• 복식문화연구
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• 제17권2호
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• pp.238-254
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• 2009

The purpose of this study were to examine fashion information acceptance and fashion information sources and to analyze the difference according to clothing shopping orientation among digital generation male consumers. The subject were 349 male who were belonging to digital generation as the digital era's new consumers familial with internet and various kinds of digital media. A self-administrated questionnaire was developed based on the results of previous researches. The data were analyzed by using frequency analysis, factor analysis, cluster analysis, ANOVA, Duncan test, $\chi^2$ test, multiple regression analysis by SPSS WIN 12.0 package. The results of this study are as follows: First, clothing shopping orientation of digital generation males were classified into 6 factors: fashion oriented, impulse buying, aesthetic pursuit, individuality pursuit, practical type and reasonable economy. Based on the factor scores, 3 clusters were identified; independent, unconcern, high involvement. Second, the high involvement shopping group utilized various information sources. On the other hand, the unconcerned shopping group was passive in utilizing information sources. Third, the fashion information acceptance of digital generation was classified into 5 factors: searching, leading, following, non-accepting, and delaying acceptance. All fashion information acceptance factors were affected by the information and communication media. Finally, The high involved type of shopping group accepted fashion information at its most and actively.

• 디지털산업정보학회논문지
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• 제6권1호
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• pp.181-195
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• 2010

This study intends to find the empirical relationship between influential factors of CRM realization and performance. The purpose of this study is to analyze effect of managerial support factors on customer orientation, work performance, and customer performance in the banking institutions. First, it is analyzed to find what kind of effects the major factor of CRM system may have on customer orientation. Then, the impacts of the customer orientation on the performance are to be analyzed. Lastly, it is analyzed that the work performance affects the customer performance.

• 디지털융복합연구
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• 제10권11호
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• pp.203-208
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• 2012

본 연구에서 환대산업의 대표적인 기업은 호텔기업을 대상으로 정보시스템 구축이 고객지향성, 서비스지향성, 성과간의 영향관계를 파악하고자 했다. 부산, 서울지역에 소재하는 호텔에 종사하는 종사원을 대상으로 편의추출방식으로 표본을 추출하여 조사하였다. 연구결과의 도출을 하기 위하여 선행연구를 근거로 연구가설을 설정하였으며 정보시스템 구축이 고객지향성, 서비스지향성, 성과간의 영향관계를 파악하였다. 가설검증결과 정보시스템 구축의 기술수용모델 중 유용성은 서비스지향성과 고객지향성이 유의한 영향을 미쳤으나 용이성은 서비스지향성과 고객지향성에 대하여 유의한 영향을 미치지 않고 있었다. 또한 서비스지향성과 고객지향성에서는 경영성과에는 유의한 결과가 도출이 되었으나 개인성과에는 유의한 결과가 도출되지 않았다.

• 한국의류산업학회지
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• 제10권4호
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• pp.526-536
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• 2008

This study is to analyze and examine the relations of lifestyle, fashion behavior, and make-up behavior of post digital generation and to provide the basic data which help to establish and perform the distinctive marketing strategies targeting the post digital generation. Subjects were 1,460 male and female undergraduates who attend colleges or universities in Seoul, Busan, and Daegu. Average, standard deviation, MANOVA, and ANOVA were conducted using SPSS 12.0 statistic program. The results were as follows: The higher points the group got in all the subfactors regarding information seeking pursuit and sensation intention fascination pursuit, the higher points the group had in the subfactors of fashion behavior and make-up behavior. The group with higher fashionenjoyment pursuit appeared to seek after more brand price choice behavior, internet shopping purchasing behavior, fashion information source seeking behavior, and impulse buying behavior in the subfactors of fashion behavior as well as more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior. With the group in pursuit of more multi activities, not only were brand price choice behavior and fashion information source seeking behavior in the subfactors of fashion behavior sought after more, but self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior were pursued more as well. The more interpersonal relations the group had, the more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior as well as the more brand price choice behavior, fashion information source seeking behavior, impulse buying behavior, other-regarding behavior and independent buying behavior in the subfactors of fashion behavior the group had.

