• 농촌지도와개발
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• 제24권3호
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• pp.185-197
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• 2017

Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.170-180
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• 2010

본 연구는 부산국제영화제와 전주국제영화제를 중심으로 지역개발을 위한 문화전략의 하나로 영화제에 대한 현황들을 짚어보고 그 활성화 방안을 제시해 보고자 한 것이다. 부산과 전주는 그 나름대로 영화의 뿌리를 가지고 있는 역사성이 있었으며 영화제의 특성이나 목적에 차별성을 갖고 있었다. 그러나 이러한 목적이 지역축제로서 성공적인 자리매김을 하기에는 지역적 주제설정과 독창적 이벤트가 부족하였다. 부산국제영화제의 경우 참여와 체험중심의 프로그램을 보강함으로써 부산이라는 지역성을 살릴 수 있는 영화축제가 되어야 할 것이며 전주국제영화제의 경우는 전주가 영상산업의 중심으로 자리 잡을 수 있는 지속적인 기획 및 정책들을 내놓아야할 것이다. 마지막으로 지역문화축제로서 국제영화제의 활성화 방안으로는 영화 로케이션 장소로서의 지역공간의 적절한 활용과 지역문화축제 콘텐츠 개발, 네트워크 형성, 지역문화 인력양성, 필름마켓 조성, 문화복합산업으로서 영화제 활성화 등을 제시하였다.

• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.493-506
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• 2016

본 연구는 지역축제에 참가한 방문객들이 느끼는 지역축제에 대한 이미지를 파악하고, 축제에 대한 이미지가 방문객의 만족도, 재방문 및 추천의사에 미치는 영향, 그리고 방문객의 만족도가 축제를 다시 찾고자하는 재방문 및 추천의사에 어떠한 영향을 미치는지 실증적으로 분석하였다. 분석결과, 지역축제 이미지 요인은 인지적 이미지, 정서적 이미지, 시설 이미지와 같이 3가지 요인으로 도출되었으며, 3가지 요인 모두가 방문객이 느끼는 지역축제의 시설 만족도에 영향을 미치는 중요한 요인으로 나타났지만, 운영만족도에는 정서적 이미지만이 영향을 미치는 요인으로 나타났다. 축제의 재방문 및 추천의사를 향상시키기 위해서는 인지적이미지, 정서적 이미지, 시설 이미지 중에서도 축제장 접근성, 주변관광지와 축제장 연계, 축제장소의 적정성, 그리고 축제장과 주변환경의 조화 등과 같은 축제장에 대한 인지적 이미지, 즉 축제장의 입지요소가 가장 먼저 고려되어야 함을 시사하고 있다. 따라서 방문객의 만족도와 재방문 및 추천의사를 동시에 향상시키기 위해서는 무엇보다도 우선적으로 인지적 이미지 향상에 노력해야 한다.

• 한국지역지리학회지
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• 제10권3호
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• pp.642-653
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• 2004

본 연구는 곡성군에서 개최되는 곡성심청축제를 사례로 축제만족도 결정요인을 고찰하였다 곡성심청축제는 2000년부터 개최되어 2004년 현재 제5회 개최를 앞두고 있다. 곡성심청축제가 타축제 프로그램과 구별되는 독특한 면은 심청의 "효"의 의미를 되새기고 섬진강의 자연생태를 통한 "환경"의 중요성을 인식하는 다양한 볼거리와 체험행사로 구성되었다는 점이다. 본 연구에서는 지역축제 방문객의 만족도 결정요인을 고찰하기 위하여 17개의 지역축제 방문객의 만족요인 항목을 구성하여 설문조사를 통한 실증분석을 하였다. 연구자료는 세가지 통계기법(신뢰도분석, 요인분석, 다중회귀분석)을 사용하여 분석되었으며, 요인분석 후 4개의 요인(기념품과 음식, 행사내용, 홍보안내, 편의시설)이 도출되었다. 본 연구의 결과로 지역축제 방문객의 만족과 재방문. 그리고 권유의사에 가장 큰 영향을 미치는 유의한 축제만족요인은 '행사내용'요인으로 밝혀졌다. 지역축제 방문객 만족을 위해서는 무엇보다 축제 행사내용의 다양함과 재미, 체험프로그램을 통한 해당 지역의 문화 인지가 중요함을 알 수 있다. 지역축제의 관리자나 기획자는 지역축제의 만족요인에 지속적인 관심을 가져야 할 것이다.

• 농촌계획
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• 제24권1호
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• pp.75-87
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• 2018

The purpose of this study was to investigate how the operating system quality of Cheongwon Organic Festival, a local festival held in Cheongju, affects visitor satisfaction, and to also revitalize the Cheongwon Organic Life Festival through this study. 344 visitors of the Cheongwon Organic Life Festival were recruited to become participants of this study using a random sampling method. There were significant differences in the evaluation of the operating system quality at the Cheongwon Organic Life Festival depending on the visitors' gender, age, education, household income, acquisition of information, purpose of visit, considerations of the purchase of festival goods, purchase of a pre-sales ticket, and residence.Different factors such as the visitors' gender, age, education, household income, acquisition of information, purpose of visit, considerations while purchasing festival goods, and residence impacted the visitors' satisfaction of their visit to the Cheongwon Organic Life Festival. It was found that there was a correlation between the operating system quality at Cheongwon Organic Life Festival and the visitors' satisfaction. The operating system quality as a whole and the event programming showed the highest correlation with the visitors' satisfaction.

