• Title/Summary/Keyword: Motivation strategy

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Online Purchase Intentions for Product Categories -The Functions of Internet Motivations and Online Buying Tendencies- (상품 범주별 온라인 구매도 -인터넷 동기와 온라인 구매성향 기능-)

  • Kim, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.6
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    • pp.890-901
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    • 2008
  • This study explores an initial framework for online product categorization by examining the relationships among Internet motivations, buying tendencies, and online purchase intentions for product categories. A total of 217 usable questionnaires were obtained from respondents in a southwestern state in the United States. A path model using a correlation matrix with maximum likelihood was estimated using LISREL 8.53. Findings indicated that Internet motivations consisted of four factors: Diversion, Economic, Information, and Social motivations. In addition, online products were classified into three categories based on purchase intentions: Sensory, Cognitive, and Search products. Estimated path model showed that diversion and economic motivations affected impulse buying tendency, whereas economic, information and social motivations influenced planned buying tendency in the online context. Also, the buying tendencies were significantly related to online purchase intentions for the product categories. Purchase intentions for sensory products were more strongly affected by impulse buying tendency, whereas purchase intentions for cognitive and search products were more strongly affected by planned buying tendency. Theoretical and managerial implications were discussed for devising an appropriate e-market strategy for specific product categories.

A Structured Methodology with Device Collaboration Diagram for Evaluating Context-Aware Systems (장비협업도를 활용한 상황인식 시스템에 대한 구조적 평가 방법론)

  • Kwon, Oh-Byung;Lee, Nam-Yeon
    • Journal of Intelligence and Information Systems
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    • v.13 no.2
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    • pp.27-41
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    • 2007
  • Nowadays the context-aware systems have been regarded as a promising opportunity to create differentiated e-marketplaces. Context-aware system aims to provide personalized services by understanding the user's current situation which is automatically acquired from the context data. This aim naturally leads us to a motivation to evaluate to what extent a system is context-aware. Even though lots of endeavors have stated about the level of context-aware system, a structured evaluation has been so far very rare. Hence, the purpose of this paper is to propose a two-phased methodology for assessing context-aware systems. In the first phase, we perform a requisite analysis to discriminate a context-aware system from general or context-based systems. Once an information system is recognized as context-aware system, then level of collaboration, mobility and embeddedness is derived to determine the level of context-aware system in the second phase. To do so, device collaboration diagram (DCD) is proposed to visualize the system architecture. Moreover, readiness and level of system are Jointly considered in the phase to provide a development strategy for each context-aware system development project. To show the feasibility of the idea proposed in this paper, legacy context-aware systems are actually analyzed and evaluated.

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Online Learning Platform Activation Strategy based on STEP Learner Analysis and Survey (STEP 학습자분석 및 실태조사에 기반한 온라인 학습 플랫폼 활성화 방안)

  • Myung, Jae Kyu;Park, Min-Ju;Min, Jun-Ki;Kim, Mi Hwa
    • Journal of Practical Engineering Education
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    • v.13 no.2
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    • pp.333-349
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    • 2021
  • The fourth industrial revolution based on information and communication technology has increased the need for an environment where contents in new technologies can be learned for the development of lifelong vocational capabilities. To prepare for this, K University's online lifelong education center has established STEP, a smart learning platform. In this study, we conducted a study and other platform case analysis for STEP learner types, a survey of learners, and a comprehensive analysis based on these results to classify characteristics by learner types. It also intended to establish a plan to provide customized services to meet the needs of STEP learners in the future. The derived results are as follows. It is necessary to constantly manage learning content difficulty and learning motivation survey, and also needs to refine the operation of learning content in terms of learning composition. In addition, it is important to secure specialized content, to manage vulnerable learners, to actively introduce a learner support system and various educational methods.

