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http://dx.doi.org/10.14400/JDC.2014.12.3.309

The Effect of Strategy Orientation on Performance in General Hospital  

Ahn, Sang-Yoon (Department of Hospital Management, Konyang University)
Publication Information
Journal of Digital Convergence / v.12, no.3, 2014 , pp. 309-316 More about this Journal
Abstract
The main purpose of this study is to find out how strategy orientation influences to performance in general hospitals, and to analyze the effect of the general hospital structure and its size to the relationship between independence variables and performance variable. To achieve the goal we set 3 sub-dimension, customer orientation, competition orientation and care skill orientation based on comprehensive consideration of related studies, and established 5 hypothesis. Survey data for statistic analysis have been collected from 176 members of 5 general hospitals in Korea from 1July to 13 October, 2013. We found that three dimensions of strategy orientation influence to performance significantly. We also found that moderating effect of general hospital structure and its size is partially supported. General hospital structure and its size moderates only the relationship between competition orientation and performance.
Keywords
strategy orientation; customer orientation; competition orientation; care skill orientation;
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Times Cited By KSCI : 3  (Citation Analysis)
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