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http://dx.doi.org/10.14400/JDC.2017.15.4.213

A Study on the Acceptance Decision Factors for Mobile Easy Payment Services in Digital Convergence Media Ara: Focusing Samsung Pay  

Kim, Cha-Keun (Graduate School of Public Policy and IT, Seoul National Univ. of Science & Technology)
Kim, Joung-Gun (Global Business Coachin Institute, Inc.)
Choi, Seong-Jhin (Graduate School of Public Policy and IT, Seoul National Univ. of Science & Technology)
Publication Information
Journal of Digital Convergence / v.15, no.4, 2017 , pp. 213-221 More about this Journal
Abstract
The purpose of this study was to examine the acceptance decision factors for mobile easy payment services focused on samsung pay. To attain these purpose, the subjects for data were 229 university students. The data were analyzed by path analysis using SPSS 21 program and AMOS program. The results were as follows: First, Perceived ease of use influenced positively on mobile easy payment service attitude. Second, Perceived usefulness influenced positively on mobile easy payment service attitude. Third, Perceived ease of use influenced positively on intention of continuous use. Fourth, Perceived usefulness influenced positively on intention of continuous use. Fifth, Attitude influenced positively on intention of continuous use. Sixth, Perceived risk influenced not significantly on intention of continuous use. This study identified the acceptance decision factors for mobile easy payment services as perceived ease of use, perceived usefulness and attitude.
Keywords
Perceived ease of use; Perceived usefulness; Attitude; Intention of continuous use; Mobile easy payment service;
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