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http://dx.doi.org/10.6109/jkiice.2013.17.5.1219

A study on the continuous intention to use for Smartphone based on the innovation diffusion theory: Considered on the loyalty between users of iOS and Android platform  

Nam, Soo-Tai (원광대학교 대학원 정보관리학과)
Kim, Do-Goan (원광대학교 정보전자상거래학부)
Jin, Chan-Yong (원광대학교 정보전자상거래학부)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.17, no.5, 2013 , pp. 1219-1226 More about this Journal
Abstract
The purpose of this study was aimed to analyze factors affecting on continuous intention to use of Smartphone based on the innovation diffusion theory. Also, by using the demographic characteristics were compared whether the difference in the loyalty on between user group of iOS and Android platform. Predictor factors were selected innovation, convenience, economic cost, social influence, communication channel, compatibility and complexity suggested on the innovation diffusion theory. Participants of this study were 278 Smartphone users in Busan city and Gyeongnam province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths except path from complexity to the continuous intention to use and loyalty are significant. The comparison loyalty on between user group of iOS and android platform are significant. This study suggests practical and theoretical implications based on the results.
Keywords
Innovation; Convenience; Complexity; Compatibility; Continuous intention to use; Loyalty;
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