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http://dx.doi.org/10.14400/JDC.2020.18.9.363

Digital Face Design with Reference to Contemporary Fashion  

Lee, Se-Lee (Major in Fashion Design, Ewha Womans University)
Publication Information
Journal of Digital Convergence / v.18, no.9, 2020 , pp. 363-371 More about this Journal
Abstract
This study based on the digital innovation of the fashion industry has researched digital-based face design that already has many users all over the world through social media and has influenced the fashion industry. The purpose of this study is to present the future vision of the direction of the fashion industry by classifying representative cases of augmented reality-based digital face design and deriving the oriented value that penetrates them. It was needed to analyzing 3D designer's works that provide digital filter-based face design to the public through Instagram and Facebook. As a result of observing the oriented value of digital face design from the point of view of modern fashion through case exploration, three trends were drawn: experimental formativeness orientation, playful experience orientation, and future technology orientation. This study limited the scope to digital-based face design, but the conclusions presented through these are applicable to all areas of fashion. Therefore, it is supposed to expect to study new phenomena related to fashion design and fashion communication based on digital augmented reality beyond the scope of face design in the future.
Keywords
Face Design; Digital Fashion Design; Augmented Reality; Face Filter; Digital Makeup;
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Times Cited By KSCI : 1  (Citation Analysis)
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