• Journal of Digital Contents Society
• /
• v.18 no.3
• /
• pp.475-483
• /
• 2017

This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

• Journal of Digital Convergence
• /
• v.14 no.7
• /
• pp.363-371
• /
• 2016

Technology evaluation for technology innovation of venture firms should take the rapidly changing corporate environment, the ambiguity of language used in evaluation, and the inaccuracy of evaluation index into consideration. In this paper, targeting the absorptive capacity and technological entrepreneurship which are typical evaluation factors of venture firms, an ACTEM model to calculate the importance, priority, and dynamic capability of factors, applying Fuzzy-AHP was proposed. The fuzzy theory was introduced to compensate for the ambiguity of cognitive judgments when calculating weighted values for the factors that made up an assessment scale. An assessment criteria framework for absorptive capacity, technological entrepreneurship, and dynamic capability, which were not considered in previous studies on the evaluation and measurement of technological prowess, so that the users could have a realistic alternative to choose. The study compared the ACTEM model with the old AHP assessment method and found that "knowledge acquisition" and "producing ability" were the highest in absorptive capacity and technological entrepreneurship, respectively, thus demonstrating its validity.

• Journal of Digital Convergence
• /
• v.11 no.10
• /
• pp.133-139
• /
• 2013

The advent of multi-cultural society and multiracial nation is a new change of the times and a new phenomenon. In this social change, a need for a new theory and a new policy appropriate for Korean conditions is surfacing. In case of Japan, they have been changed into stable multi-cultural society by establishing various policies. An investigation on the changing process of policy in Japan has a great significance, we think. This study compared and analyzed the reason of promoting multi-cultural policies, changes of the related laws and institutions and the policies between Korea and Japan, investigated characteristics and differences between them, deduced implications and presented a new theory for multi-cultural policy appropriate for Korean conditions. In order to establish a new multi-cultural policy in Korea, firstly, acceptance of diversity and mutual recognition, secondly, establishment of policy direction through social consultation and thirdly, establishment of multi-cultural regulations followed by reestablishment of economical and political regulations should be required.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.251-262
• /
• 2017

This study distinguishes between factors that affect mental health of college students, establishes an effective approach to integrating model building, mental health promotion, and development of nursing intervention based on the Bronfenbrenner's ecological system theory. The study method investigate the causal relationship between the factors. The SPSS 20.0 program was used for general characteristics and mental health related characteristics. The fitness of the model was verified and the Amos 20.0 program was used for hypothesis verification. In the study, the fit index of the model was $x^2=614.90$ (p = .000), Q value = 3.5, GFI = .88, AGFI = .84, NFI = .92, NNFI = .94, CFI = .02, and RMSEA = .08, respectively. The results showed that stress was the most influential on mental health, and that stress coping strategies, self - esteem and parenting attitude affect mental health. In order to improve the mental health of college students, intervention should be carried out to develop nursing interventions to improve stress management, self - esteem, and coping with stress.

• Journal of Digital Convergence
• /
• v.18 no.4
• /
• pp.419-424
• /
• 2020

The purpose of this study is to find out whether changed interactions due to reformatting has a significant effect on the play attribute of children's play from an instrumental point of view. Based on the study of Roser Caillois theory of play (Agon, Mimicry, Area, Ilinx) and previous studies, a questionnaire was written and experimental design was carried out through brick stack which are most preferred in the whole development of children. Brick stack were selected from physical and electronic spaces and the survey was conducted with children's experiences by dividing into experimental group and comparative group. Correlation and T-test results, the brick stack by reformating showed significant difference in the play attributes (Agon, Mimicry, Area, Ilinx) of Rose Caillois and we found that the effectiveness of play is doubled in the electronic space. Play properties evenly distributed in electronic space brick stacking suggest that pleasure and fun can double.

