• Journal of Digital Convergence
• /
• v.18 no.10
• /
• pp.119-128
• /
• 2020

The rapid changes in the industrial environment are providing crises and opportunities for small and medium-sized export enterprises. This study focused on overseas marketing support projects, especially effective consulting support for online marketing, in response to changes in the role of SMEs. Through a survey on companies participating in the online export support project, it was analyzed that both the consultant's competence and service quality had a significant effect on satisfaction, and that satisfaction had a significant effect on corporate performance. Also, satisfaction showed some significant mediating effects. In order to achieve business results, the competence of the consultant and the quality of service must be achieved together. This study presents the criteria for determining substantive factors necessary for the improvement of export support projects, and further studies on capacity-building measures for each factor should be conducted in the future.

• Journal of Digital Convergence
• /
• v.13 no.11
• /
• pp.119-132
• /
• 2015

This study empirically examined which factors facilitate or disturb the learning and practical knowledge transfer in consulting and which factors have most powerful influence on the learning and transfer of consulting knowledge. Analysing 160 data collected from FTA origin managers in export companies, the study findings show the ambiguity(-), complexity(+), consulting competences(+), intervention design and delivery(+), self-efficacy(+) and government subsidies(+) significantly affected on Client's learning, while consultant's expertise(+), consulting involvement(+), transfer culture(+) significantly affected on consulting knowledge transfer, respectively. It showed that consulting competence and causal ambiguity have an greater influence on learning while consultant's expertise has a greater influence on consulting knowledge transfer, respectively. The findings implicate that consulting success depends on rather consultant's factors(consultant's expertise and consulting competence) than client's input factors. To succeed in consulting project, it is important that the consultants effectively develop and apply consulting methods & tools as shared interfaces between consultant and client.

• Journal of the Korea Convergence Society
• /
• v.10 no.11
• /
• pp.335-343
• /
• 2019

The purpose of this study is to derive the necessary factors by conducting a questionnaire survey for SMEs with experience in participating in the online export support business in order to derive the factors that activate SMEs' online marketing. As a result, it was found that the Corporate trade capacity had a positive influence on online marketing utilization, and that the Corporate internal capacity did not have a significant influence on online marketing utilization. Since the consultants' role for export marketing obviously appears to exercise more significant positive effect on online marketing utilization, we can suggest the followings to activate online exports of SMEs. First, more effective efforts are needed to expand the trading capacity to utilize online marketing, and secondly, the export marketing capacity of SMEs needs to be strengthened steadily. In particular, strengthening the capabilities of the trading consultants of participating and performing companies is considered to be an important factor in the use of online marketing by SMEs, we recommend further strengthening each corporate and government policy effort to empower export consultants.

• Journal of the Korea Convergence Society
• /
• v.11 no.5
• /
• pp.219-227
• /
• 2020

Rapid changes in the environment, such as the 4th Industrial Revolution, provide crises and opportunities for SMEs. The government is trying to improve and expand the SME support project, but has not been able to achieve the desired results. This study studied the effective performance factors of overseas marketing support projects in response to changes in the role of SMEs. The research was conducted based on a survey of coporations applying for export support projects. As a result of the research, the corporate competence, the support quality from the support institution, and the consultant competency have a significant influence on the utilization of the support project. In addition, it was analyzed that the utilization of support projects has a significant effect on corporate performance. In order to achieve the performance of support projects under a changing export environment, support organizations, consultants, and coporation should strengthen their competences. This study suggests the criteria for judging the actual factors necessary for the improvement of the export support project, and studies on how to strengthen the competences of each factor should be conducted in the future.

• International Commerce and Information Review
• /
• v.18 no.4
• /
• pp.311-332
• /
• 2016

