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http://dx.doi.org/10.15207/JKCS.2020.11.5.219

A study on factors affecting the use and performance of SMEs' overseas marketing support projects  

Jeong, Bok-Hoon (Dept. Of Smart Convergence Consulting, Hansung University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.5, 2020 , pp. 219-227 More about this Journal
Abstract
Rapid changes in the environment, such as the 4th Industrial Revolution, provide crises and opportunities for SMEs. The government is trying to improve and expand the SME support project, but has not been able to achieve the desired results. This study studied the effective performance factors of overseas marketing support projects in response to changes in the role of SMEs. The research was conducted based on a survey of coporations applying for export support projects. As a result of the research, the corporate competence, the support quality from the support institution, and the consultant competency have a significant influence on the utilization of the support project. In addition, it was analyzed that the utilization of support projects has a significant effect on corporate performance. In order to achieve the performance of support projects under a changing export environment, support organizations, consultants, and coporation should strengthen their competences. This study suggests the criteria for judging the actual factors necessary for the improvement of the export support project, and studies on how to strengthen the competences of each factor should be conducted in the future.
Keywords
SMEs; Export support program; Performance; Service satisfaction; Overseas marketing;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
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