• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1242-1252
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• 2010

This research investigates the effect of fashion leadership on Word of Mouth (WOM) communications on the Internet. This research categorizes consumers into groups by fashion leadership and compares the groups regarding the WOM behavior (degrees of WOM acceptance and delivery as well as the motivations of WOM acceptance and delivery). The subjects of the study were 325 males and females. Major statistical methods used for the study were factor analysis, ANOVA, Scheff$\acute{e}$'s test, and chi-square test. The results categorized consumers into five groups by fashion leadership (dual leaders, fashion innovators, fashion opinion leaders, fashion followers, and fashion laggards). There were significant differences among fashion leadership groups over WOM behavior (acceptance and delivery) and monthly clothing expenditures. Fashion dual leaders had a higher degree of WOM acceptance with motivation of fashion information acquisition and compliance, and they had a higher degree of WOM delivery through motivation of economic compensation, pleasure, and advice. In addition, they had a higher expenditure for clothing products. Fashion innovators had a lower degree of compliance in WOM acceptance. Fashion opinion leaders had a higher degree of WOM delivery through motivation from advice. Fashion followers delivered WOM through motivation of economic compensation and advice. Fashion laggards had a lower degree of WOM acceptance and delivery.

• Journal of Distribution Science
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• v.13 no.10
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.465-476
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• 2009

The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.

• Korea Journal of Hospital Management
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• v.12 no.3
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• pp.68-95
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• 2007

This research is designed for studying between transformational leadership and behavior of subordinate. We took a practical analysis with conception of leader acceptance to search function between transformational leadership and self-efficacy. For practical proof of this research, we look hypothetical inspection with collected data after posing a question with medical Staff of 459. The practical analysis of this research is as below. First, We could know that transformational leadership affect partially positive effect to self-efficacy of subordinate. That is, as a result for researching into the influence of subordinate to self-efficacy, setting each element which forms transformational leadership as hypotheses, charismatic behavior and intellectual stimulation of leader's have an positive effect on self-efficacy of subordinate. However, there is no relation between individualized consideration and self-efficacy of subordinate. Second, we analyzed effect of subordinate's acceptance of leader between transformational leadership and acceptance degree of leader, we could know that all of them which is Two subordinate purpose of transformational leadership have a controling effects as there must be existed differences on self-efficacy before and after interaction. It is also another suggestion of this research to provide a clue to next research which is related with the importance of acceptance and it, conception, because we find the fact there could be existed the difference according to acceptance degree of leader.

• Journal of the Korean Home Economics Association
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• v.45 no.5
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• pp.85-94
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• 2007

The purpose of this study was to examine the relationships between mothers' childhood experiences, satisfaction as a parent, spousal support in parenting and their children's perception of their child-rearing practices. The subjects were 321 fifth and sixth graders from two elementary schools in Seoul and their mothers. A revised version of the Mother-Father Peer Scale (MFPS; Epstein, 1983) was used to assess the mothers' child experiences. To measure parental satisfaction, the Parent Satisfaction Scale (PSS; Duke, Rose, & Halverson, 1997) was revised and used. A modified version of the Teamwork of Parenting Alliance Inventory (PAI; Abidin, 1988) was used to assess spousal support in parenting. A modified version of the Child-rearing Behaviors Questionaire (Park, 1995) was used to assess the mothers' child-rearing practices. The data were analyzed with descriptive statistics and a t-test. The results of this study were as follows. 1) Mothers who received a greater degree of independence encouragement and acceptance from their fathers tended to show more warmth/acceptance in their child-rearing practices than those who received a lesser degree of independence encouragement and acceptance from their fathers. Mothers who received a greater degree of independence encouragement from their own mothers tended to show more warmth/acceptance of their children but less permissiveness/nonintervention and rejection/restriction in their child-rearing practices when compared to those who received a lesser degree of independence encouragement from their own mothers. The mothers who received a greater degree of acceptance from their own mothers tended to show more warmth/acceptance of their children but less rejection/restriction in their child-rearing practices when compared to those who received a lesser degree of acceptance from their own mothers. 2) Mothers who had a greater degree of satisfaction as a parent tended to show more warmth/acceptance but less rejection/restriction in their child-rearing practices than those who had a lesser degree of satisfaction in parenting. 3) Mothers who received a greater degree of spousal support in parenting showed more warmth/acceptance in their child-rearing practices than those who received a lesser degree of spousal support.

