• Journal of Korea Trade
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• v.26 no.7
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• pp.185-202
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• 2022

Purpose - As overseas direct purchase transactions using e-commerce increase, the scale and scope of international trade are diversified, and the transaction volume using online platforms in e-commerce is increasing. The e-commerce market share will become more important because it is not only a medium connecting B2C, but also because it will expand the scope of trade. This study aims to reveal the factors that influence purchase intention according to Korean-Chinese consumers in e-commerce. In addition, the study has comprehensively confirmed the influence between each factor in the e-commerce environment by integrating and analyzing the characteristic factors of online information sources and platforms in one structural equation. Finally, the study confirmed that there is a significant difference in the influence relationship between Korean and Chinese consumers. Through this, the study will contribute to content production in the e-commerce market according to the target market and the expansion of the mutual entry of Korea and China. Design/methodology - This study aims to confirm the mediating effect of the details of the online information source characteristics and platform characteristics when the perceived quality affects purchase intention. It is confirmed that the factors affecting Korean and Chinese consumers differ. Findings - It was confirmed that differences exist according to the group of Korean or Chinese consumers for the entire research model. In the case of Korean consumers, the mediating factors when perceived quality affects purchase intention are expertise, reliability, entertainment, informativity, and convenience; in the case of Chinese consumers, the factors are expertise and informativity. Originality/value - This study proved that Korean and Chinese consumers cannot be regarded as having the same characteristics, and therefore, strategies aimed at each e-commerce market should be differentiated. In addition, although previous studies on online information sources and platform characteristics were not integrated, this study confirmed a significant influence relationship among the factors that could affect purchase intention in the actual e-commerce environment.

• Journal of the Korean Applied Science and Technology
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• v.41 no.3
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• pp.599-612
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• 2024

The purpose of this study is to impact of the physical risk factors of beauty workers on job burnout, presenteeism, and mental health and further verify the mediating effect of job burnout. Data were collected using questionnaires from 308 beauty workers in Seoul and Gyeonggi. The collected data were subjected to descriptive statistics, normality tests, confirmatory factor analyses, correlation, and structural equation model analyses, and mediation effect analyses were conducted using bootstrapping. The conclusions drawn through a series of research procedures are as follows. First, The physical risk factors of beauty workers were found to have a statistically significant effect on job burnout, presenteeism, and mental health. Second, job burnout was found to have a partial mediating effect in the relationship between the physical risk factors and the presnteeism of beauty workers. The results of this study can be used as basic data to raise awareness of the seriousness of the physical risk factors of beauty industry workers and further improve the quality of life of beauty industry workers.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.257-266
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• 2013

The purpose of this study was to test the multiple mediating effects between attachment and life quality among university freshmen, regards on positive and negative affect, stress, social support and mental health as mediating factors. 200 freshmen were selected for the questionnaire study in a university in Busan. There were significant correlations among positive and negative affect, stress, social support, mental health and life quality with attachment. The maximum likelihood estimation revealed that attachment had no direct link with life quality. Attachment had indirect effects on life quality, mediated by positive affect and mental health. The results and limitations of this study were also discussed, from the perspective of attachment theory and previous studies.

• Journal of the Korean Society of School Health
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• v.35 no.1
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• pp.31-39
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• 2022

Purpose: The purpose of the study was to examine the meditating effect of unconditional self acceptance on the relationship between life stress and depression in nursing students. Methods: Data was collected from a survey of 140 nursing students using self-reported questionnaires. The data was analyzed using IBM SPSS Statistic 25.0. The mediating effect of unconditional self-acceptance on the relationship between the subject's life stress and depression was analyzed using Baron and Kenny's method. In addition, the Sobel test was conducted to determine the significance of the mediating effect. Results: The regression model explained 43% of the variance in nursing students' depression. Significant factors were task-related life stress, unconditional self acceptance, and academic achievement. Unconditional self acceptance had a partial mediating effect on the relationship between nursing students' task-related life stress and depression. Conclusion: To prevent depression in nursing students, it is necessary to build effective strategies to manage task-related stress and improve unconditional self-acceptance.

• The Journal of Korean Society for School & Community Health Education
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• v.22 no.1
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• pp.25-35
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• 2021

Objectives: This study examined the relations among 5 personality factors, self-regulatory efficacy and subjective well-being in parents with developmental disabilities. This study also examined the mediating effect of self-regulatory efficacy on the relationship between 5 personality factors and subjective well-being in parents with developmental disabilities. Methods: The research subjects consisted of 114 parents with developmental disabilities. They completed questionnaires 5 personality factors, self-regulatory efficacy and subjective well-being by parents. The data were analyzed by SPSS 22.0 program. Results: The results of this study showed that 5 personality factors-neuroticism and extroversion-had a direct effect on subjective well-being in parents with developmental disabilities. Second, 5 personality factors-extroversion- had an indirect effect on the subjective well-being through self-regulatory efficacy in parents with developmental disabilities. Conclusions: These findings have implications for future research and practice by highlighting the importance of self-regulatory efficacy in subjective well-being in parents with developmental disabilities.

