• Journal of Information Technology Services
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• v.17 no.2
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• pp.1-16
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• 2018

Large corporations have the work and roles of employees clearly defined in accordance with their established internal structure whereas small and mid-sized firms may lack an official job specification or a written job description, causing ambiguity in the role of employees. In IT service companies, especially, there is a relatively large number of tasks requiring one person to play multiple roles and they are often highly dependent on few key players. In this reality where about 80% of the job seekers end up in SMEs, it is therefore necessary to look into how the turnover factors such as job strain and occupational burnout caused by the role ambiguity from extra work affect the turnover intentions of small and medium sized IT service firm employees. The outcome of this study is as follows. First, the relationship between job strain and turnover intention has been examined to find that a weak inverted U shaped relationship exists between role overload, which is a subset of job strain, and turnover intention. Second, the hypothesis based on the competing values framework has been tested that the fitness with organizational leadership and culture would moderate the relationship between job strain and turnover intention and it has been confirmed that the degree of relationship between role conflict and role ambiguity, the subsets of job strain, and turnover intention has changed. In conclusion, in order to discourage turnover intention, it is necessary to increase the fitness with the organization and leadership or generate a sufficient level of strain in case of an organization with low fitness.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.409-418
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• 2008

This study analyzed the effect of degree of using online trade process services provided by e-Trade companies on the degree of user satisfaction and the online export performance in Korean small and medium-sized exporting firms(SMEs). According to the empirical survey results based on 130 sample firms, there were positive relationship among the frequency of using e-Trade companys' service, the degree of user satisfaction and the online export performance. Furthermore, the results of the moderated regression analysis showed that there were significant moderation effect of the organizational characteristics on the relationships between the degree of user satisfaction and the SMEs' online export performances. This study provides several useful implications to Korean SMEs and e-Trade companies and government policy makers.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.161-180
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• 2023

This study empirically analyzed the effect of perceived injustice on service recovery measures proposed by online food delivery service (OFDS) companies on consumer disappointment. This study adopted interaction justice, information justice, procedural justice, and distributive justice as sub-variables of justice perception based on the justice theory. In addition, the differences by generation (MZ generation and other generations) were examined in the relationship between negative word-of-mouth behavior and switching intentions due to service recovery failure. An online survey was conducted targeting 250 adult consumers in the U.S for the empirical analysis of this research model. The results of the data analysis demonstrated that negative perceptions about the procedural justice and distributive justice among the service recovery strategies had a positive effect upon the consumer's disappointment. Furthermore, it was confirmed that the consumer's disappointment due to the perceived injustice of the service recovery strategy had a positive effect on the consumer's negative word-of-mouth behavior and switching intentions. The verification results of the moderation effect in the relationship between negative word-of-mouth behavior and switching intention, it was found that the younger the age(MZ generation), the higher the possibility of causing dysfunctional behavior. This study expands the scope of related research by presenting a new perspective on the justice perception in the service recovery process by verifying dysfunctional behavior of consumers caused due to the failure of the service recovery strategy. It is believed that the results of this study will be used as basic data for the establishment of practical strategies for OFDS companies to prevent double defection of their customers.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.113-131
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• 2023

Post-merger integration(PMI) plays a very important role in the success of M&A. Therefore, based on previous studies on PMI, this study discusses the relationship between communication of acquired enterprise members and uncertainty reduction, organizational satisfaction, organizational trust in the PMI process, focusing on the moderating effect of business area consistency between the acquisition and the acquired company. In order to achieve the purpose of this study, the hypothesis of the relationship between variables was established and an empirical analysis was conducted. In order to collect data, a survey was conducted on members of the acquired company in China, and 317 questionnaires were finally collected and used for empirical analysis. For the collected data, the research hypothesis was verified using SPSS 26.0. The results of the study confirmed that communication has a positive effect on the reduction of uncertainty, job satisfaction, and organizational trust perceived by members of the acquired company, and that the consistency in business areas between the acquisition and the acquired company weakens the relationship between communication and uncertainty. In the positive relationship between communication and job satisfaction, organizational trust, the effect of strengthening the moderating variable has not been confirmed, but rather the weakening control effect was found. Based on these findings, the strategy of communicating with the members of the acquired company in the PMI process is meaningful for the success or failure of the merger and provides theoretical and practical implications for proposing differentiated human resources management measures according to M&A type.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.35-45
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• 2016

The purpose of this study is to examine factors that influence mobile video services' satisfaction. 362 users who use both DMB and mobile video services complete the questionnaires measuring 6 attribute level satisfactions and total satisfaction of mobile video services, TV contents broadcasting status in mobile video services. The data are analyzed by using frequency analysis, Chi-square test, t-test/F-test, multiple regression and moderated multiple regression. The results of the study are as follows: First, diverse contents, image quality, video streaming quality, user convenience, and data consumption volume affect total satisfaction of mobile video services. Second, TV contents broadcasting status in mobile video services doesn't show positive moderation effect on the relationship between attribute level satisfaction and total satisfaction. Based on the results, the implications and limitations of this study are discussed.