• Journal of the Korean Home Economics Association
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• v.29 no.3
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• pp.209-226
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• 1991

This study aimed at providing the basic data for the measurement of the attitude for socialization of household work by analysis of the attitude for socialization of houselhold work according to demographic variables, the degree of acceptance for living change. This study was composed of the attitude for the socialization of household work was based on time, quality, cost factor. The results of this study were as follows: 1. The attitude for socialization of household work was influenced by sex, age, marriage, sex $\times$ marriage and the degree of acceptance for living change. 2. The variables which affected the attitude for socialization of household work independently had influence on it in the following order : the degree of acceptance for living change, sex, house type. 3. The result of path analysis had confirmed that sex, age, income marriage, house type variable indirectly influenced the attitude for socialization of household work through the degree of acceptance for living change. Sex, and marriage variable directly influenced on the attitude for socialization of household work. Through the this study. The attitude for socialization of houselhold work was influnced by the degree of acceptance for living change. Change of household work is socialization of household work and right attitude to the socialization fof household work is necessary for satisfaction of variouse needs. for saving of time and money through the socialization of household work.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.317-326
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• 2018

The study was design to examine the degree of disability and the moderating effect of discrimination experiences on the job satisfaction of the disabled workers' disability acceptance. The 8th year data from the Panel Survey of Employment for the Disabled was used to extracting 2270 disable wage-workers who met the study purpose as a sample. The moderate effect was verified by using regression analysis. As a result, first, the disability acceptance of disabled wage workers presented a positive effect on job satisfaction. Second, the effect of disability acceptance on job satisfaction differed by the degree of disability. Third, the effect of disability acceptance on job satisfaction differed by the discrimination experiences. Which refers that the study identify the cushion of degree of disability and the discrimination experiences, which play an important role in the job satisfaction of the disabled wage workers. Therefore, this study suggests that it can be used as a practical implication and basic data for the program developments improving the job satisfaction of disabled wage workers.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.107-115
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• 2017

This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.179-191
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• 2021

Social anxiety continues due to the emergence and spread of covid-19 infections. In this situation, false information related to the covid-19 infection is distributed through SNS in the form of fake news, which is a stumbling block to overcoming the national crisis. This study tried to present a theoretical basis for the establishment of policies for the regulation and eradication of fake news circulated through SNS by examining the effect of social anxiety on the fake news acceptance attitude by focusing on the use degree of SNS. For this study, a survey of 380 university students in the Seoul metropolitan area was conducted, and 336 data collected among them were analyzed as SPSS 25.0 and AMOS 23.0. According to the analysis results, social anxiety has a positive effect on the fake news acceptance attitude and the use degree of SNS, also the use degree of SNS has a positive effect on the fake news acceptance attitude. In addition, social anxiety has been confirmed to have a positive effect on fake news acceptance attitude through the use degree of SNS. These results empirically confirm the relationship between social anxiety, fake news acceptance attitude, and the use degree of SNS.

• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.810-827
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• 2021

Indonesian women have emerged as global consumers, and various studies are needed to expand the global fashion market targeting their needs. In this study, a survey was conducted to determine the fashion design preferences of Indonesian Muslim women according to demographic characteristics and religious variables. In this study, Indonesian women aged from their teens to their 40s were surveyed by questionnaire during June 2020. This yielded 301 survey responses, which were analyzed using χ²-test, t-test, ANOVA, and Duncan's multiple range test using SPSS23. The results of the study are as follows: Analysis of the demographic characteristics of Indonesian Muslim women and the degree of acceptance of fashion trends according to religious variables showed significant differences according to age, monthly income, and the extent to which they wore a hijab. Analysis of the demographic characteristics of the women and the degree of acceptance of the fitted garment according to religious variables showed significant differences depending on their age, whether they were married, their monthly income, religious faithfulness, the extent to which they wore a hijab, and the degree of acceptance of Islamic discipline. After examining the difference in Muslim women's preferred fashion images (according to demographic characteristics and religious variables), significant differences were identified according to their age, income, extent to which they wore a hijab, and the degree of Islamic discipline with regard to clothing.