• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.236-244
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• 2005

This study investigates the effects of the spatial elements of the mulit-purpose commercial complex on visitors' circulation pattern and wayfinding by employing method of space syntax, observation, and interview survey. Two commercial complexes were investigated; Techno-mart represented a vertical type and COEX mall rendered a horizontal one. Analysis of the spatial elements using space-syntax method provided a base line for comparing analyses by the two other methods. Analysis of the interview additionally survey identified the factors affecting wayfinding behavior and contributing satisfaction. The findings suggest that level of the effects of the spatial configuration on visitors' circulation pattern is greater in Techno-mart(vertically oriented) than COEX(horizontally). In COEX, for instance, specific route that connects sub-way station and cinema complex carries far more traffic than main route, even though the main route indicates higher degree of integration of spatial configuration. Similar with observation, the degree of integration is corresponding with the satisfaction and easiness of wayfinding behavior In COEX, specific place and feature seem to have more effects on visitors' wayfinding behavior and circulation pattern than the level of integration of spatial configuration.

• Journal of Environmental Science International
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• v.13 no.7
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• pp.605-610
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• 2004

Having the Seorak mountain National Park as an object of study, this research grasps the problems of the present environmental observatories through the awareness investigations of visitors towards the function of environmental observatories made by the evironmental education. In order to achieve this, a questionaire has been conducted for 26 days, starting from the 25th October 2002, directed towards 100 visitors to the Seorak mountain National Park about the maps and degree of satisfaction of the usage ofthe environment observatory and explanation program. The results of the analysis show that general satisfaction on the environmental observatories are valued very negatively. This informs us that the present environmental observatories under the environment education are not fullfilling entirely their functions. Supporting itself upon the basis of the visitors' questionaire, this research has attempted the resolution of the present problems having as an object of study the scenery and cultural resources present in the Seorak mountain National Park, and proposing an entertaining environmental education of the environment observatory's constitution.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.209-215
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• 2020

The purpose of this study was to investigate the factors that the festival image has on the festival satisfaction of visitors, and the effect of festival satisfaction has on the degree of visitors' behavior. In order to accomplish this research purpose, this study collected data of 233 visitors. Regression analysis was conducted in order to achieve the causal relationship between each variables. The result of data analysis revealed that the factors of festival image suitability, convenience, and entertainment had a positive (+) effect on satisfaction. And, satisfaction was verified to have a positive effect on behavioral intention. Therefore, these results implied that this study will contribute to the revitalization of festivals by both discovering images based on unique historical characteristics and presenting them as utilization plans. Especially, it is necessary to find unique contents with history, representative programs by age, and stories related to historical figures. Further validation studies are necessary to ascertain this fact utilizing the image value factors that have negative influences.

• Korean Journal of Environment and Ecology
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• v.21 no.2
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• pp.120-125
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• 2007

The purpose of this study was to provide basic data for developing the practical park management. For this, satisfaction degree, satisfaction factors and estimated model by satisfaction variables of visitors were analyzed through a questionnaire survey in Hallasan National Park, Korea. In the evaluation process of the satisfaction, it was found out variables of 'uncleanness of sanitation facility', 'lack of convenience and information facility' was more unsatisfactory than any other variable. The biggest satisfaction factor through factor analysis was 'usual user management factor' accounting for 45.8% of all. Estimated models of satisfaction by multiple regression analysis are showed in the order of 'lack of sanitation', 'littering problem', and 'traffic safety'.

