• Title/Summary/Keyword: Corporate strategy

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A Study on Construction of Optimal Wireless Sensor System for Enhancing Organization Security Level on Industry Convergence Environment (산업융합환경에서 조직의 보안성 향상을 위한 센싱시스템 구축 연구)

  • Na, Onechul;Lee, Hyojik;Sung, Soyoung;Chang, Hangbae
    • Journal of the Korea Convergence Society
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    • v.6 no.4
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    • pp.139-146
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    • 2015
  • WSN has been utilized in various directions from basic infrastructure of environment composition to business models including corporate inventory, production and distribution management. However, as energy organizations' private information, which should be protected safely, has been integrated with ICT such as WSN to be informatization, it is placed at potential risk of leaking out with ease. Accordingly, it is time to need secure sensor node deployment strategies for stable enterprise business. Establishment of fragmentary security enhancement strategies without considering energy organizations' security status has a great effect on energy organizations' business sustainability in the event of a security accident. However, most of the existing security level evaluation models for diagnosing energy organizations' security use technology-centered measurement methods, and there are very insufficient studies on managerial and environmental factors. Therefore, this study would like to diagnose energy organizations' security and to look into how to accordingly establish strategies for planning secure sensor node deployment strategies.

An Empirical Study on the Obstacle Factor of Standardization and Overcoming the Obstacles of Enterprises Using the Structural Equation Model (구조방정식 모형을 활용한 표준화 장애요인과 기업의 장애극복방안에 관한 실증연구)

  • Jeong, Myoung-Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.3
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    • pp.171-179
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    • 2018
  • In order to ensure the interoperability of products and technologies, companies apply standard technology in R&D but encounter various obstacles in this process, which they try to overcome through active standardization activities. Various studies have investigated the obstacles and coping strategies of companies in the R&D process. However, studies on the obstacles and coping strategies in the standardization process are insufficient, and the types of obstacles related to standardization, so a variety of studies are also needed on the types of activities. In this study, we tried to determine the types of obstacles related to standardization and to examine how these obstacles affect the standardization activities of companies. The analysis used the data from the 'National Standards Survey' which was conducted by the Korean Standards Association in Korea for companies engaged in the electrical, electronic, and information-related fields in Korea. The relationship between standard-related difficulties, needs and standardization activities was verified through structural equation modeling. The analysis results revealed that the standards-related disability issues have some influence on the standardization activities and the mediating effect by the necessity of the standard was investigated. We also found that many companies are making various efforts to overcome the barriers caused by standard activities. This suggests that a company can build a virtuous cycle structure by performing strategic actions to overcome obstacles by standardization activity and reducing the obstacles caused by standard-related research and development.

What Do College Students Think Business Ethics is? : Using the Subjective Study (대학생의 윤리경영 인식은 어떠한가?: 주관성 연구를 활용하여)

  • Jang, Min-Ho;Lee, Doh-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.526-537
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    • 2017
  • This study investigates the perception among college students on business ethics using Q methodology. The respondents are 34 business-major students attending a national university or a private university. The students are asked to choose words that, they think, would best represent business ethics. Results are as follows. First, we divide words related to business ethics into four types. and the explanatory power of type I, type II, type III and type IV are 25.72%, 10.87%, 6.49%, and 5.14% respectively, or 48.21% collectively. Type-I words are related to 'corporate social responsibility', type-II ones to 'sustainable management', type-III ones to 'integral management', and type-IV ones to 'responsible management', respectively. Results show that there is no significant difference in business ethics perceptions between the respondents from two different schools. Few of the sample students have ever taken a business ethics class before. The students perceive 'management philosophy and values', 'rules and regulations', and 'voluntary involvement of market participants in management,' as important factors to create a management environment for business ethics. In the $21^{st}$ century firms will be more sustainable by implementing business ethics. Therefore ethical management is not only a management philosophy but also a business strategy for a firm to survive.

a contrastive analysis study of the design strategy of corporate image in the advertise halls of SAMSUNG and LG Electronics Co., Ltd. (삼성, 엘지 가전사의 전시${\cdot}$홍보관에 나타난 기업이미지 디자인전략 비교분석연구)