The Effects of Mathematical Problem Solving with Multiple Strategies on the Mathematical Creativity and Attitudes of Students (다전략 수학 문제해결 학습이 초등학생의 수학적 창의성과 수학적 태도에 미치는 영향)

  • Kim, Seoryeong;Park, Mangoo
    • Education of Primary School Mathematics
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    • v.24 no.4
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    • pp.175-187
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    • 2021
  • The purpose of this study is to investigate the effects of solving multi-strategic mathematics problems on mathematical creativity and attitudes of the 6th grade students. For this study, the researchers conducted a survey of forty nine (26 students in experimental group and 23 students in comparative group) 6th graders of S elementary school in Seoul with 19 lessons. The experimental group solved the multi-strategic mathematics problems after learning mathematics through mathematical strategies, whereas the group of comparative students were taught general mathematics problem solving. The researchers conducted pre- and post- isomorphic mathematical creativity and mathematical attitudes of students. They examined the t-test between the pre- and post- scores of sub-elements of fluency, flexibility and creativity and attitudes of the students by the i-STATistics. The researchers obtained the following conclusions. First, solving multi-strategic mathematics problems has a positive impact on mathematical creativity of the students. After learning solving the multi-strategic mathematics problems, the scores of mathematical creativity of the 6th grade elementary students were increased. Second, learning solving the multi-strategy mathematics problems impact the interest, value, will and efficacy factors in the mathematical attitudes of the students. However, no significant effect was found in the areas of desire for recognition and motivation. The researchers suggested that, by expanding the academic year and the number of people in the study, it is necessary to verify how mathematics learning through multi-strategic mathematics problem-solving affects mathematical creativity and mathematical attitudes, and to verify the effectiveness through long-term research, including qualitative research methods such as in-depth interviews and observations of students' solving problems.

An Analysis on Perception of Korean University Students Learners on MOOCs (K-MOOC 대학생 수강자의 인식 분석)

  • Lee, Jeongmin;Jeon, JeongA
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.1-11
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    • 2019
  • This study is aimed to analyze university students' learning experiences in K-MOOC by conducting a survey of university students' perception of K-MOOC, who are the major users of K-MOOC. Also it intended to use them to develop a specific strategy for continued use of K-MOOC. The study was conducted on 155 university students who attending university course and experienced K-MOOC's course within a year. The survey was conducted on online and provided with multiple questions about sustainability and satisfaction. Also survey provided with a subjective items about reason of satisfaction and dissatisfaction with the K-MOOC, and expectation about the future K-MOOC. The analysis found that the main motivation for university students was the convenience of online learning, which was the highest in questions asking why they were satisfied. For reasons of dissatisfaction, the decrease in academic volition and lack of interaction, and the technical problems of K-MOOC system were pointed out. University students learners are expecting improvements in course content and K-MOOC system. Based on these results, this paper suggests instructional strategies to help K-MOOC university students for becoming lifelong learners of K-MOOC.

A Case Study of Family Therapy for Marriage Migrant Woman who Experienced Family Violence - Focusing on Chinese Woman Who Participated in Counseling alone - (가정폭력 피해 결혼이주여성의 가족치료 사례연구: 단독으로 상담에 참여한 중국출신 여성을 중심으로)

  • Moon, Jung Hwa
    • Korean Journal of Family Social Work
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    • no.55
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    • pp.91-128
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    • 2017
  • The purpose of this study is to develop an effective intervention strategy for marriage migrant woman in family therapy. For this purpose, we collected counseling cases of professional counselors who successfully completed counseling and attempted the qualitative analysis of treatment intervention strategies and effects. The results of the study were obtained by dividing the meaning units in the immigrant woman's statements made during the counseling process composed of a total of 6 sessions. The counselors were analyzed to have tried the following intervention strategies. They attempted the following six strategies: Helping emotional differentiation by searching for unresolved emotional problems, dealing with undifferentiation due to family projection process and love triangle, dealing with multi-generational transfer process of the original family relationship patterns and coping mechanism, shedding lihgt on ineffectiveness of inconsistent communication due to emotional oppression applying a communication model of MRI, switching client's awareness through reorganization, suggesting a way of communication that leads to real self. Such counselors' attempts resulted in positive changes and treatment effects were found to include first, cognitive insights and motivation for change, second, improved communication skills and third, anxiety reduction and self-differentiation. Due to their husbands' refusal to participate in counseling, marriage migrant women often get involved in counseling alone, so they tend to worry that the effectiveness of family therapy may be low but it was found that the proper intervention of the counselor could improve the ability of the wife to resolve conflicts, which would be a great help in solving problems such as family violence and this study is meaningful in that it provided the appropriate therapeutic intervention strategies needed.

