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http://dx.doi.org/10.14400/JDC.2017.15.5.173

The Effects of Consumer Characteristics on the Acceptance of Mobile Commerce  

Lee, Yun Sun (Sungkyul University, Dept of Business Administration)
Publication Information
Journal of Digital Convergence / v.15, no.5, 2017 , pp. 173-187 More about this Journal
Abstract
This study conducts empirical tests on the effects of system characteristics and consumer characteristics on the acceptance of mobile commerce based on extended Technology Acceptance Model. The result from the survey of smartphone users in Seoul and Gyunggi shows that perceived usefulness, ease of use, benefits, and quality of information are positively associated with the acceptance of mobile commerce, and perceived risk is negatively associated with the acceptance of mobile commerce. Furthermore, there exists a difference in the effect of system characteristics on the acceptance of mobile commerce based on divided personal characteristics groups. The study contributes to the industries in that firms can create new applications and build strategies based on the results. Furthermore, the results can be used to find factors that determine the acceptance and use of newly introduced technology base products.
Keywords
Technology Acceptance Model(TAM); Mobile Commerce; Consumer Characteristics; System Characteristics; Acceptance Intention;
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Times Cited By KSCI : 2  (Citation Analysis)
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