• Journal of Korea Trade
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• 제26권7호
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• pp.185-202
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• 2022

Purpose - As overseas direct purchase transactions using e-commerce increase, the scale and scope of international trade are diversified, and the transaction volume using online platforms in e-commerce is increasing. The e-commerce market share will become more important because it is not only a medium connecting B2C, but also because it will expand the scope of trade. This study aims to reveal the factors that influence purchase intention according to Korean-Chinese consumers in e-commerce. In addition, the study has comprehensively confirmed the influence between each factor in the e-commerce environment by integrating and analyzing the characteristic factors of online information sources and platforms in one structural equation. Finally, the study confirmed that there is a significant difference in the influence relationship between Korean and Chinese consumers. Through this, the study will contribute to content production in the e-commerce market according to the target market and the expansion of the mutual entry of Korea and China. Design/methodology - This study aims to confirm the mediating effect of the details of the online information source characteristics and platform characteristics when the perceived quality affects purchase intention. It is confirmed that the factors affecting Korean and Chinese consumers differ. Findings - It was confirmed that differences exist according to the group of Korean or Chinese consumers for the entire research model. In the case of Korean consumers, the mediating factors when perceived quality affects purchase intention are expertise, reliability, entertainment, informativity, and convenience; in the case of Chinese consumers, the factors are expertise and informativity. Originality/value - This study proved that Korean and Chinese consumers cannot be regarded as having the same characteristics, and therefore, strategies aimed at each e-commerce market should be differentiated. In addition, although previous studies on online information sources and platform characteristics were not integrated, this study confirmed a significant influence relationship among the factors that could affect purchase intention in the actual e-commerce environment.

• 한국응용과학기술학회지
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• 제41권3호
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• pp.599-612
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• 2024

본 연구의 목적은 뷰티 종사자의 물리적 작업환경이 직무소진, 프리젠티즘 및 정신건강에 미치는 영향을 분석하고 나아가 직무소진의 매개효과를 검증하는 것이다. 서울·경기 뷰티 종사자 308명을 대상으로 질문지를 이용하여 자료를 수집하였다. 수집된 자료는 기술통계, 정규성 검증, 확인적 요인분석, 상관관계, 구조방정식 모델 및 뷰트스트레핑을 이용한 매개효과 분석을 실시하였다. 일련의 연구 과정을 통하여 도출된 결론은 다음과 같다. 첫째, 뷰티 종사자의 물리적 작업환경은 직무소진, 프리젠티즘 및 정신건강에 통계적 유의미한 영향이 있는 것으로 나타났다. 둘째, 뷰티 종사자의 물리적 작업 환경과 프리젠티즘과의 관계에서 직무소진은 부분 매개효과가 있는 것으로 나타났다. 본 연구의 결과는 뷰티 산업 종사자의 물리적 작업환경에 대한 심각성을 알리고 나아가 뷰티 종사자의 삶의 질 향상하는데 기초자료로써 활용될 수 있을 것이다.

• 한국생활과학회지
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• 제22권2호
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• pp.257-266
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• 2013

The purpose of this study was to test the multiple mediating effects between attachment and life quality among university freshmen, regards on positive and negative affect, stress, social support and mental health as mediating factors. 200 freshmen were selected for the questionnaire study in a university in Busan. There were significant correlations among positive and negative affect, stress, social support, mental health and life quality with attachment. The maximum likelihood estimation revealed that attachment had no direct link with life quality. Attachment had indirect effects on life quality, mediated by positive affect and mental health. The results and limitations of this study were also discussed, from the perspective of attachment theory and previous studies.

• 한국학교보건학회지
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• 제35권1호
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• pp.31-39
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• 2022

Purpose: The purpose of the study was to examine the meditating effect of unconditional self acceptance on the relationship between life stress and depression in nursing students. Methods: Data was collected from a survey of 140 nursing students using self-reported questionnaires. The data was analyzed using IBM SPSS Statistic 25.0. The mediating effect of unconditional self-acceptance on the relationship between the subject's life stress and depression was analyzed using Baron and Kenny's method. In addition, the Sobel test was conducted to determine the significance of the mediating effect. Results: The regression model explained 43% of the variance in nursing students' depression. Significant factors were task-related life stress, unconditional self acceptance, and academic achievement. Unconditional self acceptance had a partial mediating effect on the relationship between nursing students' task-related life stress and depression. Conclusion: To prevent depression in nursing students, it is necessary to build effective strategies to manage task-related stress and improve unconditional self-acceptance.

• 한국학교ㆍ지역보건교육학회지
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• 제22권1호
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• pp.25-35
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• 2021

Objectives: This study examined the relations among 5 personality factors, self-regulatory efficacy and subjective well-being in parents with developmental disabilities. This study also examined the mediating effect of self-regulatory efficacy on the relationship between 5 personality factors and subjective well-being in parents with developmental disabilities. Methods: The research subjects consisted of 114 parents with developmental disabilities. They completed questionnaires 5 personality factors, self-regulatory efficacy and subjective well-being by parents. The data were analyzed by SPSS 22.0 program. Results: The results of this study showed that 5 personality factors-neuroticism and extroversion-had a direct effect on subjective well-being in parents with developmental disabilities. Second, 5 personality factors-extroversion- had an indirect effect on the subjective well-being through self-regulatory efficacy in parents with developmental disabilities. Conclusions: These findings have implications for future research and practice by highlighting the importance of self-regulatory efficacy in subjective well-being in parents with developmental disabilities.