• 한국측량학회지
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• 제28권1호
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• pp.93-98
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• 2010

최근 건설을 비롯한 다양한 분야에서 수치사진측량이 활발히 이용되고 있는 가운데 각종 산업분야에도 폭넓게 이용되고 있다. 디지털 카메라를 수치사진측량에 적용하기 위해서는 카메라의 정확한 초점거리, 렌즈왜곡계수, 주점의 위치를 구하는 내부표정 과정이 필수적이다. 따라서 본 연구에서는 내부표정시 구해지는 내부표정요소 값의 안정성을 평가하기 위하여 일정 시간간격과 춤을 사용하여 동일한 내부표정 과정을 수행하였으며, 줌의 배율에 따른 방사왜곡계수와 렌즈주점의 변화 양상을 분석하였다. 방사왜곡 계수 $k_1,k_2$의 경우 모두 줌의 배율이 커짐에 따라 0에 수렴하는 변화를 확인할 수 있었으며 렌즈주정의 위치변화량은 줌의 배율이 커질수록 일정한 상관관계를 보이며 주점 이동량 $x_p$, $y_p$의 변동폭이 커짐을 확인 할수 있었다.

• 복식문화연구
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• 제14권5호
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• pp.776-789
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• 2006

The purpose of this study was to investigate the relationships between lifestyle types, demographic variables, and clothing consumption orientations of male and female adolescents. The method of this study was a survey research by using questionnaires. Subjects were 393 high school students in Seoul. Four lifestyle types of adolescents were derived by cluster analysis: 'digital orientation type', 'material orientation type', 'positive enterprise type', and 'achievement orientation type'. The material oriented students spent high expense on clothes, had higher preference of imported products, had more sensuous consumption orientations, did more impulsive buying, and were more influenced by advertisements than other types of students. Digital oriented students had mothers with low educational background, low academic records, spent small expense on clothes, and had less sensuous consumption orientation. There were more male students than female students in positive enterprise type and the students of this type had upper middle academic records, had higher sensuous consumption orientation and did less impulsive buying. There were more female students than male students in achievement oriented type and this type had high academic records, had mothers with high educational background, and spent small expense on clothes. They had low level on most of the clothing consumption orientation and were especially less influenced by advertisement. This research confirms that the clothing consumption orientations are associated with the lifestyle of adolescent.

• 4차산업연구
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• 제2권1호
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• pp.33-43
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• 2022

Purpose - With the rapid development of information technology, the digital economy has become an important grip of the new development pattern, and the digital transformation of enterprises is a major trend. As SMEs are the mainstay of the economy and employment, it is important to study the digital transformation of SMEs to promote the development of the digital economy. Research design, data, and methodology - Based on a resource-based view, this report analyses the current situation and issues of digital transformation of SMEs from the perspective of digital orientation as well as the breadth and depth of technological capabilities of enterprises, using data from a survey of 200 manufacturing enterprises in China. Result - The results show that SMEs generally have a digital transformation mindset, but a weak digital foundation. In order to execute a digital strategy, companies need digital transformation capabilities. These behavioral capabilities are guided by the strategic direction of the business, and companies with strong capabilities are always trying to tap into the full digital potential. Conclusion - In order to effectively promote the digital transformation of SMEs, we suggest that SMEs pay attention to digital capability building, make good use of digital platforms and network resources, and lay a solid foundation for digital transformation; meanwhile, we suggest that government departments play a guiding and supporting role to build a cross-industry and cross-sector digital synergy system to help promote the development of SMEs' digital transformation. This paper presents some suggestions from both the internal and external environment of the enterprise, with the expectation of contributing to the digital transformation practices of SMEs.

