• Journal of Distribution Science
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• v.10 no.11
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• pp.61-70
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• 2012

Purpose - The entry of Super Supermarkets (SSM), operated by large corporations, into the retail distribution market weakens the competitive power of local supermarkets (SM) and their families leading to a rapid collapse of the local-SM market. Accordingly, this is a very sensitive and urgent issue in Korean society and politics. Therefore, the government is required to take steps to activate a local-SM market and regain the loyalty of their customers. However, in spite of the urgent need of a comparative study on the advantages and competitive power of local-SM in relation to the SSM, little research has been done on this issue to date. One purpose of this study is to analyze the differences in store characteristics of the local SM and SSM, and to explore the relationships amongst various store characteristics, such as consumption emotion, relation quality, and store loyalty between store types to provide an efficient solution to activate a local-SM market. Research design, data, methodology - To analyze the differences in the evaluation of store characteristics between store types, and to test the moderator and mediator effects, data were collected from 488 customers in Seoul, Incheon,and Gyeonggi Province. The theoretical model consists of four hypotheses, and data was processed to test these using factor analysis, t-test, regression analysis, hierarchical regression, and the three step regression proposed by Baron and Kenny. Results - First, the analysis shows that local-SM customers evaluate location characteristic factors significantly higher compared to SSM customers. However, SSM customers evaluate quality of merchandise, sales promotion activities, and store environment significantly higher. Yet, there are no significant differences in the evaluation of consumption emotion, relation quality,and store loyalty between the store types. Second, the analysis of moderator effects of the store type show that sales promotion and store atmosphere factors have a significantly negative moderating effecton positive consumption emotion, while positive consumption emotion has a significantly positive moderating effect on absorption of relation quality, while there are no significant moderating effects between consumption emotion and store loyalty. Third, while both trust and absorption of relation quality are partially mediated between consumption emotion and store loyalty, only absorption is partially mediated between positive consumption emotion and store loyalty. There are no significant mediating effects of absorption between negative consumption emotion and store loyalty. Conclusions - We strongly recommend that location restrictions on entrance of SSM into local-SM market should either be further strengthened or sustained for the activation of the local store market. Government should strengthen financial support to improve the quality of merchandise, sales promotion, employee education, store environment of the local-SM by providing appropriate business consulting. Moreover, the result implies that the owners of alocal-SM should take measures to increase customers' absorption and store loyalty, such as store cleanliness, maintaining a delightful atmosphere at the store, and training employees on attitudes towards customers. As this study is restricted within Seoul, Incheon, and Gyeonggi Province, care needs to be taken in generalizing the interpretation and application to the national level.

• Asia-Pacific Journal of Business
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• v.12 no.4
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• pp.107-134
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• 2021

Purpose - Korean firms have entered the Mongolia, the world's top 10 resource rich country with huge market potential, since the diplomatic relations between Korea and Mongolia were established in 1990, but little is known about Korean firms' entry strategy in the Mongolian market. With this background, this study aims to investigate the seven cases of Korean firms doing business in Mongolia (SK Telecom, Samsung S1, T-Money, E1 Energy, Cafe Bene, E-Mart, and CU). Methodology - this study is based on numerous primary and secondary data about the Mongolian market, as well as Korean firms in Mongolia. Findings - the following three implications were derived from our case analysis: first, when entering into Mongolia, a thorough analysis of political and social risks and a good understanding of institutional voids should be preceded. Second, for this reason, entering through cooperation with local partners, such as joint ventures or franchising, is expected to increase the possibility of success. Third, unlike in the early days of Korean firms in Mongolia, the business environment in Mongolia has become more stable and predictable, and a friendly atmosphere for Koreans and Korean firms is forming, increasing the possibility of success and settlement of Korean firms. Research implications - this study contributes to extant literature by providing more systematic research on Korean firms in Mongolia and by presenting practical implications through the analysis of success and failure cases of Korean firms in the Mongolian market.

• Korean Journal of Organic Agriculture
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• v.17 no.3
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• pp.273-289
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• 2009

Under the changed market condition, The objectives of this study are to develop and test a research model specifying the relationship between customer loyalty and sale of environment-friendly food in korea. The target population of this research is consumers in seoul and some major cities. they are judged to have bigger environment-friendly food buying power and represent the future environment-friendly food consumption trend in korea. Results acquired from statistical analysis can be summarized like the following. The label-related components were important factors effecting the satisfaction and the loyalty. Also this study indicate that the customer loyalty is positively related to producer, ingredient indication, advertisement, and negatively related to price.

• Journal of Fashion Business
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• v.9 no.5
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• pp.96-113
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• 2005

The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

• Korean Journal of Agricultural Science
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• v.48 no.4
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• pp.797-806
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• 2021

As the number of scaled-up ranches increased and agile responses to market changes became possible, decision-making by Hanwoo cattle farms also began to affect short-term shipments. Considering the changing environment of the Hanwoo supply market and the response speed of producers, it is necessary quickly to grasp the forecast ahead of time and to respond accordingly in an effort to stabilize supply and demand in the Hanwoo market. In this study, short-term forecasting model centered on the supply of Hanwoo was established. The analysis conducted here indicates that the slaughter of Hanwoo males increases by 0.248 as the number of beef cattle raised over 29 months of age in the previous month increases by one, and 0.764 Hanwoo females were slaughtered under average conditions for every Hanwoo male slaughtered. With regard to time, the slaughtering of Hanwoo was higher in January and August, which are months known for holiday food preparation activities for the New Year and Chuseok in Korea, respectively. Simulations indicated that errors were within 10% in all simulations performed through the Hanwoo supply model. Accordingly, it is considered that the estimation results from the supply model devised in this study are reliable and that the model has good structural stability.