• 정보화정책
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• 제27권3호
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• pp.82-111
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• 2020

최근 빅데이터 활용의 영향요인으로 개인정보 규제요인과 가명정보 결합이 핵심 정책수단으로 등장하고 있다. 본 연구는 개인정보 규제요인과 빅데이터 활용의 관계에서 제3의 변수로서 가명정보 결합의 매개효과 및 조절효과를 실증분석하였다. 분석결과, 첫째, 개인정보 규제요인 중 개인정보 정의, 개인정보 동의, 법령위반 처벌강도 요인이, 그리고 가명정보 결합요인 중 결합 비식별성, 결합 가명정보 표준화, 결합 책임성이 빅데이터의 활용에 정(+)의 유의한 관계를 보였다. 둘째, 가명정보 결합 요인 중 결합 비식별성, 결합 가명정보 표준화, 결합 책임성이 개인정보 규제요인과 빅데이터 활용과의 관계에서 정(+)의 매개효과를 보였다. 셋째, 개인정보 규제요인과 빅데이터 활용과의 관계에서 가명정보 결합기관 유형인 자유형, 중개형, 지정형의 순서에 따라 조절효과가 다를 것이라는 가설은 기각되었다. 이상의 분석결과를 기반으로 개인정보 보호와 빅데이터 활용이 조화를 이루는 '착한규제'의 정책대안을 제시하였다.

• 디지털융복합연구
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• 제13권11호
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• pp.529-537
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• 2015

본 연구는 융복합 시대 어린이 전용 수영장의 서비스품질과 만족의 관계에서 관여도의 매개효과를 검증하고자 서울 및 경기지역 어린이 전용 수영장 학부모 450명을 설문조사 하였으며, 그 중 430부의 자료를 SPSS 21.0과 AMOS 7.0 프로그램을 이용하여 요인분석, 상관관계분석, 구조방정식모형 분석을 실시하였다. 이러한 과정을 통해 도출된 결론은 다음과 같다. 첫째, 어린이 전용 수영장 서비스품질 장소요인, 가격요인, 프로그램요인, 시설요인, 지도자요인 중 시설요인이 관여도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 어린이 전용 수영장 서비스품질 요인 중 프로그램요인과 시설요인이 만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 어린이 전용 수영장 관여도는 만족에 유의한 영향을 미치는 것으로 나타났다. 넷째, 서비스품질 시설요인의 만족에 대한 영향에서 관여도의 매개효과가 검증되었다.

• 대한간호학회지
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• 제50권5호
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• pp.658-670
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• 2020

Purpose: This study aimed to identify the predictors of blood and body fluid exposure (BBFE) in multifaceted individual (sleep disturbance and fatigue), occupational (occupational stress), and organizational (hospital safety climate) factors, as well as infection prevention behavior. We also aimed to test the mediating effect of infection prevention behavior in relation to multifaceted factors and the frequency of BBFE. Methods: This study was based on a secondary data analysis, using data of 246 nurses from the Shift Work Nurses' Health and Turnover study. Based on the characteristics of zero-inflated and over-dispersed count data of frequencies of BBFE, the data were analyzed to calculate zero-inflated negative binomial regression within a generalized linear model and to test the mediating effect using SPSS 25.0, Stata 14.1, and PROCESS macro. Results: We found that the frequency of BBFE increased in subjects with disturbed sleep (IRR = 1.87, p = .049), and the probability of non-BBFE increased in subjects showing higher infection prevention behavior (IRR = 15.05, p = .006) and a hospital safety climate (IRR = 28.46, p = .018). We also found that infection prevention behavior had mediating effects on the occupational stress-BBFE and hospital safety climate-BBFE relationships. Conclusion: Sleep disturbance is an important risk factor related to frequency of BBFE, whereas preventive factors are infection prevention behavior and hospital safety climate. We suggest individual and systemic efforts to improve sleep, occupational stress, and hospital safety climate to prevent BBFE occurrence.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.165-180
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• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 디지털융복합연구
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• 제18권7호
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• pp.255-263
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• 2020

애착불안이 우울을 완전하게 설명할 수 없다는 Hazan과 Shaver의 주장을 근거로 애착불안과 우울과의 관계를 매개하는 요인을 탐색하는 국내외연구들이 활발히 진행되어 왔지만 자기몰입의 매개효과를 살펴본 연구는 거의 없었다. 그러므로 본 연구는 대학생들의 성인 애착불안과 우울의 관계에서 자기몰입의 매개효과를 검증하고자 하였다. 이를 위해 대학교 재학생 283명을 대상으로 자료를 수집하였다. 본 연구에서는 연구 변인들 사이의 관계를 검증하기 위하여 구조방정식을 사용하였고 애착불안과 우울의 관계에서 자기몰입의 매개효과를 검증한 결과, 자기몰입은 부분매개효과를 나타내는 것으로 확인되었다. 이러한 연구결과는 애착불안이 지각단계에까지 영향을 미치며 자기몰입이라는 비-적응적인 지각과정을 통해 우울이 심화될 수 있다는 것을 의미한다. 본 연구결과는 과도기에 해당하는 대학생의 정신건강과 밀접한 관련이 있는 위험요인과 인지적인 매개요인에 대한 기초자료를 제공하는데 그 의의가 있다. 이러한 연구결과를 바탕으로 대학생을 대상으로 하여 애착불안과 우울의 관계에서의 여러 가지 위험요인과 보호요인과의 상관관계와 매개효과를 살펴보는 후속연구가 필요할 것으로 사료된다.