• 디지털융복합연구
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• 제18권9호
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• pp.363-371
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• 2020

패션산업의 디지털 혁신을 배경으로 한 본 연구는 소셜 미디어를 통해 이미 전 세계 많은 사용자들을 확보하며 패션산업에까지 영향을 미친 디지털 기반의 페이스디자인에 대하여 연구하였다. 이에 증강현실 기반의 디지털 페이스디자인의 대표적 사례들을 유형화하고 이를 관통하는 지향 가치를 도출함으로써 향후 패션산업의 전개 방향에 대한 미래 비전을 제시하고자 하는 목적을 갖는다. 인스타그램과 페이스북을 통해 대중에게 디지털 필터 기반의 페이스디자인을 제공하는 3D 디자이너 작품들을 연구대상으로 분석하였다. 사례 탐색을 통해 현대패션의 관점에서 디지털 페이스디자인의 지향 가치를 관찰한 결과 실험적 조형 지향, 유희적 경험 지향, 미래적 기술 지향 등의 세 가지 경향이 도출되었다. 본 연구는 디지털 기반의 페이스디자인으로 범위를 한정한 것이나, 이를 통해 나타난 결론들은 패션의 전 분야에 적용될 수 있는 사항들이다. 이에 앞으로 페이스디자인의 범위를 넘어선 디지털 증강현실 기반의 패션디자인과 패션커뮤니케이션 관련의 새로운 현상에 대한 연구를 기대할 수 있다.

• 디지털융복합연구
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• 제12권3호
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• pp.309-316
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• 2014

이 연구는 종합병원들이 마케팅 컨셉트를 적극적으로 도입하고 있는 상황에서 그 구성개념인 전략 지향성이 성과에 어떻게 영향을 미치는지, 또한 종합병원의 조직구조와 규모가 독립변수와 종속변수 사이에서 어떻게 조절효과를 보이는지를 분석했다. 전략 지향성과 성과 관련 선행연구들을 살펴보았으며, 전략 지향성 개념을 고객, 경쟁, 진료기술 지향성 등의 세 차원으로 세분화하고 이들이 각각 성과에 어떤 영향을 미치는지를 분석하고자 했다. 이러한 연구목적을 달성하기 위해 5개의 연구가설을 설정하였으며, 20313년 7월 1일부터 8월 13일까지 5개 종합병원에 근무하는 176명의 직원들을 대상으로 설문조사를 실시했다. 실증분석 결과 전략 지향성을 구성하는 세 차원 모두가 종합병원의 경영성과에 유의하게 정(+)의 영향을 미치는 것으로 나타났다. 또한 종합병원의 조직구조와 규모의 조절효과 분석에 있어서는 부분적으로 지지되는 것으로 조사되었다. 종합병원의 조직구조 및 규모 변수 모두 경쟁 지향성에 대한 조절효과는 유의하게 도출되었으나 고객 지향성과 진료기술 지향성에 대한 조절효과는 통계적으로 유의한 결과가 없는 것으로 나타났다.

• 유통과학연구
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• 제21권2호
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• pp.77-89
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• 2023

Purpose: At the end of the pandemic, many digital startups had negative performances. For that, this study aims to analyze the mediating role of entrepreneurial competence and digital entrepreneur career maturity. Seven hypotheses were proposed, namely the effect of entrepreneurship orientation, digital entrepreneurship experience, and digital entrepreneur career maturity on digital entrepreneurial competence, the effect of digital entrepreneurial experience on digital entrepreneurial career maturity, the influence of entrepreneurial orientation, entrepreneurial competence, and digital entrepreneur career maturity on business performance. Research design, data and methodology: The population is digital entrepreneurs in Central Java, Indonesia with a business duration of more than 4 years. The number of samples as many as 184 people were carried out by questionnaire distribution through face-to-face, email, and Google forms. Partial Least Square Structural Equation Modeling was used to test the path coefficient statistics. Results: The results showed that all the hypotheses proposed were accepted. Digital entrepreneurial competencies and digital entrepreneurial career maturity are also proven to have a mediating role. Conclusions: The findings of this study can contribute to the development of digital entrepreneurship research. Practically, the government's role is needed to facilitate the three main elements of digital business: e-commerce, payment methods, and distribution channels.