• Informatization Policy
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• v.27 no.3
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• pp.82-111
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• 2020

Recently, increasing use of big data have caused regulation factors of personal information and combination of pseudonymized information to emerge as key policy measures. Therefore, this study empirically analyzed the mediating effect and moderating effect of pseudonymized information combination as the third variable in the relationship between regulation factors of personal information and big data utilization. The analysis showed the following results: First, among personal information regulation factors, definition regulation, consent regulation, supervisory authority regulation, and punishment intensity regulation showed a positive(+) relationship with the big data utilization, while among pseudonymized information combination factors, non-identification of combination, standardization of combined pseudonymized information, and responsibility of combination were also found to be in a positive relationship with the use of big data. Second, among the factors of pseudonymized information combination, non-identification of combination, standardization of combined pseudonymized information, and responsibility of combination showed a positive(+) mediating effect in relation to regulation factors of personal information and big data utilization. Third, in the relationship between personal information regulation factors and big data utilization, the moderating effect hypothesis that each combination institution type of pseudonymized information (free-type, intermediary-type, and designated-type) would play a different role as a moderator was rejected. Based on the results of the empirical research, policy alternatives of 'Good Regulation' were proposed, which would maintain balance between protection of personal information and big data utilization.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.529-537
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• 2015

The aim of this study was to validate the mediating effects involvement between service quality and satisfaction in children's pool. For the purpose, survey was conducted. 450 samples were collected, and 430 data were used for final analysis. Data processing was made factor analysis, correlation analysis, structure equation model analysis via SPSS 21.0 and AMOS 7.0 programs. Study findings are as follows: First, among the factors of service quality, only the facilities factor was effective to involvement. Second, among the factors of children's pool service quality, program and facilities factors were effective to satisfaction. Third, involvement of children's pool was effective to satisfaction. Fourth, involvement had a mediating effect on the effect of facilities factor on satisfaction.

• Journal of Korean Academy of Nursing
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• v.50 no.5
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• pp.658-670
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• 2020

Purpose: This study aimed to identify the predictors of blood and body fluid exposure (BBFE) in multifaceted individual (sleep disturbance and fatigue), occupational (occupational stress), and organizational (hospital safety climate) factors, as well as infection prevention behavior. We also aimed to test the mediating effect of infection prevention behavior in relation to multifaceted factors and the frequency of BBFE. Methods: This study was based on a secondary data analysis, using data of 246 nurses from the Shift Work Nurses' Health and Turnover study. Based on the characteristics of zero-inflated and over-dispersed count data of frequencies of BBFE, the data were analyzed to calculate zero-inflated negative binomial regression within a generalized linear model and to test the mediating effect using SPSS 25.0, Stata 14.1, and PROCESS macro. Results: We found that the frequency of BBFE increased in subjects with disturbed sleep (IRR = 1.87, p = .049), and the probability of non-BBFE increased in subjects showing higher infection prevention behavior (IRR = 15.05, p = .006) and a hospital safety climate (IRR = 28.46, p = .018). We also found that infection prevention behavior had mediating effects on the occupational stress-BBFE and hospital safety climate-BBFE relationships. Conclusion: Sleep disturbance is an important risk factor related to frequency of BBFE, whereas preventive factors are infection prevention behavior and hospital safety climate. We suggest individual and systemic efforts to improve sleep, occupational stress, and hospital safety climate to prevent BBFE occurrence.

• Proceedings of the Korea Database Society Conference
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• 2010.06a
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• pp.165-180
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• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.255-263
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• 2020

According to the notion that anxious attachment may not explain depression fully, there has been abundant studies investigating the mediating factors affecting the relationship between anxious attachment and depression. However, there was no previous study examining the mediating effect of self-absorption. Therefore, the present study examined the mediating effect of self-absorption on the relationships between adult anxious attachment and depression for 283 college students. To examine relationships among variables, structural equation modeling analysis was utilized. and the present study found a partial mediation effect of self-absorption in the relationship between anxious attachment and depression. This result suggests that anxious attachment influences attentional process and as a result, the maladoptive self-focused attention can precipitate depression. Current findings can contribute to the field by providing knowledge about risk factors and cognitive mediators affecting mental health of college students who are in "transitional period" in their life. Future studies can investigate interactions among risk, protective, and mediating factors affecting the relationship between anxious attachment and depression among college students.