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Relationship between Behaviors and Satisfactions of Visitors at Natural History Museum  

Choi, Ji-Eun (Institute of Science Education, Cheongju National University of Education)
Publication Information
Journal of the Korean earth science society / v.25, no.5, 2004 , pp. 315-326 More about this Journal
Abstract
The aim of this study is to investigate the relationship between visitors' behavior and their satisfaction at Natural History Museum (NHM). This study involves 204 participants including elementary, middle, and high school students, their teachers and parents, and university students from Korea. The results are tested using crosstabs and chi-square. The main results are as follows: First, dominant behavior involves visiting with family, visiting for leisure and just visiting, viewing exhibits utilizing explanation cards, and visiting for over 2 hours. Second, the degree of satisfaction tends to be high in visiting with family or alone, visiting for interest in science, and viewing exhibits utilizing explanation cards or explanation by a parent, teacher, or a guide. While, third, the degree of satisfaction tends to be low in visiting with a school group, visiting for leisure/just visiting, or visiting for homework research, and viewing exhibits without any guidance. Forth, the relationship between length of visits and degree of satisfaction is positively significant.
Keywords
Natural History Museum; visiting type; visitor's satisfaction;
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