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http://dx.doi.org/10.14400/JDC.2020.18.10.119

A study on the effect of consultants' competency and service quality on performance in Untact online export support business  

Lee, Hyun-Jun (Dept. Of Smart Convergence Consulting, Hansung University)
Jung, Jin-Teak (Dept. Of Social Science, Hansung University)
Publication Information
Journal of Digital Convergence / v.18, no.10, 2020 , pp. 119-128 More about this Journal
Abstract
The rapid changes in the industrial environment are providing crises and opportunities for small and medium-sized export enterprises. This study focused on overseas marketing support projects, especially effective consulting support for online marketing, in response to changes in the role of SMEs. Through a survey on companies participating in the online export support project, it was analyzed that both the consultant's competence and service quality had a significant effect on satisfaction, and that satisfaction had a significant effect on corporate performance. Also, satisfaction showed some significant mediating effects. In order to achieve business results, the competence of the consultant and the quality of service must be achieved together. This study presents the criteria for determining substantive factors necessary for the improvement of export support projects, and further studies on capacity-building measures for each factor should be conducted in the future.
Keywords
Export support; On-line marketing; Consultant competency; Service Quality; Business performance;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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