• Korean Journal of Social Welfare
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• v.58 no.4
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• pp.313-339
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• 2006

The purpose of this study is to analysis empirically the socio-structural causes of working poor. This study used raw data of of Korea National Statistical Office from 1982 to 2004, and put in operation time series multiple regression analysis to use socio-economic factors of macro-economy environment, labor market, distribution system. Contrary to assertion of growth-concentrated people, economic growth rate has had significantly positive effect on the change of working poor size. In the growth period there has been trickle down effect of economic growth, but in the post-Fordism period there has not been valid circular relation. Recent introduction of the U. S. type capitalism resulted in negative phenomenon like aggravation of income distribution, deterioration of employment quality, enlargement of working poor. And there rise a question on socio-economic durability due to de-compensation on intra-institution. It is necessary to grope transition to the high road social market model - that is stable and sustainable - correspond to Korea that is stable and sustainable.

• Journal of Korean Society of Transportation
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• v.34 no.4
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• pp.330-340
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• 2016

The main objective of study was to analyze the effectiveness of transit mall. To this end, this study compared operational status of transit malls in operation (Daegu, Seoul and Busan). For the city of Busan where the latest transit mall became operational in 2015, a discriminant model was proposed to determine user satisfaction/dissatisfaction. The outcomes of comparative study showed that each city has different operational focus - Seoul has focus on traffic demand management, Busan has focus on walking environment, and Daegu has focus on accessibility to public transportation. Also, the discriminant model indicated that market sentiment, convenience of bus service, traffic accident risk, number of pedestrian, market user number have effects on user satisfaction. These results implied that, to improve user satisfaction, measures for market revitalization such as opening events and forming consultative groups need to be prepared and traffic conditions should also be improved through expansion of curfew time, linkage with subway station.

• Journal of the Korean Society of Food Culture
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• v.36 no.5
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• pp.430-440
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• 2021

The purpose of this study was to provide basic data for future research and suggest product development and market segmentation strategies by identifying the perceptions and consumption behaviors of vegetarians in each segment of the vegetarian market. According to food consumption value, a total of three market segments were derived, and the markets were named based on their characteristics, including 'environment and animal protection', 'multiple consideration' and 'low interest'. As a result of analyzing the perception of vegetarian-based food, "environment and animal protection" and "multiple consideration" presented positive perceptions of a vegetarian food product. Conversely, the group stating low interest expressed negative perceptions of the vegetarian food product. An analysis of the requirements for development for vegetarian-based foods products (eg. aquafaba), indicated that the development requirements for all products, except cultured and processed meats, were high.?Considerable demand was observed for vegetarian menus and vegetarian restaurants. As a result of the analysis on the necessity of the elements of the vegetarian restaurant menu, the subjects that stated "multiple consideration" had significantly higher awareness of issues related to vegetarian foods than others.

• Journal of Energy Engineering
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• v.11 no.4
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• pp.291-298
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• 2002

This paper presents a practical methodology that can analysis power flow and marginal factors based on optimal power flow (OPF) of power systems under restructuring environment. First of all, to evaluate useful marginal factors, nonlinear optimization problems of minimum fuel cost and minimum transmission loss are formulated and solved by nonlinear primal-dual interior point method. Here, physical constraints considered in the optimization problems are the limits of bus voltage. line overloading, and real & reactive power generation. Also, an evaluation method of marginal price and marginal transmission loss is presented based on sensitivities calculated by the two OPF problems. Especially, to reflect the cost related to transmission losses in the competitive electricity market, an analysis method of MLF (marginal loss factor) is pro-posed. Numerical results on IEEE RTS 24 show that the proposed algorithm is effective and useful for analysis of power market price.

• Journal of the Korean Society of Costume
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• v.31
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• pp.33-46
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• 1997

The purpose of this study was to investigate color planning method for apparel fashion de-sign and to present the method of analysis of green color. Theoretical backgrouds of color planning for fashion design were scrutinized by documentary studies Fashion color planning has been developed through 4 steps: analysis of color environment analysis of color psy-chology presentation of coordination appli-cation to fashion design. Green color environment consisted of mar-ket informations and forecast informations The former were collected by color samples which were used for women's apparel of national brands from '93 spring/summer to '96 spring/summer and the latter were analyzed by fashion forecasting books. Green color psy-chology was investigated through the docu-mentary studiess. image of green color and these expressed in fashion were revealed through documentary studies. The results of this study were as follow: 1. 117 green color samples were collected from domestic womens brand. The character-istic of samples were the yellow green in hue and pale light bright in tone. forecast infor-mation was collected through fashion forecasting books from abroad and adaption of forecast information was investigated by mak-ing a comparison forecasting information be-tween market information. In consequence national market colors reflected the forecast information in concurrence with the character-istic colors of national women's apparel. 2. Affirmative images of green were nature youth health and abundance and negative images were extraordinary misfortune wind-fall. in these images nature youth and health were mostly used in fashion.