• Journal of Environmental Science International
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• v.14 no.3
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• pp.259-264
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• 2005

The purposes of this study were to investigate visitors' environmental attitudes of educational tourism, environmental preservation, and regional economic benefits satisfaction through the Chunsuman Bay Birdwatching Festival. The results of this study were as follows: First, the degree of educational satisfaction was high and this festival provided environmental preservation mind for visitors and local residents as well. The festival participants had a positive attitude toward migratory birds. Especially, the residents who had negative perceptions toward migratory birds due to physical harms of agricultural crops was positively changed after visiting this festival. So there should be prepared for more strategic approaches for residents' visiting and participating this birdwatching festival. Second, while the number of tourists was increased, it did not make a practical contribution to residents' income Particularly, farmers' satisfaction was low. So there should be more strategic programs to improve residents' economic rewards for sustainable development.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.434-443
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• 2011

The purpose of this paper is to suggest more effective interpretation method to enrich visitors' satisfaction and attitudes on cultural heritage. The paper examined the difference of interpretation effectiveness and the relationship of interpretation attributes and visitors' satisfaction and attitudes on cultural heritage according to the type of interpretation media. The result of empirical analysis shows that there is significant difference of interpretation attributes, visitors' satisfaction and attitudes on cultural heritage according to interpretation media type. Also the different interpretation attributes have effects on visitors' satisfaction, and the degree of effect of each attribute on attitudes on cultural heritage are different according to interpretation media. Most important and meaningful finding is that educational interpretation is also necessary to enhance visitors' behavior to cultural heritage preservation as well as interesting and effective interpretation have strong impacts on visitors' satisfaction. Other implications are also suggested.

• Journal of the Korean earth science society
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• v.25 no.5
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• pp.315-326
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• 2004

The aim of this study is to investigate the relationship between visitors' behavior and their satisfaction at Natural History Museum (NHM). This study involves 204 participants including elementary, middle, and high school students, their teachers and parents, and university students from Korea. The results are tested using crosstabs and chi-square. The main results are as follows: First, dominant behavior involves visiting with family, visiting for leisure and just visiting, viewing exhibits utilizing explanation cards, and visiting for over 2 hours. Second, the degree of satisfaction tends to be high in visiting with family or alone, visiting for interest in science, and viewing exhibits utilizing explanation cards or explanation by a parent, teacher, or a guide. While, third, the degree of satisfaction tends to be low in visiting with a school group, visiting for leisure/just visiting, or visiting for homework research, and viewing exhibits without any guidance. Forth, the relationship between length of visits and degree of satisfaction is positively significant.

• Korean Journal of Environment and Ecology
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• v.23 no.2
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• pp.169-176
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• 2009

The purpose of this study was to provide basic data for developing the practical park management. For this, satisfaction degree, satisfaction factors and estimated model by satisfaction variables of visitors analyzed through a questionnaire survey in Byeonsanbando National Park, Korea. In the evaluation of the satisfaction, variables of 'careless cooking'. 'collection of natural plants & animals', 'Noise and urination on the road' and 'Littering problem' at Naesosa and 'crowding', 'touting', 'Indiscreet use' and 'Illegal merchant' at Gyeokpo was most unsatisfied than any other variables. Satisfaction factors by Factor Analysis were loaded with 'user management' at Naesosa(65.1%) and 'business behavior management at Gyeokpo(68.4%) by the highest contribution degree. In estimated model of satisfaction by Multiple Regression Analysis showed in order of 'Injury of landscape resource', 'Lack of information facility', 'crowding' and 'Lack of employee's guidance or kindness' at Naesosa and 'Injury of landscape resource', 'Lack of information facility', 'Illegal merchant', Lack of facility to stay' and 'Lack of employee's guidance or kindness' at Gyeokpo. So, Mountain and marine National Parks needed different management policy and are required to institutional apparatus for user education.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.161-174
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• 2012

The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

• Journal of Information Technology Services
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• v.10 no.1
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• pp.35-46
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• 2011

As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the $17^{th}$ International KIDS & EDU EXPO for Children. This research is the first approach of network-leveled analysis of exhibition, and the result of network analysis is helpful to support the booth arrangement in next exhibition. Our analysis results the following implications. First, Booths with high degree centrality or betweenness centrality should be deployed in the wide space or corner of the exhibition hall. Finally, booths within a block should be deployed in the same space of the exhibition hall to provide convenience to the visitors and to enhance exhibition performance.