• 인간식물환경학회지
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• 제22권6호
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• pp.629-639
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• 2019

This study was conducted to analyze the characteristics of visitors to Hadong Bukcheon Iceland Poppy (BIP) Festival in order to sustain and enhance local flower festivals as a garden tourism. A questionnaire was distributed to BIP Festival visitors from May 18 to 27, 2018. A total of 167 responses were subject to be analyzed. Descriptive statistics analysis was mainly used and focused on describing the results in direct to explain the BIP Festival as a garden tourism. The number of female visitors and those in their 40s and 50s was high. Most of the visitors were found to live in other cities or counties near the area where BIP Festival was held and to prefer festivals held on the theme of nature and local features. The revisit rate and awareness of BIP Festival were 52.1% and 72.5% respectively. They mainly obtained the information on BIP Festival from people around them including family members, friends and colleagues, or from the Internet. Most answered that BIP festival was the most important destination on their trip. The major motives of BIP Festival visit included "spending quality time with family or friends (34.1%)", "appreciating Iceland poppy and gardens (25.6%)", and "enjoying oneself (tranquility, mental rest, etc.; 21.3%). As a companion, family and friends/colleagues accounted for 62.3% and 26.3% respectively. Most were found to spend 1-2 hours on visiting BIP festival and stay in Hadong county for a quarter of a day. In satisfaction of BIP Festival itself, "display and maintenance of Iceland poppy (3.76)" and "easiness of viewing (places arrangement, path, etc.) (3.57)" were high. In satisfaction of public relation and information, "service and hospitality of guides and desk clerks (3.66)" was high. The intention to revisit BIP Festival was nearly affirmative (3.73-3.80).

• Current Research on Agriculture and Life Sciences
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• 제30권2호
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• pp.90-96
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• 2012

This study was investigated for the local festival's educational impact. And take advantage of local festivals and educational effectiveness of the educational factors that affects, local festivals, depending on the type, application factors and intention to revisit whether there are differences in educational projects have identified the effect. So take advantage of the educational needs of local festivals for the purpose is to recognize that. To this end, 2010 Cheongdo persimmon festival's visitors were surveyed. How to analyze the descriptive statistics and factor analysis, reliability analysis, multiple regression analysis, ANOVA was used. The results of multiple regression analysis, community education of local festivals, discretionary activities, and agricultural education in educational projects in local festivals factor effects showed positive effects. The results of ANOVA, type programs and performances of the factors exhibition programs, experiential programs were no significant differences between groups. Of intention to revisit, "will revisit" and "I do not know", "will not visit" and "I do not know" and "will not visit" was no significant difference between the groups. These results, focusing on the needs of local festivals take advantage of the educational implications for the proposed recognition.

• 복식
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• 제59권7호
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• pp.17-33
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• 2009

The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.

• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.131-147
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• 2020

Purpose The purpose of this study is to develop intelligent vehicle parking distribution system based on LoRa network at the circumstance of traffic congestion during cultural festival in a local city. This paper proposes a parking dispatch and distribution system using a Q-learning algorithm to rapidly disperse traffics that increases suddenly because of in-bound traffics from the outside of a city in the real-time base as well as to increase parking probability in a parking lot which is widely located in a city. Design/methodology/approach The system get information on realtime-base from the sensor network of IoT (LoRa network). It will contribute to solve the sudden increase in traffic and parking bottlenecks during local cultural festival. We applied the simulation system with Queuing model to the Yudeung Festival in Jinju, Korea. We proposed a Q-learning algorithm that could change the learning policy by setting the acceptability value of each parking lot as a threshold from the Jinju highway IC (Interchange) to the 7 parking lots. LoRa Network platform supports to browse parking resource information to each vehicle in realtime. The system updates Q-table periodically using Q-learning algorithm as soon as get information from parking lots. The Queuing Theory with Poisson arrival distribution is used to get probability distribution function. The Dijkstra algorithm is used to find the shortest distance. Findings This paper suggest a simulation test to verify the efficiency of Q-learning algorithm at the circumstance of high traffic jam in a city during local festival. As a result of the simulation, the proposed algorithm performed well even when each parking lot was somewhat saturated. When an intelligent learning system such as an O-learning algorithm is applied, it is possible to more effectively distribute the vehicle to a lot with a high parking probability when the vehicle inflow from the outside rapidly increases at a specific time, such as a local city cultural festival.

• 한국산림과학회지
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• 제97권3호
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• pp.340-347
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• 2008

본 연구는 산촌지역축제인 주왕산수달래축제를 대상으로 축제 품질서비스와 방문객만족도, 만족도와 방문객 충성도 및 축제효과 간의 개념적 구조관계를 분석하기 위하여 공변량구조모형분석을 실시하였다. 현지 설문조사는 2008년 주왕산수달래축제 방문객 445명에 대하여 조사가 이루어졌다. 분석결과, 축제 서비스품질을 구성하는 하위차원인 축제경험, 부대시설, 서비스 요인 모두 방문객만족에 영향을 주는 것으로 나타났으며, 방문객만족은 충성도와 축제효과에 영향을 주는 것으로 분석되었다. 축제 품질서비스 가운데 하위개념인 서비스 요인은 방문객만족도에 가장 큰 영향을 미치는 것으로 나타났다. 이러한 결과는 축제의 성공적 개최나 산촌지역주민에게 긍정적 효과를 주기 위해서는 축제진행요원의 환대(친절)나 행사안내와 같은 정보제공에 우선순위를 두어 집중적으로 관리함으로써 방문객만족을 향상시킬 수 있다는 이론적 근거를 제시하고 있다.