• Journal of Digital Convergence
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• v.16 no.2
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• pp.299-304
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• 2018

Brand Extension is a leading marketing strategy that makes use of brand assets, and it aims to see the success of a new product of a brand by utilizing the level of consumers' brand awareness, loyalty, resemblance, and image. However, the review of previous studies revealed that there were cases of fashion brands extending into coffee brands, but not vice versa. The study aims to suggest a new proposal to extend the coffee brand, the most preferred brand by consumers, to an effective office space service. It proposes making a napping and working area for the working Starbucks lovers who often go business trips and like to work in a private space. The researcher expects that the study will inform about the efficient manner to use office spaces including shared service and area.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.151-156
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• 2018

The purpose of this study is to conduct a meta-analysis of 18 papers that can be verified among the papers on the subject of TPM. Five hypotheses were set for the analysis and meta - analysis was carried out with CMA as presented in each research paper. As a result of analysis, I-square value is more than 75% in four hypotheses. Therefore, the null hypothesis that the size of the population effect is the same for all studies was rejected. The reason for the heterogeneity is that the research characteristics such as the distribution of the respondents, the study conditions, the study period, and the study area are different. In this case, a summary statistic of the individual studies that can be classified according to the characteristics of the research is needed to analyze the effect size difference. However, individual studies do not provide a summary statistic that can classify the effect differences, so it is not possible to analyze the causes of heterogeneity.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.4
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• pp.861-866
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• 2014

The scale of national research and development work is expanded gradually and grows bigger, so necessity of building system rises to guarantee more objective and fairer selection of business and clarity of budget administration according to active progress of convergence between study territories. In the study, standard frame work is suggested for information connection between dissimilarities, and based on this work; the study considers the system for information connection of digital budget accounting system handling budget and accounting of national finance and national science technology knowledge information system that is in charge of result administration and result evaluation of national research and development work, so suggests application plan of standard frame work connected with information solving current state and problems for connection.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.319-333
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• 2017

This study is aimed at investigating the factors that influence the profits of Internet personal broadcasting to improve unstable benefit structure. 50 viewers of game broadcasting that includes most of internet personal broadcasting's personalities are surveyed, who are watching the broadcasting everyday more than an hour and backing to a broadcast conductor. For investigating Benefit Structure Analysis of Internet Personal Broadcasting, independent variables are composed of Social viewing experience, Parasocial relationship, and Information seeking motive and mediator is composed of viewing satisfaction that influences dependent variable, purchase intention. As a result the study founds that only two independent variables(Parasocial relationship, Information seeking motive) affect to mediator and viewing satisfaction affected to dependent variable.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.61-69
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• 2017

This study aims to investigate the public big data standard analysis model developed by Ministry of the Interior and examine its accuracy and reliability of prediction. To do this, big data standard analysis index were calculated to apply them to the real world case of CCTV monitoring system prior installation in K city. The result of this case study revealed that the areas to be installed CCTV consisted with the area where residences requested and complained to install CCTV monitoring systems, which indicated that the result of big data standard analysis model provided accurate and reliable outcomes. The result of this study suggested implications on effective exploitation of big data analysis.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.173-187
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• 2017

This study conducts empirical tests on the effects of system characteristics and consumer characteristics on the acceptance of mobile commerce based on extended Technology Acceptance Model. The result from the survey of smartphone users in Seoul and Gyunggi shows that perceived usefulness, ease of use, benefits, and quality of information are positively associated with the acceptance of mobile commerce, and perceived risk is negatively associated with the acceptance of mobile commerce. Furthermore, there exists a difference in the effect of system characteristics on the acceptance of mobile commerce based on divided personal characteristics groups. The study contributes to the industries in that firms can create new applications and build strategies based on the results. Furthermore, the results can be used to find factors that determine the acceptance and use of newly introduced technology base products.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.205-211
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• 2020

The method of predicting the future may be predicted by technical characteristics or technical performance. Therefore, technology prediction is used in the field of strategic research that can produce economic and social benefits. In this study, we predicted the future market through the study of how to predict the future with these technical characteristics. The future prediction method was studied through the prediction of the time when the market occupied according to the demand of special product. For forecasting market demand, we proposed the future forecasting model through comparison of representative quantitative analysis methods such as CAGR model, BASS model, Logistic model and Gompertz Growth Curve. This study combines Rogers' theory of innovation diffusion to predict when products will spread to the market. As a result of the research, we developed a methodology to predict when a particular product will mature in the future market through the spread of various factors for the special product to occupy the market. However, there are limitations in reducing errors in expert judgment to predict the market.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.403-408
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• 2020

This paper is to evaluate the usability of two representative video meeting services currently used by university for research to improve the quality of university remote lecture. questionnaires based on Kano Model were designed and in-depth interviews were conducted to provide qualitative approaches. Screen-sharing functions, the one-dimensional functions was the most important function. and attractive functions had relatively diverse directions. For essential functions, there was a wide gap in quality due to user-specific equipment. The function in which other platforms exist or business-related was not important. Webex reacted negatively to the aging UI, while Zoom responded negatively to the unilateral mute function. In addition, the development direction was presented in five ways as a result of analysis of these results. under Corona-19 situation, I hope this study will lead to continuous research to make stepping stone for remoted educational development.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.129-138
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• 2016

This study was conducted with the network-related viewpoint to see the aspect of interaction among innovation factors of this country's national innovation system in information and communication sector. For this, the relations in which institutions have conducted a joint study of national R&D projects supported by the government were analyzed by the method of Social Network Analysis. As a result of the analysis, the network of national innovation system in information and communication sector of this country turned out to be "small world network." Based on the result, it was found out that innovation subjects in the sector of this country closely exchange knowledge and information. In addition, among innovation subjects in the network, the proportion of research institutions was relatively high and the proportion of enterprises was relatively low, which confirmed that the activity for technical innovation has been made under the lead of the government. Further study is required to find out what effect the network structure of national innovation system has on the success of innovation.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.231-237
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• 2016

The private health insurance covers areas that are not covered by the national health insurance to reinforce insurance guarantee. Realistically, however, many people renunciate small sum insurance claims because the inconvenient claim procedures require a certificate from the hospital for resubmission to the insurance company, which is very time consuming. Therefore, One-stop insurance payout claiming system that is capable of one stop processing of the issuance of e-page safer technology-based certification to claiming of insurance payout by utilizing authorized electronic address (#-mail) through the utilization of private information concealment technology and identification certification technology for the convenience of the subscribers and the simplification of operation was developed.