  • 박성주;최인규
    • Archives of design research
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    • v.15 no.4
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    • pp.1-14
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    • 2002
  • In the past, companies concentrated their efforts on developing new technologies and producing new products. But new technologies in this information age do not make difference any more comparing to other companies. In this marketing environment, a company must appeal strongly their own image to the customers' brains to make better difference than other companies do. One of the best way to make their own image in the customer's brains might be outgrowing themselves of the one-way communication such as the printed-media or broadcast-media and preparing some space such as advertisement halls or pavilions where customers and companies meet each other and make mutual communications between both of them. Therefore, we need to study systematically on the design elements in the advertisement halls or pavilions. To begin with, we should lully understand the basic idea by looking up the reference literature. We case-studied on the basic of constructive elements of advertise halls of both SAMSUNG and LG Electronics Co. The purpose of this study is to realize that we can transfer effectively the company's image to the customers only if we fully understand company's business philosophy and vision in advance to start design the advertisement hails. We should also realize that it is also important to manage systematically the company's design strategic elements' to achieve its changing goals in more logical and scientifically way.

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A Study on the Reorganization of the National Spatial Information System (국가공간정보시스템 개편 추진 방향 연구)

  • Kim, Jeong Hyun;Kim, Soon Han;Kim, Sun Kyu;Kim, Sang Min;Jung, Jae Hoon;Heo, Joon
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.33 no.5
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    • pp.373-383
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    • 2015
  • Spatial information has been widely used for efficient land use and management, disaster management, environment management, infrastructure management, corporate marketing, and cultural assets management, and the need for spatial information is expected to be increased. For this reason, central government, local government and public institutions must establish a National Spatial Information System (Fifteen systems related to spatial information managed by National Spatial Data Infrastructure Policy office, NSIS) framework that guarantees high accuracy and quality. The NSIS will provide convenience usage of spatial information in the field of decision-making or civil support. However the current National Spatial Information System is mainly established with separate processes, which causes data redundancy, deterioration of information, passive opening, and sharing of the spatial data. This study suggests 4 standards, which has been derived by applying value-chain model to NSIS data flow, and they are ‘Production and Establishment’, ‘Integration and Sharing’, ‘Application and Fusion’ and ‘Release and Opening’. Based on these standards, the 15 NSIS were analyzed to draw out implications and reforming directions were suggested. By following these suggestions we expect more recent, consist, accurate, and connected National Spatial Information Service which will be more open to public and then satisfy the demands.

An Analysis on Success Factors and Importance of Six Sigma Innovation in Small and Medium Venture Companies (중소·벤처기업의 6시그마 혁신 성공요인 및 중요도 분석)

  • Lee, Seolbin;Park, Jugyeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.5
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    • pp.527-536
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    • 2018
  • This study examined the success factors of six sigma innovation in small- and medium-sized venture companies. The findings are summarized as follows. The importance of 20 items in a total of 4 factors showed that corporate vision was number one in the manager's support, followed by program composition, passionate support, high performance guarantee, and quality activity continuity. This suggests that all members can operate the program by the structured system with a sense of united goal under the company-offered vision as a community when the goal, idea or vision of six sigma activities are shared to members of the entire organization. In addition, high success can be achieved when supported by company-wide enthusiasm and high compensation for sharers' innovative efforts of six sigma at the same time. Small- and medium-sized venture companies should develop brisk six sigma activities of advanced precision parts in such an environment that the technology competition is becoming increasingly fierce. The six sigma movement should be developed as a niche strategy for small organizations with united vision sharing by company-wide operational commitment and high self-esteem for the organizational characteristics of small- and medium-sized venture companies run by key minority organizations and members.

A Study on Relation between Strategic Attributes of Technological Resources and Competitive Advantage: Empirical Analysis of VRIO Framework by Using Technology Evaluation Results of Technology Based SMEs (기술자원의 전략적 자원속성과 경쟁우위간의 관계에 관한 연구: 기술중소기업의 기술평가자료를 이용한 VRIO Framework의 실증분석)

  • Song, Juyoung Julian;Sung, Hyungsuk
    • Journal of Korea Technology Innovation Society
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    • v.18 no.3
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    • pp.416-443
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    • 2015
  • The resource-based view (RBV) explains that the competitive advantage is mainly based on the resources which have strategic characteristics. Therefore, finding, developing and maintaining strategically valuable resources has been one of main research topics and a starting point in the corporate strategy structure in RBV. In this regards, attempts to recognize strategically valuable resources have been one of crucial issues in RBV researches. Especially, Barney's VRIO has been widely used as a practical tool for finding strategically valuable resources. However, empirical studies on VRIO framework's effectiveness have not been sufficiently implemented, and there has been no proven relation among the components of the VRIO so far. This is mainly because the concepts or definitions on core components of the VRIO - Value, Rareness, Inimitability, and Organization - are too comprehensively explained and measurements of each component cannot be easily quantified. Considering these, this paper presents empirical results of the relation between VRIO components and competitive advantage, and tests effectiveness of VRIO Framework with utilizing sufficient technology evaluation cases and financial statements of 2,252 technology based SMEs in Korea. As a result, the components of the VRIO have a positive influence on competitive advantage. The attributes of strategic resources - Value, Rareness, and Inimitability - have a statistically meaningful positive effect on organization, while organization has a positive effect on the competitive advantage serving as a parameter between the attributes of strategic resources and competitive advantage.

