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http://dx.doi.org/10.7232/JKIIE.2016.42.2.138

Analyzing the Ecosystem of the Domestic Online Game Industry : Focusing on the Linkage between Developers and Publishers  

Chun, Hoon (The Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology)
Lee, Hakyeon (Department of Industrial and Systems Engineering, Seoul National University of Science and Technology)
Publication Information
Journal of Korean Institute of Industrial Engineers / v.42, no.2, 2016 , pp. 138-150 More about this Journal
Abstract
This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.
Keywords
Online Game; Ecosystem; Social Network Analysis; Two-Mode Network;
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Times Cited By KSCI : 13  (Citation Analysis)
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