• Journal of Agricultural Extension & Community Development
• /
• v.18 no.2
• /
• pp.239-262
• /
• 2011

The study aims to find development plan of the Hanmadang festival in Jachaebanga village. First of all, Financing is the first major obstacle to opening a successful village festival. In order to host village festival. It's important that smooth financing. It needs head north and diversify of the Banga table. Through proceeding by subscription, research a value-added food the village benefits can be better. Because Jachaebanga village located in capital area. The people who live in Seoul and Gyonggi area easily approachable. So, If induce a free visitors to reservation visitors, It will benefit not only village, but also visitors. Hanmadang festival program and another village festival program are evenly alike. Festival organizers must provide a differentiated festival program to reservation visitors. It needs merge the harvest program and society curriculum to amplify the synergy. Like a Turtle play, participation inducement to neighboring traditional culture organization can be of help to consist festival program. There simply aren't enough people here to progress festival properly. In order to supply people to progress properly, Festival plan, Budgets allocations have to be determined by village officers.

• International Journal of Contents
• /
• v.5 no.3
• /
• pp.98-106
• /
• 2009

For the success of a festival, effective volunteer management is axiomatic. Given the dramatically increased size and quality of festivals and events in Korea over the past fifteen years, the importance of effective volunteer management has been overlooked among festival organizations in comparison to similar festivals in western countries. This paper provides a description and an assessment of the Hi Seoul Festival 2009 volunteer program based on an seven-step ideal process of an effective festival volunteer program with suggestions for the program development by reviewing organizational documents, and an interview with a staff member of the Hi Seoul Festival organization, and a survey pertinent to festival volunteers' motivation. This study shows college students are more interested in volunteering at festivals in Korea with the primary motivation of developing relationships and gaining work experience. It also suggests that the Hi Seoul Festival organization should fully appreciate the importance of an effective volunteer program and the position and work of a volunteer coordinator.

• Journal of the Korean Society of Food Culture
• /
• v.30 no.1
• /
• pp.29-40
• /
• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.

• Journal of Korean Society of Rural Planning
• /
• v.21 no.3
• /
• pp.19-31
• /
• 2015

In this study, seasonal customs are analyze the appropriate festival for each 24 seasonal divisions of the year. Recover the intrinsic value of the festival and selected the target villages and each village should investigate elements of the festival. The village were sought activation of a rural village by setting the festive season. (1) 24 seasonal divisions of the year festival is a small town festival, the festival's program is based on the experience-oriented. Based on period seasonal customs and season plays are set up 24 seasonal divisions of the year festival's program. (2) Survey area is the rural tourism village carried seven villages at Cheongju-si in Chungcheongbuk-do. (3) 24 seasonal divisions of the year festival establish as possible to the festival program is based on 24 seasonal divisions of the yearfestival seasonal customs, seven villages were set on the festival. on the season sesipung through the festive season as possible to the festival program was set up, seven villages were set on the festival. The first standard, festivals and events that are currently made. Second,now ongoing in the village is experience program and a 24 seasonal divisions of the year seasonal customs resource. (4) As a result, each period of the festival was set in the village. (5) By festival setting recover intrinsic value of the festival by taking advantage of 24 seasonal divisions of the year. The common interests of the rural town of experience, the rising interest in each town and village festivals activation of the network can be achieved.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.297-304
• /
• 2017

In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

• The Journal of the Korea Contents Association
• /
• v.9 no.9
• /
• pp.370-379
• /
• 2009

The author in this study carried out survey by questionnaires on the spectators who participated in the Andong International Mask Dance Festival being held from Sept. 26, 2008 to Oct. 5, 2008. Survey was designed to find out what was influence of sense of satisfaction from experience program upon spectators' intent for re-visit for such program in future. Result of analysis showed that experience program of Andong International Mask Dance festival was constituted of diverse aspects accordingly level of satisfaction by spectators for the program was very high. Also spectators' sense of anticipation for experiencing feeling of uniqueness and creativity appeared to be very high. In terms of level of satisfaction spectators showed high level satisfaction with sense of convenience and creativity aspect thus it was revealed that spectators' sense of satisfaction with festival experience program had significant impact on their intention for re-visit in future. In consideration of such fact there seemed to be need for versatile approach to experience program of Andong International Mask Dance Program and continuous research and development of experience program in order to meet changing desire of tourists thus there is urgent need for developing creative and more active experience program In future.

