• 한국의류학회지
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• 제34권8호
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• pp.1242-1252
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• 2010

This research investigates the effect of fashion leadership on Word of Mouth (WOM) communications on the Internet. This research categorizes consumers into groups by fashion leadership and compares the groups regarding the WOM behavior (degrees of WOM acceptance and delivery as well as the motivations of WOM acceptance and delivery). The subjects of the study were 325 males and females. Major statistical methods used for the study were factor analysis, ANOVA, Scheff$\acute{e}$'s test, and chi-square test. The results categorized consumers into five groups by fashion leadership (dual leaders, fashion innovators, fashion opinion leaders, fashion followers, and fashion laggards). There were significant differences among fashion leadership groups over WOM behavior (acceptance and delivery) and monthly clothing expenditures. Fashion dual leaders had a higher degree of WOM acceptance with motivation of fashion information acquisition and compliance, and they had a higher degree of WOM delivery through motivation of economic compensation, pleasure, and advice. In addition, they had a higher expenditure for clothing products. Fashion innovators had a lower degree of compliance in WOM acceptance. Fashion opinion leaders had a higher degree of WOM delivery through motivation from advice. Fashion followers delivered WOM through motivation of economic compensation and advice. Fashion laggards had a lower degree of WOM acceptance and delivery.

• 유통과학연구
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• 제13권10호
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• 한국생활과학회지
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• 제18권2호
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• pp.465-476
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• 2009

The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.

• 한국병원경영학회지
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• 제12권3호
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• pp.68-95
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• 2007

This research is designed for studying between transformational leadership and behavior of subordinate. We took a practical analysis with conception of leader acceptance to search function between transformational leadership and self-efficacy. For practical proof of this research, we look hypothetical inspection with collected data after posing a question with medical Staff of 459. The practical analysis of this research is as below. First, We could know that transformational leadership affect partially positive effect to self-efficacy of subordinate. That is, as a result for researching into the influence of subordinate to self-efficacy, setting each element which forms transformational leadership as hypotheses, charismatic behavior and intellectual stimulation of leader's have an positive effect on self-efficacy of subordinate. However, there is no relation between individualized consideration and self-efficacy of subordinate. Second, we analyzed effect of subordinate's acceptance of leader between transformational leadership and acceptance degree of leader, we could know that all of them which is Two subordinate purpose of transformational leadership have a controling effects as there must be existed differences on self-efficacy before and after interaction. It is also another suggestion of this research to provide a clue to next research which is related with the importance of acceptance and it, conception, because we find the fact there could be existed the difference according to acceptance degree of leader.

• 대한가정학회지
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• 제45권5호
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• pp.85-94
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• 2007

The purpose of this study was to examine the relationships between mothers' childhood experiences, satisfaction as a parent, spousal support in parenting and their children's perception of their child-rearing practices. The subjects were 321 fifth and sixth graders from two elementary schools in Seoul and their mothers. A revised version of the Mother-Father Peer Scale (MFPS; Epstein, 1983) was used to assess the mothers' child experiences. To measure parental satisfaction, the Parent Satisfaction Scale (PSS; Duke, Rose, & Halverson, 1997) was revised and used. A modified version of the Teamwork of Parenting Alliance Inventory (PAI; Abidin, 1988) was used to assess spousal support in parenting. A modified version of the Child-rearing Behaviors Questionaire (Park, 1995) was used to assess the mothers' child-rearing practices. The data were analyzed with descriptive statistics and a t-test. The results of this study were as follows. 1) Mothers who received a greater degree of independence encouragement and acceptance from their fathers tended to show more warmth/acceptance in their child-rearing practices than those who received a lesser degree of independence encouragement and acceptance from their fathers. Mothers who received a greater degree of independence encouragement from their own mothers tended to show more warmth/acceptance of their children but less permissiveness/nonintervention and rejection/restriction in their child-rearing practices when compared to those who received a lesser degree of independence encouragement from their own mothers. The mothers who received a greater degree of acceptance from their own mothers tended to show more warmth/acceptance of their children but less rejection/restriction in their child-rearing practices when compared to those who received a lesser degree of acceptance from their own mothers. 2) Mothers who had a greater degree of satisfaction as a parent tended to show more warmth/acceptance but less rejection/restriction in their child-rearing practices than those who had a lesser degree of satisfaction in parenting. 3) Mothers who received a greater degree of spousal support in parenting showed more warmth/acceptance in their child-rearing practices than those who received a lesser degree of spousal support.

• 대한가정학회지
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• 제29권3호
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• pp.209-226
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• 1991

This study aimed at providing the basic data for the measurement of the attitude for socialization of household work by analysis of the attitude for socialization of houselhold work according to demographic variables, the degree of acceptance for living change. This study was composed of the attitude for the socialization of household work was based on time, quality, cost factor. The results of this study were as follows: 1. The attitude for socialization of household work was influenced by sex, age, marriage, sex $\times$ marriage and the degree of acceptance for living change. 2. The variables which affected the attitude for socialization of household work independently had influence on it in the following order : the degree of acceptance for living change, sex, house type. 3. The result of path analysis had confirmed that sex, age, income marriage, house type variable indirectly influenced the attitude for socialization of household work through the degree of acceptance for living change. Sex, and marriage variable directly influenced on the attitude for socialization of household work. Through the this study. The attitude for socialization of houselhold work was influnced by the degree of acceptance for living change. Change of household work is socialization of household work and right attitude to the socialization fof household work is necessary for satisfaction of variouse needs. for saving of time and money through the socialization of household work.