The effect of the convergent operation of learning coaching and reward system on learning community students' academic self-efficacy and learning outcome (학습코칭과 보상시스템의 융합적 운영이 학습공동체 참여 대학생들의 학업적 자기효능감과 학습성과에 미치는 효과)

  • Choi, Kyung-Mi;Jang, Kee-Duck
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.39-45
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    • 2019
  • The aim of this research is to find out how convergent operation of the learning coaching and compensation system affects the academic self-efficiency and learning performance of university students. In the second semester, a compensation system was prepared based on learning coaching and learning outcomes, made a notice in advance, and conducted a survey before and after operation to measure the academic self-efficacy. In addition, the MLST-II Learning Strategy Diagnosis Examination was conducted on G university students to diagnose the learning tendency. As a result, although G University students felt a reluctance by coaching the learning community and expected negative results during the course of participation in the learning community due to low motivation and low expectation of results, they showed a significant improvement in academic self-efficiency and learning outcomes. Therefore, even students with negative learning tendency will need to consider how to operate these programs in the educational field, as the expert's learning coaching and compensation systems produce positive results for students' academic self-efficiency and learning outcomes rather than leaving them to autonomy.

Development of the Oral Health Education Program for North Korean Defectors in South Korea (북한이탈주민 대상 구강보건교육 프로그램 개발)

  • Jeong, Mi-Ae
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.791-803
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    • 2021
  • To improve the oral health level of North Korean defectors, it is necessary to improve awareness of oral health care along with treatment of oral diseases. The purpose of this study is to develop an oral health education program that can be applied to North Korean defectors who have settled in local communities. To develop the program, three steps were taken: literature review, in-depth interview with experts, and program development applying the Dick&Carey model. As a result of in-depth expert interviews, what should be considered in oral health education for North Korean defectors is the need to understand North Korean defectors in advance, to familiarize themselves with the daily language of North Korea, to develop a synchronization strategy suitable for North Korean defectors, and to connect with whole body health. It was found that there was a need to establish the contents of education and to seek realistic education methods that reflect the characteristics of local communities. As a result of developing the program, fifty learning goals were developed, and ten sessions were planned. The oral health education program for North Korean defectors developed in this study will be of practical help to dental hygienists planning oral health education for North Korean defectors in the future and North Korean defectors.

A Study on the Effects of Protective Behavioral Strategies on Alcohol-Related Harms in Adults (보호행동전략이 성인의 음주폐해에 끼치는 영향에 관한 연구)

  • Lee, Hee Jong;Park, Ka Young
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.627-637
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    • 2021
  • Many efforts have been made to prevent alcohol related harms such as health problems and socio-economic problems. Among them, the method of improving drinking behavior at the individual level is the most direct intervention. The effectiveness of the use of protective behavior strategies(PBS) has been widely known in Western countries. The purpose of this study is to empirically verify whether the use of PBS affects alcohol related harms in Korean adults. The survey has been conducted on 2,000 adult men and women. As a result, it is found that the use of PBS reduced alcohol related harms in adults. Among the PBS, the biggest impact on alcohol related harms is the area related serious harm reduction strategy, followed by restrictions on 'manner of drinking'. The effects of 'limiting/ stopping of drinking' is not significant. In addition, drinking frequency, binge drinking, and drinking motivations have significant positive effects on alcohol-related harms, and only social motivation has a negative effect. In this work, we propose follow-up studies on identifying relationships between protective behaviors and alcohol related factors through longitudinal studies and strengthening the use of protective behavior strategies that applied to the refined target populations.

A Study on the Implementation of Learning community of Chinese International Students Using Design-Based Convergence Exploration (디자인 기반 융합탐구를 활용한 중국 유학생들의 학습공동체 실행연구)

  • Kim, Mi-hee;Lee, Young-sook
    • Journal of Internet of Things and Convergence
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    • v.8 no.5
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    • pp.85-91
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    • 2022
  • In the IOT social environment, which emphasizes the convergence of science and technology and emotion, this study aims to explore the experience and meaning of the experience while participating in the design convergence class based on the operation of the Learning community of Chinese graduate students majoring in design. To this end, an implementation study was conducted by visualizing various research problems using a design-based inquiry method for 12 graduate students attending T University. The design-oriented convergence class was conducted in a small group with content that was deepened into a visual strategy by the expression technique given by the external environment and the learner's own inner motivation. In order to express the perspective and intention of the research problem in the research, the convergence design research expressed using various visual strategies such as metaphorical use and analysis of visual data in the research process and sensory approach to the research problem was presented in a form that expresses the creative thinking process. As a way of exploration, the teaching method of presenting results based on various experiences suggests changes in new teaching formats, practical knowledge sharing by instructors, and community participation by learning participants.