Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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An Influence Analysis of the Visitor's Satisfaction by Operating System of Local Festival - Focused on the Cheongwon Organic Life Festival -

지역축제 운영시스템의 품질이 방문객의 만족도에 미치는 영향 - 청원생명축제를 중심으로 -

  • Cho, Seonggeol (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Hwang, Sungki (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Jung, Kyusang (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Eom, Seong Jun (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.) ;
  • Rhee, Shinho (Dept. of Agricultural and Rural Engineering, Chungbuk Nat'l Univ.)
  • 조성걸 (충북대학교 지역건설공학과) ;
  • 황성기 (충북대학교 지역건설공학과) ;
  • 정규상 (충북대학교 지역건설공학과) ;
  • 엄성준 (충북대학교 지역건설공학과) ;
  • 리신호 (충북대학교 지역건설공학과)
  • Received : 2018.01.19
  • Accepted : 2018.02.14
  • Published : 2018.02.28
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Abstract

The purpose of this study was to investigate how the operating system quality of Cheongwon Organic Festival, a local festival held in Cheongju, affects visitor satisfaction, and to also revitalize the Cheongwon Organic Life Festival through this study. 344 visitors of the Cheongwon Organic Life Festival were recruited to become participants of this study using a random sampling method. There were significant differences in the evaluation of the operating system quality at the Cheongwon Organic Life Festival depending on the visitors' gender, age, education, household income, acquisition of information, purpose of visit, considerations of the purchase of festival goods, purchase of a pre-sales ticket, and residence.Different factors such as the visitors' gender, age, education, household income, acquisition of information, purpose of visit, considerations while purchasing festival goods, and residence impacted the visitors' satisfaction of their visit to the Cheongwon Organic Life Festival. It was found that there was a correlation between the operating system quality at Cheongwon Organic Life Festival and the visitors' satisfaction. The operating system quality as a whole and the event programming showed the highest correlation with the visitors' satisfaction.

Keywords

References

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