Browse > Article
http://dx.doi.org/10.14400/JDC.2015.13.11.529

The Study on Mediating Effects Validation of Involvement between Service Quality and Satisfaction in Children's Pool in Convergence era  

Bing, Won-Chul (Dept. of Sports Science, Baekseok University)
Publication Information
Journal of Digital Convergence / v.13, no.11, 2015 , pp. 529-537 More about this Journal
Abstract
The aim of this study was to validate the mediating effects involvement between service quality and satisfaction in children's pool. For the purpose, survey was conducted. 450 samples were collected, and 430 data were used for final analysis. Data processing was made factor analysis, correlation analysis, structure equation model analysis via SPSS 21.0 and AMOS 7.0 programs. Study findings are as follows: First, among the factors of service quality, only the facilities factor was effective to involvement. Second, among the factors of children's pool service quality, program and facilities factors were effective to satisfaction. Third, involvement of children's pool was effective to satisfaction. Fourth, involvement had a mediating effect on the effect of facilities factor on satisfaction.
Keywords
Children's Pool; Service Quality; Involvement; Satisfaction; Mediating Effects;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Ministry of Education, School Physical Education Plan in 2015, 2015.
2 Sang-Lin Han, Mi-Young Baek, Effects of Service Quality and Golf Caddies' Attitude on Customer Satisfaction and Repatronage Intention, Services Marketing Journal Vol.2 No.1 pp.23-38, 2009.
3 Moung-Chul Choi, Study on the Customer Satisfaction of the Tourism Education Service Quality and Relationship. M A dissertation, DongA University. 2003.
4 Kyu-Hwan Choi, An Effects of Evaluation on the Satisfaction and Behavioral Intention in Tourism Education, Korean Consumption Culture Association, Vol. 8, No. 1, pp. 135-152, 2005.
5 Zaichkowsky, J. L., Measuring the involvement construct, Journal of Consumer Research, Vol. 12, No. 3, pp. 341-352, 1985.   DOI
6 Rossiter. J. R. L. Percy, and R. J. Donovan, "A Better Advertising Planning Grid." Journal of Advertising Research, Vol. 31, No. 5, pp. 11-21, 1991.
7 Cronin. J. J., and S. A. Taylor, "Measuring Service Quality : A Reexamination and EX-tension." Journal of Marketin, Vol. 56, No. 3, pp. 55-68, 1992.
8 Jung-Mna Kim, A Study on the Relationship between Satisfaction of Spectators and Re-spectating Intention Based on Involvement Level, Korean Society of Sport Management, Vol. 18, No. 6, pp. 139-150, 2014.
9 Min-Jung Kim, Do-Yeon Won, Kwang-Yong Lee, The Structural Relationships among Servicescape, Perceived Value, Sport Involvement and Loyalty of Korean Professional Volleyball Gymnasium, Korean Society of Sport Managemen, Vol. 19, No. 4, pp.39-58, 2014.
10 Eui-Kwun Chung, Young-Jin Choi, The Relationship between Consumers' Participation, Services Satisfaction and Clients' Loyalty of Indoor Swimming Pools, The Research Institute of Korean Education, Vol. 19, pp. 81-100, 2004.
11 Parasuraman. A., Zeithaml, V., ＆ Berry, L. L., SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality, Journal of Retailing, Vol. 64, pp. 12-41, 1988.
12 Seung-Jae Lee, Kwang-Min Cho, An Analysis of Marketing Factors for the Efficient Management for Taekwondo Academy, The Korean Journal of Physical Education, Vol. 37, No. 4, pp. 583-593, 1998.
13 Ki-Hwnag Kim, The effects of one's parents' satisfaction about Takwondo academy surroundings in students' continuous training, MA. dissertation, KyungKi University. 2004.
14 Dong-Kyun Park, A Study on the Hotel Customers in Relationship with Perceived Service Quality, Perceived Value, Satisfaction, Loyalty, and Intention of Reusing, PhD. dissertation, Busan University. 2003.
15 Bagozzi, R, P., Dholakia, U. M, International socal action in virtual communities, Journal of Interactive Marketing, Vol. 16, No. 2, pp. 20-21, 2002.
16 Zaichkowsky, J. L., The personal involvement inventory: reduction, revision, and application to advertising, Journal of Advertising, Vol. 23, No. 4, pp. 59-70, 1994.
17 Sung-In Hong, study on cause and result variable of consumer satisfaction by involvement with service, MA dissertation, ChoongNam University. 2002.
18 Soo-Hyun Oh, A Study on difference of movie selection process and viewing behaviors by involvement type of audience : focused on enduring involvement & situational involvement, MA dissertation, DongKook University. 2004.
19 Bentler, P. M., & Bonett, D. G, Significance tests and goodness of fit in the analysis of covariance structure. Psychological Bulletin, 88, pp.588-606, 1980.   DOI
20 Steiger, J. H, Structural Model Evaluation and Modification: An Interval Estimation Approach. Multivariate Behavioral Research, Vol. 25, No. 2, pp. 173-180, 1990.   DOI
21 Ho-Kil Yoo, The relationship among Commercial Sport Center Users' Service Quality, Satisfaction, Involvement, and Loyalty, Journal of Korea Society of Sports Science, Vol.19, No.1, pp.153-164, 2010.
22 Song-Hyun Jo, The Relationship among Service Quality of University Sport Center, Repurchase Intention, and Word-of-Mouth Intention, Korean Society of Sport Managemen, Vol. 7, No. 2, pp.29-40, 2002.
23 Bon-Kang Koo, Kang-Hoon Seok, The Relationship among Service Environment, Involvement, and Information Search in Sports Events, Korean Society of Sport Managemen, Vol. 15, No. 2, pp.41-53, 2010.
24 DOI : http://team6.co.kr/?page_id=102