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http://dx.doi.org/10.7318/KJFC/2015.30.1.029

Relationship among Operation Program and Purchase of Local Agricultural Products and Processed Products at Changnyeong Local Festival  

Cha, Yong-Jun (Department of food and nutrition, Changwon National University)
Her, Eun Sil (Department of food and nutrition, Changshin University)
Publication Information
Journal of the Korean Society of Food Culture / v.30, no.1, 2015 , pp. 29-40 More about this Journal
Abstract
This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.
Keywords
Local agricultural products; purchase; recognition; preference; evaluation of operation program;
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Times Cited By KSCI : 4  (Citation Analysis)
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