A Study on Model Development for SW Human Resources Development using Supply Chain Management Model (SCM 모델을 이용한 SW인력양성 모형개발 연구)

  • Lee, Jung-Mann;Om, Ki-Yong;Song, Chan-Hoo;Kim, Kwan-Young
    • Journal of Korea Technology Innovation Society
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    • v.10 no.1
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    • pp.22-46
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    • 2007
  • This article introduces a recent innovation in Korea's human resources development policy in the SW sector. Facing serious problems in cultivating SW engineers such as a mismatch in supply and demand of SW workers, shortage of globally competitive SW professionals, and insufficient education and training of university graduates, the Korean government has decided to adopt a new paradigm in national SW engineering education, based on supply chain management (SCM) in manufacturing. SCM has been a major component of the corporate competitive strategy, enhancing organizational productiveness and responsiveness in a highly competitive environment. It weighs improving competitiveness of the supply chain as a whole via long-term commitment to supply chain relationships and a cooperative, integrated approach to business processes. These characteristics of SCM are believed to provide insight into a more effective IT education and university-industry collaboration. On the basis of the SCM literature, a framework for industry-oriented SW human resources development is designed, and then applied in the case of nurturing computer-software engineers in Korea. This approach is expected to fumish valuable implications not only to Korean policy makers, but also to other countries making similar efforts to enhance the effectiveness and flexibility in human resources development. The construction of SCM-based SW HRD model is first trial to apply SCM into SW HRD field. The model is divided into three kinds of primary activities and two kinds of supportive activities in the field of value chain such as SW HRD Council, SW demand and supply plan establishment and the integration of SW engineering capabilities that contribute the reduction of the skill and job matching through SW HR demand and supply collaboration.

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The Impact of Customer Experience on Customer Attitudes and Product Re-purchase Intentions - Focusing on Start-up Firms - (고객경험이 고객태도와 제품 재 구매 의도에 미치는 영향 - 창업기업 중심으로 -)

  • Joo, Cheol-Keun;Lim, Wang-Kyu
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.121-132
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    • 2017
  • In this study, there is a purpose of research to secure competitiveness through the effective utilization of intangible corporate resources of founded enterprises. For this research, we conducted a survey on the way the customers who used the products of the BI center and founders less than 7 years evaluated the founded company. Schmitt's empirical element was examined as a theoretical background, and it was examined whether these empirical factors and attitudes acted as a preprocess in the decision-making process as a repurchase intention. The Result of research is as follows. First, It clearly indicated that customer experience and search experience affected the degree of re-purchase. Second, customer's experience (use experience, search experience, contact experience) were grasped with significant influence on customer's attitude. Third, we discovered that customer's attitude had mediated between customer's experience (use experience, search experience) and re-purchase. This research suggests that if we manage empirical factors well, we can increase the degree of re-purchase and cope appropriately with the limitations of small and medium enterprises.

Growth Model for Korean CM Firms based on 2012 Statistics (CM기업의 단계별 발전 전략 모델: 2012년 실적자료 기반 분석)

  • Jung, Youngsoo;Shin, Dongwoo;Kang, Seunghee;Kim, Namjoon
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.6
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    • pp.92-104
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    • 2014
  • CM services have been increasingly practiced over the two decades in the Korean construction industry, and recent efforts focus on further development in advanced CM capabilities and expansion to overseas market. However, there has been lack of holistic research to investigate current status and future direction of CM industry in Korea. In this context, the purposes of this study are 1) to analyze current status of Korean CM industry in terms of owners, market, CM firms, contracts, and work scopes, 2) to define different types of CM practices, and 3) to propose growth models for Korean CM firms based on the defined CM project types. An extensive literature review and statistical analysis of 2012 CM contracts were performed in order to analyze the CM status. Based on the analyses, ten different CM types are defined, and growth paths of CM firms are illustrated. Implications and lessons learned during the statistical analysis and workshops are briefly introduced as well.