This study aims to analyze the influences of KS certification system on export performance of small and medium-sized enterprises (SMEs) in Korea. The analysis may contribute to enhance export competitiveness of Korean SMEs. Based on previous studies for environment-specific and business-specific determinants regarding KS certification system, this study analyzed six factors influencing on export performance of Korean SMEs. For empirical tests, this study used frequency, validity, reliability, and multiple regression analysis with SPSS 21.0. The results of analysis could be summarized as follows. Managerial mind had influence on KS certification system, whereas employee's awareness on standard was influential to the same categories. Another business-specific factor, KS certification education & training, affected factors of general standardization of KS certification system. General standardization of KS certification factor had effects on export strategic performance. This empirical study presents following implications for small and medium businesses. First, considering that SME management mind proved to be influencing all variables, the concerned SME CEOs are required to support and encourage intra-standardization of KS certification mind within the company to improve their export performance. Second, to better the export performance, SMEs not only need to support, but also to provide education of KS certification to raise awareness on standardization among the employees. Third, ISO certification as well as intra-business standardized system for FTA-related works are highly encouraged to put into use to improve the quality of products.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.78
• /
• pp.93-117
• /
• 2018

In all countries of the world, the development of trade is an important factor for the survival of the national economy. Increased export will lead to national economic growth. Export is directly linked to employment, and the industrial structure will be developed in the direction to produce products of comparative advantages. Therefore, every country around the world is trying to promote export regardless of the size of its economy. Accordingly, this paper focused on the promotion of export of domestic companies. It proposed to cultivate trade experts to promote export of domestic companies. The following five methods were proposed to materialize the proposal. First, it is important to foster trade experts to expand and foster the one-person creative companies. In particular, it is important to develop a professional education curriculum. It is necessary to design and conduct a systematic curriculum throughout the process including follow-up after education such as teaching detailed procedures for establishing a trade business, identification of relevant regulations and related organizations, understanding of special features of each exporting country, and details of exporting procedures through specialist training for the individual industries, helping themto keep their network steady so that they can easily get help from consultants. Second, it is necessary to educate traders working in the field to make them trade experts and utilize themin on-the-job training and consulting. To do this, it is necessary to introduce systematic consultant selection process, and to introduce a systemto educate and manage them. It is because, we must select the most appropriate candidates, educate themto be lecturers and consultants, and dispatch themto the field, in order to make the best achievement in export. Nurturing trading professionals utilizing the current trading workers to activate export of domestic companies can be more efficient through cooperation of trading education agencies and related agencies in various industries. Third, it is also proposed to cultivate female trade experts by educating female trade workers whose career has been disrupted. It is to provide career disrupted women with opportunities to work after training them as trade professionals and to give manpower pool to domestic companies that are preparing for export. Fourth, it is also proposed to educate foreign students living in Korea to be trading experts and to utilize them as trading infra. They can be trading professionals who will contribute to the promotion of export. In the short term, they will be provided with opportunities for employment and start-upin the field of trade, and in the mid- to long-term, they may develop a business network between Korea and their own countries. To this end, we need to improve the visa system, expand free trade education opportunities, and support them so that they can establish small but strong enterprises. Fifth, it is proposed to proactively expand trade education to specialized high school students. Considering that most of domestic companies pursuing activation of export are small but strong companies or small and mediumsized companies, they may prefer high school graduates rather than university graduates because of financial limitations. Besides, the specialized high school students may occupy better position in the job market if they are equipped with expertise in trading. This study can be meaningful, in that it is the first research that focuses on cultivating trading experts to contribute to the export activation of domestic companies. However, it also has a limitation that it has failed to reflect the more specific field voices. It is hoped that detailed plans will be derived from the opinions of the employees of domestic companies making efforts to become an export company in the related researches in the future.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.6
• /
• pp.389-402
• /
• 2022

The purpose of the study is to analyze the significant impacts of expectations, performance, complaints, and fairness that affect consumer satisfaction. The methodology involves reviewing and referencing relevant literature carefully, then proposing a model for customer satisfaction. This study is empirically based on a survey with 50 respondents who work in the field of import and export in the region stretching from the north to the south of Vietnam. The sampling method used in this study is the in-depth interview method. The results show that: (1) expectation has a specific impact on customer satisfaction, (2) performance has a positive impact on customer satisfaction, and (3) complaint which is an intermediary factor between expectation, performance, and fairness has an impact on satisfaction, (4) fairness has a positive effect on satisfaction, in addition, fairness is an extremely important feature when customers choose an import-export service. Research implies that increasing expectations, performance, and fairness results in an improved customer experience and satisfaction when they use the service. It is suggested that the complaint factor continue to be studied and looked into because it still has some effect on satisfaction and is an intermediate variable that changes how the other factors relate to each other.