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http://dx.doi.org/10.9716/KITS.2011.10.1.073

Quality of IPTV Affecting the Intention to Continuous Using  

Byun, Dae-Ho (경성대학교 경제금융물류학부)
Publication Information
Journal of Information Technology Services / v.10, no.1, 2011 , pp. 73-88 More about this Journal
Abstract
Continuous usages of Internet Protocol Television(IPTV) is regarded as one of key factors for IPTV success. Quality improvement and increasing user satisfaction are generally contributed to intention to continue using of innovation technology. We classify the quality constructs into information quality, service quality, system quality, and experience quality and find how these constructs affect on user satisfaction and intention to continue using of IPTV. We perform factor analysis to IPTV users by developing a causal relationship model and defining measurement variables for the constructs. Through regression analysis, we found information quality and experience quality are significant to affect on intention to continue using of IPTV.
Keywords
IPTV; Quality; Experience Quality; Information Quality; User Satisfaction; Continuous Use; Success; Regression Analysis;
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