• Journal of Distribution Science
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• v.13 no.5
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• pp.61-70
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• 2015

Purpose - This study investigates whether the effectiveness of self trait-advertisement versus communion-focused advertisement on product evaluations depends on a type of pride felt as ambient emotion. It also explores whether the mediating roles of cognitive and affective response to the effect of the advertisement type on product evaluation are moderated by types of pride such as hubristic pride or authentic pride. Research Design, Data, and Methodology - This research uses a restaurant service as the experimental object and employs a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) between-subjects design, with cognitive response and affective response as within-subject. Each experimental group consisted of 40 undergraduate students assigned to participate in the experiment. One questionnaire from the authentic pride and self-trait focused advertisement group and two questionnaires from the hubristic pride and communion-focused advertisement group were removed due to answer errors, resulting in a participant number of 157. The author conducts a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) ANOVA on advertised product evaluations, and to better understand the interaction effects, also conducts separate analysis of the hubristic and the authentic pride groups. Additionally, the study conducts mediated moderation analysis to check the mediation role difference of the cognitive response and the affective response to each advertisement on the interaction effects on product evaluations between the hubristic and the authentic pride groups. Results - The findings indicate that participants in the hubristic pride group more positively evaluate the product in self-trait focused advertisement, whereas participants in the authentic pride group more positively evaluate the product in communion-focused advertisements. In addition, the mediating role of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation is partially moderated by the pride type. However, the mediating role of affective response on the positive interaction effect of advertisement type and pride type on the product evaluation is not moderated by the pride type. Conclusions - The results of this study contribute to advertisement theory development by exploring interaction effects of ambient pride type and advertisement type on product evaluation, as well as to the theory of consumer behavior by exploring how pride type moderates the mediating roles of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation. From the perspective of the current research, advertisers should research what kinds of events consumers have experienced to increase the effectiveness of their advertisements, and use self-trait advertisements when consumers are grouped under ambient hubristic pride, and use communion-focused advertisements when consumers are grouped under ambient authentic pride. However, future research is necessary to discover the reasons why the mediating role of affective response to advertisements in the interaction effects of pride type and advertisement type on product evaluation is not moderated by pride type.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5875-5887
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• 2015

This research aimed to investigate the relations of perfectionism and multicultural attitude upon a premise that sub-factors of the perfectionism : self-oriented perfectionism, other-oriented perfectionism and socially-prescribed perfectionism are related to multicultural attitude and to examine the moderation effect of self-acceptance on the relation between perfectionism and multicultural attitude. The questionnaires designed to measure multidimensional perfectionism, unconditional self-acceptance and multicultural attitude were administered to 258 office workers in Seoul and Gyeoggi-Do. The results from correlation analysis and regression analysis were as followed. First, sub-factors of the perfectionism was partially associated with sub-factors of multicultural attitude. In particular two sub-factors of the perfectionism : 'self-oriented perfectionism', 'other-oriented perfectionism' yielded effect on multicultural attitude, controlling the effects of other subscales. Second, unconditional self-acceptance moderated the relation between 'self oriented perfectionism' and sub-factor of the multicultural attitude : 'recognizing difference'. And unconditional self-acceptance moderated the relation between 'socially prescribed perfectionism' and sub-factors of the multicultural attitude : 'recognizing difference', 'openness and acceptance'. This present findings not only extend understandings about relationship between perfectionism and multicultural attitude by examining self-concept : unconditional self-acceptance but also provide that it isn't helpful that further support and rationale for unconditional self-acceptance as intervention for targets to focus in counseling process for those who suffer from perfectionism.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7051-7059
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• 2014

This study examined the relationship among flow and satisfaction of college physical education class and psychological well-being. An analysis of 264 college students from 3 universities in D and G city revealed the following. First, flow of college physical education class had a positive influence on the satisfaction of college physical education class. Second, the flow of college physical education class did not affect the psychological well-being. Third, the flow of the college physical education class had a positive but indirect influence on the psychological well-being mediated by the satisfaction of the college physical education class. Fourth, there was a moderation effect of the leisure sport participation level on the relationship among flow and satisfaction of the college physical education class and psychological well-being.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.5012-5019
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• 2013

The purpose of this study was to suggest a better education programs for general hospitals. To do so, we conduct an empirical analysis of factors associated with employee satisfaction on training and education programs in general hospitals. The subjects were 490 respondents from 4 general hospitals, and the major findings of the study were as follows: First, employee satisfaction on training and education programs were shown statistically significant difference according to their demographic characteristics. Second, hospital employees whose organizational commitment and job performance was better expressed had more satisfaction with the education and training they received. Finally, it was found that self-efficacy had a moderation effect on between expectations for education and satisfaction with education and training. The study finally discusses practical implications for developing effective education program.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.5042-5052
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• 2014

This study examined the mediator or moderator role of job embeddedness in the relationship between the nursing performance and turnover intention. Data was collected from 653 nurses in 3 tertiary hospitals, 2 secondary hospitals, and 3 small-medium sized hospitals in Daegu, and analyzed by descriptive statistics, Pearson's correlations, hierarchical multiple regression using the PASW 18.0 program and structural equation model (SEM) using the AMOS 18.0 program. The job embeddedness showed mediating effects between the nursing performance and turnover intention. On the other hand, job embeddedness did not have moderating effects. This study confirmed that job embeddedness had a mediating effect on the relationship between the nursing performance and turnover intention. Enhancing job embeddedness is required to promote nursing performance and reduce turnover intention.