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http://dx.doi.org/10.15207/JKCS.2019.10.11.335

A Study on the Promotion of Online Commerce in Exporting SMEs  

Jeong, Bok-Hoon (Dept. Of Smart Convergence Consulting, Hansung University)
Jung, Jin-Teak (Dept. Of Smart Convergence Consulting, Hansung University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.11, 2019 , pp. 335-343 More about this Journal
Abstract
The purpose of this study is to derive the necessary factors by conducting a questionnaire survey for SMEs with experience in participating in the online export support business in order to derive the factors that activate SMEs' online marketing. As a result, it was found that the Corporate trade capacity had a positive influence on online marketing utilization, and that the Corporate internal capacity did not have a significant influence on online marketing utilization. Since the consultants' role for export marketing obviously appears to exercise more significant positive effect on online marketing utilization, we can suggest the followings to activate online exports of SMEs. First, more effective efforts are needed to expand the trading capacity to utilize online marketing, and secondly, the export marketing capacity of SMEs needs to be strengthened steadily. In particular, strengthening the capabilities of the trading consultants of participating and performing companies is considered to be an important factor in the use of online marketing by SMEs, we recommend further strengthening each corporate and government policy effort to empower export consultants.
Keywords
Online marketing; SME export; Export support business; Export consultant; Overseas market;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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