• Journal of Digital Convergence
• /
• v.18 no.7
• /
• pp.405-410
• /
• 2020

Fashion is a visual means of expressing identity, position, marital status, personal inclination, etc. along with beauty, and it is an important practical cultural heritage that can infer past lifestyle habits. In modern society, fashion such as women's suits, high heels, hats, gloves, handbags, necklaces, etc., as well as beauty such as hair, make-up and nail art. It is a model of innovative women's prize and presented a sample of femininity that responds to the radical development of science and technology in the 21st century. Therefore, it is a driving force for a genuine gender equality society. It serves as a stepping stone for futuristic future design. This study, which analyzed the factors of women's sexuality from the viewpoint of beauty college students in the fashion style of the newcomers, makes it possible to present a sample of women' s sexuality that establishes constructive self - help theory. It is thought that a solid foundation of femininity will be provided.

• Korean Institute of Interior Design Journal
• /
• v.21 no.3
• /
• pp.50-57
• /
• 2012

In Ubiquitous era. architecture is not the old building adapting ubiquitous technology. In order to take the role as new architectural paradigm in space, environment and technology, it has to develop technology continuously and experimental architecture at the same time. it must have co-evolution of architectural field and others through organic network. by that, the evolution of space will be in the way that combines space which is responded to human emotion and user-centric human-friendly. It will be the new paradigm of Ubiquitous digital space. Digital technology resulted in a change to a society as well as to the life of human and its way of thinking. Due to those changes, new terms or concepts come out and a new meaning is added to the conventional concepts. This aims to examine type of spatial contexts for interaction design experience. This study is performed through Literature research for theory by interactive space and case studies for construction elements to design. The range of case study is limited to interaction space in addition of interactive elements and user interface. And analysis conclusion is show the many type, First, Interactive space has special purpose for make a interaction by intelligent elements.(sensor, program, algorithm, New-technology) Second, Interactive space was cooperation with various professional for space purpose. Third. Interactive space is self-develop by algorithm, program, sensor network and that is harmonize with user. finally. Interaction space is show the temper elements about allness, metastatic, activeness, liquidity, relationship. That was written by ecological theory.

• Journal of Digital Convergence
• /
• v.17 no.10
• /
• pp.149-158
• /
• 2019

Drawing on literatures from communication strategy and human resource management, this study examines how perceived communication satisfaction can affect turnover intention and also figure out mediating effect through affective commitment. We analyzed a data set from one of the largest government organizations in health and medical treatment including 267 employees's sample. Apart from previous studies, this study emphasizes perceived communication satisfaction is a critical factor rather than communication policies. Also, affective communication partially mediates the relationship between perceived communication satisfaction and turnover intention. Our theory and findings provide new insight into human resource management field in growing Korean organizations.

• Journal of Digital Convergence
• /
• v.17 no.11
• /
• pp.97-104
• /
• 2019

Consumers possess their own psychological distance towards products. Based on the construal-level theory, this study aims to analyze which type of advertising appeal is more effective according to psychological distance. Also this study conducts neurophysiology experiment through eye-tracker. By using eye-tracking methods, participants' responses to products was measured and analyzed accordingly. Results revealed that consumers prefer rational appeals when the psychological distance is perceived near, while emotional appeals are preferred when the psychological distance is perceived far. In addition, eye movements measured in Visit Count(VC), Fixation Count(FC), and Total Fixation Duration(TFD) showed significant difference when participants are viewing preferred and non-preferred appeals.

• Journal of Digital Convergence
• /
• v.19 no.12
• /
• pp.443-450
• /
• 2021

This study focused on Ana Lilly Amirpour's movie 'The Bad Batch, 2016'. The core topic of the paper, 'Uncanny anthropology', was specially used in the sense of aiming for ideal anthropology, starting with the meaning of looking at Sigmund Freud's 'Uncanny' theory from 'human relationship (subject and other). The anthropology of F. W. Nietzsche, Martin Heidegger, and Emmanuel Levinas is the theoretical background of 'Uncanny anthropology', starting with Kirkegor for the discussion of a new theory of 'Uncanny anthropology'. However, this paper focused on Emmanuel Levinas' relational anthropology due to limited paper relations. The most important thing in this film is that it sublimated the malicious relationship with humans into love. He chose topics that were not routine, expressed themes and contents by disconnecting causality in the narrative, and Emmanuel Levinas' 'Uncanny anthropology' is evaluated as a film that expresses only.