점포 유통업체의 온라인몰 전용센터 물류시스템 구축사례 연구 ; 유통업체 A사 사례 중심으로)

  • Choi, Kyu-Woong;Kang, Sung-Woo;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • 제17권1호
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    • pp.203-213
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    • 2015
  • Recently, online grocery shopping has been increasing with the development of internet, mobile, and IT technology due to the proportion of consumers changes like increasing single households and double-income couples. Therefore, online sales from distributors with offline stores have also increased, and the offline retailers are facing their limits in dealing with store-based online channel they have carried out. Domestic offline retailers benchmarked overseas advanced retailers to solve this problem by reviewing about developing the online-only distribution center. However, much investment is needed in order to operate the distribution center with the new concept from abroad. In this study, we have reviewed the current online grocery market trend and the theory related to developing distribution system of the online mall. For offline retailers, we have reviewed the case which developed the distribution center applied to the nation's first online-only distribution center. The purpose of this study is reducing trial and error for local retailers in developing online-only distribution centers and suggesting ways to improve investment effect.

Consumer Type and Characteristics According to Word-of-Mouth Behavior (구전행동에 따른 소비자 유형과 특성)

  • Seo, Hyun-Jin;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • 제37권1호
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    • pp.27-38
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    • 2013
  • Word-of-mouth (WOM) communication (traditionally important in consumption) is expanding its influence into cyber space and is playing an important role in online shopping. Consumers who use online shopping might not readily make purchasing decisions due to information overload, lack of accurate product recognition, and the distrust of commercial information. Subsequently, people use WOM communication for a mutual interchange with others who share common concerns, interests, and purposes. This study examines the consumer characteristics, perceived risk on online shopping and benefits of online shopping according to WOM behavior that may significantly affect consumer actions. Factor analysis, t-test, one-way ANOVA, cluster analysis, and Chi-square analysis were used for statistical analysis to identify the differences in consumer characteristics. Online WOM behavior consumers purchased more various items than offline WOM behavior consumers; however, the most influential purchasing factor was price regardless of WOM behavior. Offline WOM behavior consumers have shown higher perceived online shopping risks and benefits.

Analysis on the Relationship between Online Game-Item Trade and Cyber Crimes (온라인 게임 및 아이템 거래의 범죄 연관성에 관한 실증 연구)

  • Choi, Seong-Rak;Kim, Choel-Hoi
    • Journal of Korea Game Society
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    • 제11권2호
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    • pp.69-79
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    • 2011
  • Online game industry and item trade have grown up fast after 2000. And there has been a perspective that online game and item trade are the cause of the crimes, especially cyber crime like hacking, virus. But there was no positive research about the opinion, so this article studies the relations among online game, item trade and crime. The results suggest that online game and item trade maybe a cause of cyber crime and property crime. But online game and item trade don't increase the total number of crime. That means that online game and item trade substitute the way how crime happens. Online game and item trade substitute no-property crime to property crime.

Factors Affecting Online Payment Method Decision Behavior of Consumers in Vietnam

  • NGUYEN, Thi Phuong Linh;NGUYEN, Van Hau
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.231-240
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    • 2020
  • E-commerce development led to the explosion of online payment. Consumers have many choices when deciding on the online payment method for each transaction. Using a combination of both qualitative and quantitative methods with the help of SPSS AMOS version 22.0, the article explores the factors that influence consumers' online payment method decision behavior in Vietnam. Research results show that awareness of usefulness, awareness of risk, awareness of trust, awareness ease of use, product uncertainly perception and perceived behavioral control have effects on the behavior of deciding on online payment methods. Awareness of risk has the strongest negative impact on online payment method decision behavior and awareness of usefulness has the strongest positive impact on online payment method decision behavior. Based on these important results, the article proposes a number of implications: (i) continuing to invest and upgrade modern technology to ensure customer information absolutely confidential; (ii) converting all ATM cards on the market to EMV chip standard card technology; (iii) improving service activities, quickly handle things to create confidence for customers; (iv) credit institutions operating in the field of online payment linked to e-commerce sites, supermarkets, convenience stores, restaurants must ask partners to increase transparency for the products.

Analyzing the Ecosystem of the Domestic Online Game Industry : Focusing on the Linkage between Developers and Publishers (국내 온라인 게임 산업 생태계 분석 : 개발사-퍼블리셔 관계를 중심으로)

  • Chun, Hoon;Lee, Hakyeon
    • Journal of Korean Institute of Industrial Engineers
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    • 제42권2호
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    • pp.138-150
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    • 2016
  • This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

Inconsistency of Online Self-presentation across SNS Platforms and Its Impact on Impression Formation

  • Vyshemirskaya, Olga;Na, Eunkyung
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권2호
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    • pp.127-135
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    • 2021
  • The goal of this study was to explore the use of multiple SNS platforms and determine whether the number of used platforms affects one's online self-presentations across the said platforms and if there is any difference in one's online and offline self-presentations based on how many SNS platforms are used. This work studied online self-presentations, compared the on/offline ones and tried to find out if the inconsistencies of one's own (observer's) self-presentations both online (across platforms) and on/offline affected the observer's impression formation (likability, trustworthiness and hypocrisy) of others. The study also aimed to find out if the impression of the others' inconsistency both online and offline would differ based on the level of intimacy between the observer and the discussant. Three levels of intimacy were studied in order to do this: friends, acquaintances and strangers (online-only friends). The results showed that the more platforms people used the more inconsistent their online self-presentations got. Even though the results of the study showed barely significant relationship between the number of SNS accounts and one's online and offline self-presentation, and partial connection between observer's inconsistent self-presentations and impression formation of others, interestingly enough, the results managed to find significant differences between the impressions based on the level of intimacy between the observer and the discussants.

Needs analysis and class design for online tourism English instruction (사이버대학 관광영어 강좌의 학습자 요구분석과 수업설계)

  • Kim, Hyun-Sook;Park, Eun-Young
    • English Language & Literature Teaching
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    • 제17권2호
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    • pp.115-137
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    • 2011
  • The tourism industry has attained remarkable growth, and the need for professional Tourism English education has increased. Universities of online education can offer an environment for education to both job applicants and laymen who are interested in Tourism English. Tourism English belongs to English for Specific Purposes, which reflects the needs of specific area. The aim of this study is to propose improvements in classes design for online Tourism English instruction. The results of a needs analysis conducted on 160 Korean online university students suggest that online Tourism English class should be different from a traditional classroom-based one in regards to aims, contents, and methods. Online Tourism English class should not only focus on English for specific purposes, but also include more generalized topics. This comes as a result of the diverse backgrounds of online students. The results suggest that extralinguistic elements, such as culture and etiquette differences among English-speaking countries, become more interesting when introduced using pictures, videos, animations, etc. Additionally, SMS or emails can be utilized to raise students' motivation for online Tourism English class.

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Customer-Oriented Marketing of Internet Business : Applicaion to Online Fashion Business

  • Lee, Chol
    • The International Journal of Costume Culture
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    • 제3권3호
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    • pp.193-200
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    • 2000
  • Recently Korean firms are increasingly interested in Internet business while the number of Internet users reaches more than 10 million in Korea. As e-commerce develops rapidly, customer-oriented marketing for online business becomes very important. The issue of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for Internet businesses than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of Internet business, differences between online marketing and traditional marketing, selection of target market, and online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

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