• 융합정보논문지
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• 제8권6호
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• pp.317-326
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• 2018

본 연구는 임금근로 장애인의 장애수용이 일 만족도에 영향을 주는 데 있어 장애정도 및 차별경험의 조절효과 검증을 목적으로 하였다. 위의 내용을 연구하기 위해 장애인 고용 패널조사 중 제 8차년도 자료를 활용하였다. 본 연구의 목적에 부합하는 장애인 임금근로자 2,270명을 표본으로 추출하였다. 조절효과는 회귀분석을 활용해 검증하였다. 그 결과 첫째, 임금근로 장애인의 장애수용은 일 만족도에 정적인 영향을 미치는 것으로 나타났다. 둘째, 장애수용이 일 만족도에 미치는 영향은 장애정도에 따라 차이가 있는 것으로 나타났다. 셋째, 장애수용이 일 만족도에 미치는 영향은 차별경험에 따라 차이가 있는 것으로 나타났다. 즉 임금근로 장애인의 일 만족도에 중요한 역할을 하는 장애정도와 차별경험이 완충작용을 하고 있음을 파악하였다. 따라서 본 연구결과는 임금근로 장애인의 일 만족도를 증진시키는 프로그램 개발을 위한 기초자료와 실천적 함의에 활용될 수 있음을 시사한다.

• 디지털융복합연구
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• 제15권4호
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• pp.107-115
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• 2017

본 연구는 SNS 특성요인과 수용자 관계성경험 인식이 SNS 수용의도에 영향을 미치는가를 알아보고자 하였다. 부가적으로 소셜미디어 특성과 수용자 관계성경험 인식중 SNS 수용의도에 더욱 중요한 요인은 무엇인가를 확인하고자 하였다. 문헌분석을 통해 SNS 특성요인으로 SNS 상호작용성과 SNS 의견교환 및 SNS 유용성을 선정하였으며, 관계성 경험요인으로 플로우와 애착성향을 선정하여 SNS 수용의도에 미치는 영향을 검증하였다. 연구목적을 달성하기 위해 회귀분석을 활용하였다. 연구결과 첫째, SNS 상호작용성과 SNS 의견교환 및 SNS 유용성 특성에 대한 이용자의 인식은 수용의도에 유의미한 영향을 미쳤다. 둘째, SNS 관계성 경험 특성인 플로우와 애착성향은 SNS 수용의도에 유의미한 영향을 미쳤다. 셋째, SNS 특성보다 SNS 관계성 경험요인이 SNS 수용의도에 더욱 영향력이 큰 것으로 확인되었다. 이러한 결과는 SNS 수용의도를 높이려는 커뮤니케이터들에게 어떤 SNS 특성요인을 강조해야 하는가뿐아니라 수용자들로 하여금 SNS를 이용하면서 어떤 경험을 해야하는 것이 중요한가에 대한 시사점을 제공할 것이다.

• 한국엔터테인먼트산업학회논문지
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• 제15권6호
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• pp.179-191
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• 2021

코로나19 감염증의 출현과 확산으로 사회적 불안 상황이 지속되고 있다. 이러한 상황에서 코로나19 감염증과 관련된 허위사실이 SNS를 통해 가짜뉴스의 형태로 유통되며 국가적 위기 상황을 극복하는 데 걸림돌이 되고 있다. 이에 본 연구는 사회불안감이 가짜뉴스 수용태도에 미치는 영향을 SNS 이용정도를 중심으로 살펴봄으로써, SNS를 통해 유통되는 가짜뉴스의 규제 및 근절을 위한 정책수립에 이론적 근거를 제시하고자 했다. 이를 위해 수도권 소재의 대학생 380명을 대상으로 설문조사를 실시하고, 이를 통해 수집된 336명의 데이터를 SPSS 25.0과 AMOS 23.0을 사용하여 분석했다. 분석 결과에 따르면, 사회불안감은 가짜뉴스 수용태도와 SNS 이용정도에 정적인 영향을 미치는 것으로 나타났으며, SNS 이용정도도 가짜뉴스 수용태도에 영향을 미치는 것으로 나타났다. 이 외에도 사회불안감은 SNS 이용정도를 통해 가짜뉴스 수용태도에 영향을 미치는 것으로 확인되었다. 이러한 결과를 바탕으로 사회불안감과 가짜뉴스 수용태도, 그리고 SNS 이용정도 간의 관계를 실증적으로 확인할 수 있었다.

• 복식문화연구
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• 제29권6호
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• pp.810-827
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• 2021

Indonesian women have emerged as global consumers, and various studies are needed to expand the global fashion market targeting their needs. In this study, a survey was conducted to determine the fashion design preferences of Indonesian Muslim women according to demographic characteristics and religious variables. In this study, Indonesian women aged from their teens to their 40s were surveyed by questionnaire during June 2020. This yielded 301 survey responses, which were analyzed using χ²-test, t-test, ANOVA, and Duncan's multiple range test using SPSS23. The results of the study are as follows: Analysis of the demographic characteristics of Indonesian Muslim women and the degree of acceptance of fashion trends according to religious variables showed significant differences according to age, monthly income, and the extent to which they wore a hijab. Analysis of the demographic characteristics of the women and the degree of acceptance of the fitted garment according to religious variables showed significant differences depending on their age, whether they were married, their monthly income, religious faithfulness, the extent to which they wore a hijab, and the degree of acceptance of Islamic discipline. After examining the difference in Muslim women's preferred fashion images (according to demographic characteristics and religious variables), significant differences were identified according to their age, income, extent to which they wore a hijab, and the degree of Islamic discipline with regard to clothing.