• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.189-201
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• 2020

As communicating with friends by recording their daily lives in video clips has become a trend for the Z-generation or the Millennial generation, interest in the vlog is increasing. This study analyzed the effects of motivation and user characteristics on use satisfaction and intention to use vlog in 168 participants in their 20s and 30s who have experience using YouTube vlog. The results of the study showed all hypotheses established in this study were adopted. Specifically, habits and killing time, information-seeking, entertainment and relaxation, voyeurism, openness and emotional identification were found to have a positive effect on the use satisfaction. Also, satisfaction with the use of vlog has a significant impact on continuous use intention. Therefore, it can be seen that exploring the vlog will provide theoretical and practical implications.

• The Journal of Society for e-Business Studies
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• v.24 no.1
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• pp.49-89
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• 2019

Many studies have been conducted on adoption of healthcare applications. However, few studies have paid their attention to continuous usage intention of healthcare applications even though success of healthcare applications is determined by Continuous usage intention rather than adoption. Therefore, this study tried to identify the factors affecting the continuous usage intention of healthcare applications and examined the relationship between them empirically. In addition, the role of gender and age in the relationship was investigated. The results showed that self-efficacy and innovation had a significant effect on perceived ease of use of healthcare application, while self-efficacy, health information seeking, and enjoyment had a significant effect on perceived usefulness. Perceived ease of use and usefulness showed positive impact on continuous usage intention of healthcare application. Finally, age and gender had a moderator effect the relationship between perceived usefulness and continuous usage intention. This study is expected to make contributions to the existing research by identifying the factors affecting the Continuous usage intention of healthcare applications, but also to give a guideline for managers who want to provide healthcare application services.

• Journal of Information Technology Services
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• v.10 no.1
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• pp.73-88
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• 2011

Continuous usages of Internet Protocol Television(IPTV) is regarded as one of key factors for IPTV success. Quality improvement and increasing user satisfaction are generally contributed to intention to continue using of innovation technology. We classify the quality constructs into information quality, service quality, system quality, and experience quality and find how these constructs affect on user satisfaction and intention to continue using of IPTV. We perform factor analysis to IPTV users by developing a causal relationship model and defining measurement variables for the constructs. Through regression analysis, we found information quality and experience quality are significant to affect on intention to continue using of IPTV.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.5
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• pp.1219-1226
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• 2013

The purpose of this study was aimed to analyze factors affecting on continuous intention to use of Smartphone based on the innovation diffusion theory. Also, by using the demographic characteristics were compared whether the difference in the loyalty on between user group of iOS and Android platform. Predictor factors were selected innovation, convenience, economic cost, social influence, communication channel, compatibility and complexity suggested on the innovation diffusion theory. Participants of this study were 278 Smartphone users in Busan city and Gyeongnam province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths except path from complexity to the continuous intention to use and loyalty are significant. The comparison loyalty on between user group of iOS and android platform are significant. This study suggests practical and theoretical implications based on the results.

• Journal of Distribution Science
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• v.22 no.9
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• pp.107-117
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• 2024

Purpose: This research aims to contribute to the search for strategies on innovation in chatbot services in airline distribution industry. Personal and systemic characteristics of chatbot were derived together. The extended technology acceptance model theory was applied. The effects of perceived ease of use, usefulness, and intention to use chatbot from the user's perspective were empirically analyzed. Research design, data and methodology: Through an online survey, 309 people who have experience using chatbot services in airline distribution industry responded. AMOS 18.0 was used to analyze the data. Results: The hypothesis that personal characteristics will positively influence perceived ease and perceived usefulness was tested. Self-efficacy and user's innovativeness were shown have a significant effect on both perceived ease and perceived usefulness. System characteristics present a positive effect on perceived ease and perceived usefulness was tested. Consistency and familiarity were found to affect perceived ease and perceived usefulness. Perceived ease of use and perceived usefulness show a positive effect on intention to continue using chatbot service. Conclusions: When building an airline chatbot service in airline distribution industry, it is necessary to consider systematic characteristics, ease of use, and usability. It provided practical implications in that it have a significant impact on users' intention to use.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.627-631
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• 2020

We examined the factors affecting user satisfaction and persistent intention of use for the Internet-only banking services. Firstly, this study extracted factors that influence the acceptance of Internet-only banking services based on previous studies. The purpose of this study is to investigate the effect of perceived relative advantage, perceived convenience, perceived usefulness as independent variables based on Technology Acceptance Model for two dependent variables ; user satisfaction and intention for continuous use for internet-only banking service. The study showed that perceived relative advantage, perceived convenience, and perceived usefulness have a significant effect on user satisfaction and intention for continuous use as a result of an empirical analysis of 204 customers of internet-only banking services. Based on the results of the study, some practical implications for customer retention are suggested.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.2
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• pp.65-80
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• 2019

With the advent of the ICT-based 4th industrial revolution, the convergence of the manufacturing industry and ICT seems to be the new breakthrough for achieving the company's competitiveness and play a role on the key element for accelerating the revival of the manufacturing industry. When the smart factory is implemented, each plant can analyze the quantity of data collected, build the data-driven operation systems which can make decisions, and ultimately discover the correlation among many events in the manufacturing sites. As the customers' needs become diversified more and more, it is required for the company to change its operating method from large quantity batch production systems to customizable and flexible manufacturing systems. For performing this requirements, it is essential for the company to adopt the smart factory. Based on technology acceptance model (TAM), this study investigates the factors influencing continuous use intention and switching intention of the smart factory. To do so, a questionnaire survey is conducted both online and offline. 122 samples are used for the study analysis. The results of this study will provide many implications with many researchers and practitioners relevant smart factories.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.213-221
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• 2017

The purpose of this study was to examine the acceptance decision factors for mobile easy payment services focused on samsung pay. To attain these purpose, the subjects for data were 229 university students. The data were analyzed by path analysis using SPSS 21 program and AMOS program. The results were as follows: First, Perceived ease of use influenced positively on mobile easy payment service attitude. Second, Perceived usefulness influenced positively on mobile easy payment service attitude. Third, Perceived ease of use influenced positively on intention of continuous use. Fourth, Perceived usefulness influenced positively on intention of continuous use. Fifth, Attitude influenced positively on intention of continuous use. Sixth, Perceived risk influenced not significantly on intention of continuous use. This study identified the acceptance decision factors for mobile easy payment services as perceived ease of use, perceived usefulness and attitude.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.399-417
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• 2015

The purpose of this research is to investigate the effects of brand extension on original brand in mobile market. TAM (Technology Acceptance Model) was used in current research to verify the 'intention to use of mobile service', and 'perceived usefulness', 'perceived ease of use', and the effect of 'extended brand's intention to use' on continuous 'intention to use in original brand' are verified in the process. According to the results, TAM was found to be appropriate to verify the intention to use of mobile service. Also by verifying the effect of decision factor, it is found that perceived ease of use have positive(+) influence on continuous intention to use of original brand. According th this finding, marketers will be able to understand better in performing strategies in mobile service environment.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.