• Human Ecology Research
• /
• v.61 no.4
• /
• pp.709-721
• /
• 2023

This study aimed to enhance awareness of diverse families and promote an inclusive, family-friendly culture by implementing the metaverse in a family festival and assessing its effects during the Covid-19 pandemic. To achieve this, the metaverse was applied and operated at the Jung-gu Family Center Family Festival in Seoul from October 29 to November 6, 2021. The design of the Metaverse Family Festival prioritized the integration of metaverse technology and the layout of program-linked spaces to create a realistic experience. The festival was operated with a focus on providing experiential activities and exhibitions. Data comprised program satisfaction and reviews from a sample of 228 festival participants. The key findings were as follows. Firstly, participants shared their interest and joy in experiencing new activities with their families through the Metaverse Family Festival. Secondly, creating a realistic family festival environment proved practical for encouraging active participation. Thirdly, the Metaverse Family Festival was perceived as promoting an inclusive, family-friendly culture by facilitating safe and accessible communication. Fourthly, the festival effectively bridged the digital gap within families, thereby enhancing digital literacy. This study offers new insights for the future design and operation of various programs in family centers and public institutions.

• Culinary science and hospitality research
• /
• v.8 no.3
• /
• pp.147-168
• /
• 2002

This research made an alternative plan about tour experience program development utilizable cooking peculiar of an Andong locality. First currently Andong region have an Andong bass fishing great meeting, an Andong international mask dance, an Andong apple expo, an Andong Korean beef miss choice meeting, an Andong Hahoe folk village dabbling in water festival, but Andong didn't have about food festival. This region will mask a planning about food festival after this. Second, an Andong have a rich tradition of confucianism and buddhism. For example, there are Bongieong temple and Dosan private school. Therefore it is necessary tour experience program development can join of food and culture. Third, in term original locality of mask dance, we can tour experience development program out of the traditional food festival and mask dance performance. Fourth, Andong have a traditional food (a bluff memorial service rice, Andong fermenting rice, Gunjin noodle) and a traditional Korean-style house(sueding, chirye artists). It is necessary the development of board and loading experience program.

• Journal of Korean Society of Rural Planning
• /
• v.23 no.1
• /
• pp.11-19
• /
• 2017

The purpose of the study was to investigate how the Cheongwon Organic Life Festival, a rural festival, affects the farmers of the local farms in Cheongju. Based on grounded theory, this study analyzed the objective using a qualitative research program, the Nvivo11 program. The data was collected through in depth interviews from 13 farmers who participated in the Cheongwon Organic Life Festival, and were also residents of Chungcheungbuk-do. The roles of the local festival expected by farmers, were the sale of local agricultural products, local public relations, regional revitalization, a sense of pride as a farmer, exchange of business ideas for sales of agricultural products, and a line of direct communication between farmers and consumers. The farmers who participated in the Cheongwon Organic Life Festival insisted that sales should rise. The results showed that the farmers who participated in the festival felt socially and psychologically stable while participating. The programs at the Cheongwon Organic Life Festival include a concert, hands on involvement, and agricultural sales, which have a direct influence on both sales and attracting visitors during the local festival. Farmers who participated in the Cheongwon Organic Life Festival asked for the improvement of the overall operation of the festival, including the problems with the admission tickets, parking, arrangement of facilities, festival venue, time, and etc. The suggested improvements for the Cheongwon Organic Life Festival focused on the quality certification system of agricultural products, as well as the organic farming of products, thereby to gain trust from the consumers.

• Journal of Agricultural Extension & Community Development
• /
• v.24 no.3
• /
• pp.185-197
• /
• 2017

Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.